Creating a B2B SEO strategy is an ongoing process that involves developing new content, creating new blog posts, and updating buyer personas. Luckily, there are many different tools and methods you can use to optimize your content. These include keyword research, blog posts, and content strategy plans.
1. Create Audience Personas
When building a B2B SEO strategy, it’s important to understand the buying process of your target audience. This is where creating buyer personas come into play. This type of persona helps you create a tailored experience for your visitors and boost conversion rates. While traditional SEO methods will tell you to target keywords with high search volume, B2B marketers don’t need hundreds of thousands of page views to generate qualified traffic.
When building a B2B SEO strategy, it’s crucial to understand your target audience’s motivations and problems so that you can tailor your content to address those issues. You should also build as many landing pages as possible, but make sure they’re each focused on different audience segments. You also want to avoid creating duplicate content, which can result in penalties. Duplicate content pits your pages against each other in the search engines, which can hurt your search rankings.
Creating buyer personas will help you understand your target audience and tailor your content to their specific needs. Buyer personas are also extremely valuable in determining whether your business can attract new customers or keep existing ones. Creating buyer personas can help you better understand your target audience and maximize conversion rates.
B2B SEO strategies should target different types of buyers, with a different target audience than B2C brands. While B2C brands aim to target direct consumers, B2B brands aim to reach decision-makers within other companies. Ideally, this strategy should focus on the entire organization rather than individual decision-makers.
2. Conduct Keyword Research
When building a B2B SEO strategy, it is critical to conduct keyword research that targets your audience’s needs. To start, you must understand your sales funnel. This can be done by talking to your sales directors or examining your sales data. These two sources of information can give you valuable insight into how customers become your customers.
The next step in B2B keyword research is to determine which keywords your competitors rank for. This can save you time and effort. You can either manually list out your competitors’ websites by entering your seed keyword into Google and viewing the results page yourself, or you can use a tool like Semrush to export a list of your competitors.
After conducting keyword research, you can use this information to develop your content strategy. Using the right keywords will allow you to create content that answers your audience’s questions, helps them achieve their goals, and establishes you as a thought leader in your industry. By following this strategy, you will be able to build an SEO strategy that will bring you targeted traffic and convert them into paying customers.
When building a B2B SEO strategy, it is crucial to understand the buyer’s journey from awareness to purchase. Your buyers will be looking for information and not just products or services. In addition to using high-volume keywords, you should also use low-volume keywords to target specific audience groups. Thorough keyword research will allow you to create content that will push your prospects through the sales funnel.
3. Gather Backlinks
Gathering Backlinks is an important part of your B2B SEO strategy. Building links from relevant content can increase your search engine rankings and boost your conversions. Be sure to optimize your content for click-through rates and conversions by using analytics and A/B testing. You may also want to adjust your buyer personas and sales funnel to ensure the most effective results. An effective B2B SEO strategy relies on accurate keywords and a strong network of backlinks.
To start, you can use Google’s autocomplete feature to identify relevant long-tail keywords. By using specific keywords, you’ll be able to establish your industry niche and connect with future customers. Also, backlinks from high-quality sources will show that your business is credible, offers quality products, and is a reliable source. These backlinks will help take your B2B SEO strategy to the next level.
Gather Backlinks from other websites by publishing valuable content. Link-building is an essential part of any strategy and the most overlooked part of building a solid SEO strategy. Links from other websites are considered one of the three biggest ranking factors on search engines. You can gather backlinks from industry-related websites by publishing useful resources. You can also create industry-related surveys with Survey Anyplace and publish the results of your surveys. This can create a powerful link magnet that will drive traffic to your website.
B2B SEO strategy is all about creating content that targets specific roles within companies. Use keywords with B2B modifiers that target executives and decision-makers. This will allow you to achieve higher SERPs and attract a much more targeted audience.
4. Make A Unique Content Strategy Plan
Content strategy is a critical component of B2B marketing. It can have a significant impact on inbound and outbound lead generation, website traffic, and customer engagement. Developing a content strategy will help you identify the most valuable opportunities for your business.
Content marketing for B2B companies should focus on creating value-first content. This means creating content that emphasizes the benefits of solutions instead of features. While features have their place, they usually only appear during the decision-making stage. Ultimately, the company offering the solution that makes a customer’s life easier will win the sale.
