Trouble Getting Your Site to Rank? Find Out What Is Wrong By Consulting Our Houston SEO Agency Part II
Why Is My Website Not Ranking?
Any number of things could be holding you back, truthfully. Including the following:
- Using the content of a poor quality
- Using content that’s been copied from another source
- Failure to update or add new content
- A hard to navigate website
- Practicing split keyword focus
- Failure to fully implement the basics such as meta tags, alt tags, and schema markup
- Problematic link profile (not all ways of getting links are beneficial, while some can have a negative effect)
- Lack of a blog – which can be used to regularly update content
- Failure to market the website
To avoid these mistakes you will definitely want an appropriate Houston SEO campaign in place.
A good link profile made up of links from a variety of sources is necessary, period. Even though this is true, some links are no good, and may even have a negative effect on ranking. Similarly, buying links is not recommended. Also bad for you are link schemes. To build the right link profile, avoid using strategies that are bound to get you flagged, by adopting a natural approach.
Furthermore, there are bad links of course. These include the following scenarios:
These come about when someone with an ill intent targets your website. This simply refers to the use of unethical tactics on your website by some people.
Actually, there is no reason to do this for such people. They simply choose to inject malicious code on the targeted website. Another approach is to scrap your blog(s) and publishing all the content therein again. Using questionable websites to build links to your site is also a common tactic.
Note that Google can pick up on harmful SEO attacks quite easily. Knowing this, however, you do not want to take chances with your site and the many penalties that may be attributed to such attacks. As such, being vigilant at all times is a wise decision.
Being Penalized By Google
Your website may also rank poorly as a result of Google penalties. Google may slap your website with penalties due to some sort of unprofessionalism. The complete removal of the website from the Google SERPs (search engine result pages) is the most severe penalty action.
Hence, you should know automatically that your website is on the wrong side of Google’s SEO rules if you notice a huge drop, but not complete removal, in the rankings after enjoying a great position on the SERPs. To you, this should mean that you are being penalized because there is something wrong on your website.
To resolve this situation, you should get down to correcting the highlighted problem(s) after checking the Google Manual Action report. You should understand that the Google team, and not robots, will have manually checked your site and uncovered that it does not comply with the search engine’s guidelines, the moment you receive the report.
What are some of the factors behind such measures?
Your website will be penalized by Google if the individual going through it:
- Discovers that it has been hacked: Simply means that hackers uploaded or hid hateful information on your website after gaining unauthorized access/control
- Discovers the use of User Created Spam: Discovering the use of, on the forum or blog, spam comments
- Discovers the use of spammy structured markup: This translates into the use of on-page markups that are not allowed. For instance, the use of content that cannot be seen by website users.
- Discovers the use of spammy free hosts: Using spammy service hosted pages
- Discovers unnatural links originating from the site: This means the creation of links that are unnatural from your site
- Discovers unnatural links linking to your site: The opposite of the above
- Discovers the use of low-value content: The information contained in pages must offer value to users
- Uncovers the use of Clocking or Sneaky Redirects: Displaying, to Google and users, different pages
- Discovers the use of Clocked Images: Trying to increase clicks by using manipulated images
- Discovers the use of Hidden Texts and Keyword Stuffing: Google does not entertain the use of these tactics anymore, even though they used to work in the past.