Your strategy should also incorporate keyword research. Keywords are essential for SEO. Choose keywords that target your niche, while at the same time aligning with your audience’s search intent. Also, you should decide which distribution channels you’d like to use. In addition, make a content brief that outlines how you plan to distribute your content across all channels and includes visuals based on your audience persona.
Your content strategy should have an effective call to action. Thought leadership is a key element to B2B SEO, as it can leave a lasting impression on your target audience. Thought leadership will help you stay relevant and inspire your audience to stay on your website. In addition to influencing their decision-making, it will also increase your employer brand.
5. Optimize Your B2B Content
When building a B2B SEO strategy, you need to make sure that your content is high quality and informative. You can achieve this by curating existing content and adding new content. Interlinking within your content is also a key factor in attracting visitors. You should also add alt text and author names to make your content more credible. Finally, make sure that all of your content is perfectly formatted.
When building a B2B SEO strategy, keyword research is essential. Keyword research helps identify the terms that your prospects are using when searching for your product. You can use keyword tools such as Google to generate a list of relevant keywords and improve your rankings.
A B2B SEO strategy also involves competitor analysis. You should know which keywords are competitive and how many people are searching for them. When creating a B2B SEO strategy, make sure that you analyze the buyer persona of your competitors. This will help you develop a more effective B2B SEO strategy.
A B2B SEO strategy must also consider the type of content that your potential customers will need. The right content will help you reach different demographics. Moreover, creating a scalable content strategy will enable you to reach different audiences with your content.
6. Don’t Forget About Link Building
One of the most important B2B SEO strategies is link building, which will help improve your website’s authority. The process involves identifying topics your competitors write about online. You can then leverage these topics to create new content. It’s important to remember that link building isn’t an overnight process. It takes time and patience.
Link building is one of the most fundamental components of any successful SEO campaign, but many businesses don’t do it correctly. Too many businesses only focus on internal links in their blog posts, while forgetting to get external links. External links increase incoming traffic, showcase your content to a new audience, and show search engine algorithms that your site is an authority.
Using a link-building agency is a great idea if you don’t have the time to do it yourself. An agency will have a team of experts that can do link-building for you. They can suggest a strategy for link building, as well as implement it for you. This is a great way to get a more consistent, long-term approach to link building.
One way to improve your link-building strategy is to write great content. Guest posts are a great way to get your content published on other websites. Guest posts can add a unique perspective and variety to your blog. They can also help you build backlinks. Make sure to regularly check your links and remove broken ones. Broken links can hurt user experience.
Contact us or call us today for any help you need with your B2B campaign for your business! Visit our blog for more related articles on how to execute the best SEO!
If your SEO strategy is working, you should be able to measure the increase in organic traffic to your website. You can do this by checking Google Analytics to see the total sessions and fluctuation in traffic. The more sessions you have, the more successful your SEO strategy should be. If you aren’t sure how to measure your SEO strategy, you can start by measuring your traffic from search engines like Google and Bing.
1. Keyword Rankings
While traditional KPIs can be useful in measuring SEO performance, they can only tell you so much. In order to truly measure success, you need to compare them to your competitors’ values. For example, the ranking of a website for its primary search terms and the amount of organic traffic it receives are directly related to the perceived authority and trust of the site. These metrics, however, do not speak the language of the business and should not be prioritized over other goals.
One of the best ways to measure SEO impact is to track the percentage of web visitors who take action after arriving at your website. Google Analytics provides the best tools for tracking this data since you can set custom goals that represent important actions for your business. This can help you make improvements as your SEO strategy grows. By following these tips, you’ll be able to determine if your SEO strategy is working. So, what are some useful metrics?
In addition to keyword rankings, you should track your site’s conversions. These are important because they show how well your website performed when people search for a specific keyword. Typically, a higher keyword ranking will result in a higher number of conversions. While ranking on page one is the ultimate goal, it doesn’t guarantee success. It’s also important to note that Google’s page ranking algorithm doesn’t consider social signals as a factor in determining the ranking of a website. However, social shares are important for SEO.
2. Organic Traffic
There are a number of metrics you can use to measure the success of your SEO strategy, including keyword rankings and website organic traffic. While keywords are a great way to gauge SEO success, reporting only on those keywords is insufficient. Organic search traffic tells a much fuller story about the true impact of SEO. Google Analytics is an excellent tool for tracking SEO efforts, and it’s free.
First, you can use Google Analytics to see how many organic visitors visited your site in the previous month. It shows the number of sessions and how much fluctuation there was in your website’s organic traffic. This data allows you to build your SEO strategy and make tweaks based on the results. This information will be incredibly helpful in assessing the effectiveness of your SEO efforts month after month. And since organic traffic can fluctuate throughout the year, it’s important to regularly measure the success of your SEO strategy over time.
Another way to measure the success of your SEO strategy is by checking your Google Analytics report to see how many new visitors are coming to your site. Organic search results typically result in more organic traffic than any other sources. A high CTR tells search engines that your site is meeting user expectations, so it’s important to monitor organic CTR. Google Search Console can be an excellent tool for tracking this. The results of your SEO strategy will be visible to everyone who searches your keywords.
3. Time Spent On Page
One way to measure the success of your SEO strategy is to measure the amount of time visitors spend on your pages. You can use Google Analytics to measure the time visitors spend on individual pages and posts, and this data helps you understand how effective your strategy is. A high time spent on a page generally indicates that it has satisfied the user’s intent. The longer the time a visitor spends on your page, the more likely they are to convert to customers.
A good starting point is the average conversion rate in your industry. If your company is not meeting or exceeding these benchmarks, take action. Another SEO metric is dwell time, which is an indication of how long visitors are engaged with your content. In addition to conversion rates, dwell time is a good way to gauge how engaging your content is. If a visitor spends less time on your page, that can be a red flag for low conversion rates.
In addition to tracking time, you can also measure the impact of SEO on a company’s goals. Google’s Analytics allows you to create custom goals for your site, representing any important business action. These goals can then be tracked to measure how many visitors take that desired action. Knowing which SEO tactics are most effective is crucial to your company’s success. For example, you can measure the impact of your SEO strategy on conversion rates by measuring how long visitors spend on a page.
4. CTR
Clickthrough rate (CTR) is a useful metric for tracking the effectiveness of your SEO strategy. This is the percentage of search results clicked, divided by the number of views. Without clicks, your high-ranking page is worthless. However, CTR fluctuates as the results of universal search changes, and news results and featured snippets can impact it. For this reason, it’s vital to monitor your CTR and test your optimization strategies accordingly.
By tracking your CTR, you can gauge the performance of individual pages and adjust your SEO tactics accordingly. A page’s title, meta description, on-page topic, and more can have an effect on CTR, so you should pay special attention to these factors. In addition, it’s also useful to monitor drops in ranking to identify hiccups early on. Google’s free tool, Google Search Console, gives you the opportunity to monitor your CTR and other SEO metrics.
The higher your CTR, the more likely your ad or webpage will receive clicks from relevant searchers. CTR is often calculated alongside keyword search volume. It is important to note, however, that a large search volume doesn’t necessarily mean that you’ll get many clicks. The Click-through rate is an important metric to measure the success of your SEO strategy, as a high CTR means that users find your ad engaging and relevant. For branded keywords, the average CTR is nearly 30 percent. Obviously, a low CTR is not an acceptable measure and needs to be optimized accordingly.
5. Bounce Rate
The bounce rate of your website reflects the percentage of traffic that leaves the website after visiting just one page, or the exit case. The bounce rate is indicative of the relevance of the page, as it tells you how many visitors left without looking at other pages. It’s also useful in determining how to improve your website’s design, content, and layout. A traffic analytics tool can show you your bounce rate by device, as well as by time and date.
Bounce rate is a key ranking factor for search engines and can be easily measured with Google Analytics. A typical bounce rate should be around 40 to 60 percent. If it exceeds that, your website is not relevant to the search query. By monitoring your bounce rate, you can determine which pages have high bounce rates and take action to improve them. Another way to measure the success of your SEO strategy is to look at your average session duration.
The bounce rate can also be used to gauge how engaging your site’s content is. According to a Portent study, a one-time increase in page speed can double the number of dollars a site makes per page view. This means that improving your page’s speed can directly impact your SEO ranking. Your SEO strategy is not complete until you can measure your conversion rate, which is the number of visitors that convert into paying customers.
6. Returning Visitors
The best way to measure the success of your SEO strategy is to look at the number of returning visitors. Visitors who land on your website through SEO are more likely to return. The domain authority of your site determines how often your website is included in search results. The higher your domain authority, the higher your website will rank for relevant keywords. As your website improves its domain authority, your traffic should increase as well.
A high bounce rate is a difficult metric to use to measure SEO performance. While it doesn’t necessarily mean something’s wrong, it does signal a lack of engaging content and a low-quality page. To interpret bounce rates correctly, you should consider the purpose of your website. For instance, if most visitors leave the page without reading more, your website isn’t targeting the right keywords. A high bounce rate could also indicate a website that looks unprofessional or lacks legitimacy. Adding a ‘read more’ button to your site could help improve your bounce rate reading.
7. Domain Authority
The domain authority score of a website indicates how popular a site is relative to the competition. It can be measured on a scale from zero to 100, with a higher score equaling more traffic and higher rankings. Conversely, a low domain authority score means fewer visitors and lower rankings. Although not a ranking factor by Google, Domain Authority is a useful way to evaluate a website’s SEO strategy.
The DA of a website is often measured by measuring the number of backlinks it has. Relevant backlinks from quality domains boost domain authority. However, links from domains that have never linked to you are much more powerful. Google sees these sites as authoritative authorities, and thus, a second link from a site with comparable content will have greater power. This makes it important to build a high-quality link portfolio.
In addition to domain authority, another way to measure the success of your SEO strategy is through organic traffic. This measure includes both incoming and outgoing links and a visitor’s time on a website. It also includes CTR (Click Through Rate) and bounce rate. These metrics are best used as benchmarks against the domain authority of your competitors. When deciding which keywords to target, it’s essential to know which keywords will bring you the most traffic.
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Before hiring an SEO firm, you should understand its cost structure. Some SEO firms operate on monthly contracts, which give you a predictable cost structure. You should ask about included services, additional services, routine engagement, and after-hours engagement. It is also important to understand what you will pay for each service. Read on to discover what to look for when hiring an SEO firm. In this article, we’ll go over some of the most common questions.
How Can SEO Company Help?
When you hire an SEO company to do your marketing, you’re entrusting your business to the best, which means you should understand all the terms and jargon used in digital marketing. An SEO agency will also recommend the best tools and systems to implement your SEO strategy. These companies will create a customized plan for your business and help you visualize its outcome. To get started with your new marketing strategy, check out these tips.
To get the best results, an SEO company will analyze your current website’s performance and identify what needs to be changed in terms of content or design to ensure a higher ranking. Higher rankings attract higher-quality prospects and customers. Ultimately, the goal of an SEO company is not to get your site listed in search results for every single keyword. Instead, they target high intent keywords indicating that your audience will want to learn more about your company.
Can SEO Company Read Data?
What does the ROI of SEO mean for a company? In a word, yes! But there are a few things you need to look for before hiring an SEO company. Firstly, it’s essential that they are transparent. You don’t want to get ripped off by a firm that says it can generate hundreds of thousands of leads in just two weeks. Also, it’s vital to know what exactly you’re paying for.
An SEO company is a company that helps a client to gain a higher ranking in relevant search results. Increasing your ranking in a search engine will ultimately increase traffic to your website. But you shouldn’t be fooled into thinking that your site will get traffic immediately. You should be patient and take your time. If the results aren’t showing up quickly, you’re better off hiring someone else to do the work for you.
Can SEO Company Improve Your Technical SEO?
It’s important to focus on technical SEO if you want to create a strong search engine optimization strategy. It deals with optimizing your website’s technical elements so that Google can index and render your pages accurately. While there’s no single, all-encompassing solution, you can take several steps to improve your technical SEO.
Do you have the time and expertise to implement technical SEO strategies? Outsourcing the work to an SEO agency is a great way to get a comprehensive report and a solid plan for implementation. Typically, these audits include a report and a follow-up call to discuss the results. A good SEO agency will also provide advice on how to implement the changes they make. Some agencies even have recommendations and implementation guidelines ready for you to use immediately.
SEO Technology for Site Analysis
If you’re looking for ways to optimize your website, it is highly recommended that you use SEO technology for site analysis. SEO agencies use this technology to optimize the content of your website. Using this technology, they can make sure that all of your pages have the correct meta-data, “ahref” linking, and other important aspects of a crawler-friendly website. Using this technology, professional SEO agencies can monitor and improve your website’s overall technical health, thereby increasing your organic traffic.
One of the most important features of SEO technology is that it can provide detailed reports. It can identify the most important metrics for a website and can even customize the report to show only those. It also helps identify SEO-related issues on the site.
SEO Company Expertise
An SEO company can help your business gain visibility on search engines such as Google, Yahoo, and Bing by analyzing external factors and improving your site’s visibility. The SEO process helps to boost your website’s visibility in search engine results, which in turn means more visitors and improved sales. Found Me Online can help your website get noticed by Google and increase revenue.
One of the first things you should look for in an SEO company is its level of expertise. How many years have they been in the industry? This is important because an SEO company with extensive experience will know the industry better than an agency with limited experience. SEO campaigns created by a company with experience will be more effective, and the SEO company’s staff will have a better understanding of your business and your customers’ needs. Lastly, an SEO company with a good reputation will understand the needs and preferences of your audience, allowing them to create content that will be viewed by them.
Contact us or call us today if you need help with promoting your business using SEO to achieve business growth. Visit our blog for more related articles!
When running an online business or eCommerce site, there is a long list of requirements you have to take care of. Marketing on its own has a broad range of marketing types, strategies, and subcategories, each with a wide range of considerations.
By now, many people are already aware of search engine organization (SEO), however, few actually understand how crucial SEO is for the long-term success of a business.
So, why should I hire an SEO company? And why is SEO crucial for your business’ website?
Online businesses typically have many financial considerations to think about and as a result, something like search engine optimization may not be among their top priorities. When it comes to running a business, more specifically online businesses, it is crucial to balance efforts across multiple marketing channels, identifying the ones that are producing the desired results and determining how to improve on them. This includes everything from social media, to email outreach, paid marketing, and more. The advantages of partnering with an SEO company may not be as obvious given the time and effort involved, and also considering the dynamic nature of search engines, SEO might seem like a shot in the dark.
However, for SEO experts, the benefits of SEO, as well as the factors involved, could not be any clearer. Since search engines like Bing and Google regularly make changes to their search algorithms, it can be easy to get frustrated by the seemingly arbitrary fluctuations in traffic and loss of rankings. However, when you don’t know what you are doing or if you aren’t aware that you might be doing something wrong, SEO might feel like a waste of time and resources.
Why is hiring an SEO company important for business?
Here are some figures for a better perspective:
Internet searches account for a huge percentage of online browsing. Search engine traffic (referred to as “organic” traffic) represents 51% of all website traffic. On its own, Google gets 5.6 billion searches per day, which makes it a crucial component in the search funnel for how consumers find what they need, meaning that it accounts for over 40% of revenue. Web users use search to find whatever they need. The key reason why SEO remains a crucial tool is that consumer behavior is determined by the prominence of search – Google, and to a less extent Bing, remain the primary places when web users want to find something on the internet.
Nowadays, search engines are everywhere. Every minute, people are doing searches on Google, Bing, Amazon, Baidu, Facebook, and others. These resources are such an integral component of web browsing that they still represent the biggest marketing channel in the world, in addition to being the type with the highest ROI.
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Video marketing uses visuals to promote products and services among target audiences.Video marketing gives potential customers a visual overview of your company and allows them to interact with you before they make a purchase.These are just a few reasons to include video marketing into your content marketing strategy.
1. Search Engine Optimization
Videos will make up 80% of all internet traffic by 2021.It is considered high-quality content by search engines, so different visuals can be used on your website to improve your SEO.It must be properly optimized using the right keywords and a strong meta description.
2. Increase Conversions & Sales
Visuals are the most attractive to people.Visuals transmit most of the information to the brain.Video marketing is a great way of increasing sales and engagement.Video marketing can increase landing page conversions up to 80%.
3. Builds Trust
Video marketing is built on trust and building healthy relationships with potential consumers.Trust is the cornerstone of all sales and conversions. It is important that the user receives useful and interesting information.
4. High Rate Of Social Shares
Social media users love sharing engaging and informative posts.You get free advertising when a user shares your video.To make sharing easy, it is important to add all social share buttons to your videos.This is how you can make your content viral on social media.
5. High Retention Value
It is difficult to get people’s attention online, as it is so crowded with billions of users.Research shows that people retain more information from what they see than what they read.Video doesn’t just communicate visuals; it also increases brand awareness and enhances brand visibility over time.
6. Take A Leap Of Faith & Get Ahead Of The Competition
Many businesses still don’t use video marketing.Many people believe that video marketing is too expensive.Video marketing’s results clearly outweigh its cost when compared to the potential consumer’s reach and conversion rates as well as the engagement of a video.
7. Grab The Attention Of Google’s Web Crawlers
YouTube videos are ranked high on Google.YouTube videos are a great way of increasing your target audience.High quality videos with optimized SEO titles, descriptions and keywords will grab the user’s attention by appearing on the first page of Google.
8. Engages Lazy Buyers
Great videos are the best tools for learning.It’s also easy to remember and consume.The user of today doesn’t have the time or patience to read product descriptions.They prefer to visualize products and services.They are actually looking for video content that clearly explains everything.
9. Conversion Rates Increased
Businesses are increasingly turning to video marketing for better conversion rates.Attractive videos can convert visitors to regular customers.According to a survey, 70% of marketers believe that video conversion rates are superior to other content.
10. Recall Brand
According to a survey, more than 80% of clients said they can recall a video that was viewed within the last 12 months.Video marketing has one of the greatest benefits: brand awareness.Your brand is remembered by visitors who recall your video content.
Contact us or call us today for any help you need with your video marketing campaign! Visit our blog for more related articles on how to execute the best SEO in Houston!
8 Tips For Combining SEO & Social Media In Houston Digital Marketing
Social media is used by more than 3 billion people. Many of these people use social media to find jobs, connect with others, and build their social networks. You should be able to use social media to promote your business. Here are 8 methods to achieve this:
1. Share Your Content
Sharing your content is one of the best ways to combine search engine optimization with social media. Share articles you have written on your website to social media, including Instagram, LinkedIn and Twitter. This will allow you to share the content with your followers across different platforms.
2. Use Influencer Marketing
Influencer marketing can help you market your content to a wider audience. Social media influencers can talk about your brand, and what you have to offer. If the services or products they are interested in, they will mention links to your content.
3. Hyperlink Your Articles
You want people to discover your blog and social media sites, so make sure you hyperlink your articles. Your articles should link to your social media accounts. This helps you build your social media following.
4. Find Out What Your Audience Wants
When combining SEO with social media, it is crucial to find out what your audience wants. Your audience shouldn’t receive mixed messages. Take into account the keywords and phrases searched by your audience as well as the problems they are experiencing. What are they searching for? Once you have this information, you can create SEO and social media content to solve their problems.
5. Post On More Than One Platform
When combining SEO with social media, it is important to post your content on multiple platforms. You should post your content on Facebook, Instagram and Twitter if you want to make it easier for people to find your content. This will increase brand awareness and make your content more visible to more people. This will allow them to take the necessary actions on your website.
6. Stay On Brand
Your brand is the story that you tell potential customers. When they purchase something from your company, they will feel a connection to it. Your search engine optimization and social content communicate the same message to your consumers. This will help them better understand your brand. This will allow them to know how you can assist them.
7. High Quality Content
Another great way to integrate SEO and social media is to provide quality content. To rank higher than your competitors, make sure you have both long-form and informational content. Use images and videos to share high-quality content on social media. Your website will rank higher on Google and other search engines if it is of high quality content.
8. Use The Same Keywords
When combining SEO with social media, it is important to know what keywords are being used by your market. You should use the same keywords for your blog content as you would for your social media posts. This will improve your Google rankings and help you take your small business to new heights.
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It is a misconception that SEO is only meant for organizations targeting a single user type. If your company is targeting a variety of audiences with the same service, it is going to be equally effective for you.
Take the example of a pool installation company targeting both commercial customers as well as homeowners. Search engine optimization allows such companies to reach both these audiences through intent-driven keyword research. It is recommended to create separate pages for each audience with one targeting clients searching for commercial services and the other page for those searching for residential services.
7. Optimized User Experience
As mentioned above, Google uses dozens of ranking factors and one of the critical ranking factors is user experience. Google algorithms are able to distinguish between a favorable or an unfavorable user experience and this is why a website’s success depends on building a positive user experience.
Users on Google are in the habit of getting answers to their queries within seconds. If a visitor from Google has a poor user experience when they click on a website such as pop-ups or mobile incompatibility, it is likely that they won’t stay on that page for long. A website’s high bounce rate signals that users do not find this webpage valuable and Google might downgrade the ranking of that webpage.
8. Complements PPC
SEO and pay-per-click advertising complement each other. If a website ranks on the first page of organic results and is also at the top of paid search results, it will get much more traffic and will also enhance brand credibility. Also, data from organic search rankings can be used for better optimizing the PPC strategy.
9. It Works in the Long-Term
While search engine optimization has the potential to deliver good results during the first year things are only going to get better from there. Think of it like compound interest which keeps generating better returns over a period of time. It won’t be wrong to say that SEO results and ROI directly relate to the effort, budget, and time spent on it.
Stay away from companies promising instant results. It takes time to execute a well-thought-out optimization strategy including on-page optimization and content creation. In order to get the best results from SEO as part of your overall digital marketing strategy, think of it as an investment in your business that generates an excellent long-term return.
10. Enhanced Search Visibility
There is no denying that today’s world is digital. Organizations focused on building a wide brand presence need to focus on the web. However, your brand needs to be on the first page of search results in order to be visible and get clicks. This is why search engine optimization is crucial for building and enhancing brand identity.
A high-quality optimization strategy for a website will deliver high-quality results in the long term. Our team of professionals is dedicated to delivering an excellent return on your investment. We believe in complete transparency and will keep you updated throughout the SEO process.
Get in touch with us today to get a completely free SEO analysis for your website. Visit our blog for more related articles on how to execute the best Social Media Marketing in Houston! Missed the first issue of this article? Click here!
Are you a business owner looking to increase the visibility of your business? Are you aware of the benefits of search engine optimization? In today’s increasingly digitized economy, business owners need to draw a comprehensive digital marketing strategy to enhance their brand value and to get their business in front of the target audience. In this article, we will discuss 10 major benefits of investment in search engine optimization for businesses looking to grow their visibility and provide huge value to the target audience.
1. Highly Targeted Traffic
One of the major benefits of SEO is increased organic visibility that results in better-targeted traffic. Search engine optimization is focused on attracting hyper-targeted traffic. An effective optimization strategy has the potential to get the relevant audience to your web pages by ranking high for targeted search queries. Since you get users who are already searching for what you are offering, higher organic rankings provide better quality traffic to the website without the need to further persuade or entice the users.
2. Excellent Return On Investment
As is the case with every other marketing channel, ROI is what often drives marketing decisions. It is true that SEO takes time to deliver results but eventually, it has the potential to provide an impressive return on investment. Leads derived from organic search rankings tend to have a closing rate of 14.6% which is almost 12% higher than the closing rate derived from traditional marketing.
However, your website needs to rank at the top of search results in order to generate those leads. The top listing on organic results on Google gets 1/3 of all the search traffic. In short, higher organic visibility on search engine results pages is directly correlated with higher targeted traffic and increase in revenue making it one of the best in terms of ROI among various marketing channels.
3. Enhanced Credibility & Trust
The top results on Google are seen as more credible by users. Hundreds of signals, on-page as well as off-page, are used by Google for ranking websites. Some of these signals include website speed, mobile usability as well as content. A significant chunk of users generally does not value these signals but they expect to get valuable and relevant results from Google.
There is implicit trust in Google’s algorithm and three-fourths of the users stick to results on page one. Building trust depends on authority in the search engine results pages combined with the quality of services or products you’re selling.
4. It Works 24 x 7
SEO efforts keep working 24 x 7. Once you have invested in high-quality content, it is always going to be there. It is not like paid advertising where you are not going to get any traffic once your budget runs out. SEO helps you achieve high organic rankings which means your website keeps getting traffic 24 x 7.
Also, it is one of the most unique marketing channels as you get targeted traffic from users who are already trying to find the product or service you are selling. It’s not like having your brand mentioned on a billboard.
5. It Works For The Whole Marketing Funnel
SEO-driven content marketing focuses on all kinds of content types that market different stages of the marketing funnel. It’s true that content focused on the middle of the funnel or top of the funnel won’t lead to direct conversions but it helps in building brand awareness and loyalty which eventually leads to conversions.
Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.
(Continuation)Here are a few calls to actions phrases that we usually use:
Schedule an appointment
Call Now
Fill out the contact form
Set up a free consult
We share a checklist with the clients to keep them updated about the progress of their websites.
Phase 3 – Off-Site Optimization, Citation Submission & Clean up
Phase 3 starts after we optimize a client’s website and the business’s social web pages. Next, we focus on off-site activities that leave a long-lasting impression on search engines. We ensure that the client’s business information, such as name, phone number, and address remains constant throughout the pertinent business directory sites and the web’s four main aggregators. Our team will thoroughly check major directors and aggregators for incorrect, missing, or duplicate citations and correct them wherever necessary.
This part is crucial as it lets the audience know the details of how to contact the business owner or its representatives.
Once we end phase 3, it gives us a platform to start working on building links so that we can prove that your website is trustworthy.
Content Strategy
Isn’t it irritating when someone reminds you of your basic duties at work every single day? You know what to do, yet someone still goes through the list when you come to work. This may be irritating but it’s for your own good. Some business owners need these reminders. It involves creating relevant posts about the services and products offered by the business. Posting a 500+ word blog on the website may suffice. However, it’s important to post such blogs from time to time so that the search engines can re-crawl back to your website and target the keywords. They would accordingly show the posts whenever your audience searches with related terms.
It is essential to build a solid foundation for a website so that it can create an authoritative position in search engines. We ensure that the keywords in your website are strategically placed and your business listings are consistent throughout the internet. These alone should improve your website’s ranking in search engines.
We maintain the momentum of this buildup by posting and promoting blogs and new posts on your website. Additionally, we monitor how the strategies work and fine-tune them every month.
Our SEO team believes that links from other websites are crucial for link-building as they increase your site’s overall outreach. We will spend time identifying the sites with high authority and how to include their links into your website without looking out of place. Sure, SEO is a time-consuming job, but it can provide the platform that can increase traffic to your website. Once you start posting new content, you can also increase the number of high-authority links on your website. This may tweak your site’s rank on Google, and you should see it rank among the top 3 names in the search list.
Not sure where to start? Don’t worry! Our SEO professionals can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented SEO plan. Get in touch with us today and we’ll get started! Visit our blog for more related articles! Missed article one? Click here!
Many business owners are still unaware of what SEO means. There’s a common belief that SEO refers to a set of tactics that can manipulate Google’s algorithm. No, it doesn’t work that way. If you want to see your company’s website on the first page of a search engine, you should not only adhere to the guidelines set by the search engine but also follow the best online marketing practices. Here’s a quick look at how Google works and what you can do to make your website rank higher:
Research possible keywords that people may use to search for your products and services
Onsite optimization to allow search engines to associate your website with respective keywords
Improve your site’s speed and mobility across all devices
Review business listing citations on the best data aggregators and online directories
Postpositive reviews on your Google My Business page
Post-keyword-rich content on your website
Post links to other sites on your website to prove that your business is authoritative and valuable
Although these strategies may seem easy, they are difficult to implement. However, they give you an idea of what to do to rank higher in search engines. Given below are a few phrases that can improve your site’s visibility in search engines and increase the traffic to your website:
Phases Of Our SEO campaigns
Phase 1 – Onboarding & Site Assessment
In order to help our clients better, we first hold a meet where we discuss their customer demographics, metrics, competitors, goals, and the procedure to track new customer leads in the SEO campaigns. We also have a back-office team that collects data regarding logins on the website.
Next, we assess your site’s SEO and come up with a comprehensive report that includes the following:
Keywords that we should target
Average search volumes
Current traffic volume and website rank
Incorrect or duplicate citations on your site
Optimize your website on Facebook, LinkedIn, Yelp, and Google My Business
Assess how difficult the SEO campaign may get
Make a list of 5 backlinks of your company’s competitors
Set up a strategy for creating your website’s content
Once we complete this phase, we will provide a comprehensive report regarding the position of the website and what we need to improve its visibility in search engines.
Phase 2 – Onsite Optimization
Our next job is to optimize your website and its web pages that link to LinkedIn, Facebook, Yelp, and Google My Business. Optimizing the landing pages can improve the ranking of your website on search engines.
We also target each keyword that relates to different services that your company provides. With properly optimized landing pages, it becomes easier for us to create the content so that the targeted keywords can match with the search terms used by your audience. These small tweaks to the web pages are crucial, and they improve your site’s structure, thus ensuring that they impress the search engines.
In addition to optimizing web pages, we also optimize for conversions. This includes assessing the efficacy of the call to action phrases used throughout the website. If we feel that we need to improve those phrases, we will do the needful so that your audience can follow the instructions and convert into customers sooner than you expect.
Call or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles! Please click here for article two.
