What Are Thematic Statements And How Thematic Relevance Affects SEO?
What Is Thematic Relevance
Although thematic relevance is a complex concept, this article and the following examples should help you better understand. Your pages can be linked together using specific keywords to create a theme that makes your site more relevant to the search terms.
If you are writing an article about Rolexes, and even more specifically a Rolex Oyster Perpetual Submariner with a black dial for your online watch shop, the main focus of the page will be the keywords that are associated with the product. You can also use this content to improve other pages on your website, particularly those that are higher up in the hierarchy than that product. You may have the watch in question as part of the Rolex category on your website, and possibly under “watches” if you discuss more than just watches on your website. If your category page is optimized for this term, you can help your category page rank for that term even more.
How Does Google View Thematic Statements With SEO
Google views it this way: The entire category or section shares a common theme, and the main theme is represented on the category page. Your product pages can also help your homepage rank for “watches” as a whole. This makes “watches”, the most topical keyword on the site (Again, this is of course you do not discuss multiple other accessories or topics on your website).
Still confused? Here’s an example.
Your home page is where a visitor will land. Your home page keyword is watch. Therefore, your content should contain that keyword (preferably with a high keyword density and within 200 words).
The visitor, clearly a person with excellent taste, and clicks on the luxury watch category page. This category page targets the keyword phrase “luxury watches for men”. The page’s content must contain that keyword. The content must include the word “luxury watches for men” a few times throughout the body of the description, but just as regular content text.
The visitor then explores the Rolex Oyster Perpetual Submariner page and clicks on the iconic black bezel Rolex Oyster Perpetual Submariner. Although the product page’s copy targets the keyword phrase “black bezel Rolex”, it is wise to mention keywords phrases from higher-level pages (Rolex, luxury watches for men) in the copy.
This principle is not something to be afraid of. This is what most sites do without realizing it. The site’s core focus is on a theme (the business/product you are selling, or the information you provide). It is so very important to consider the “Thematic Relevance” when writing copy because it helps Google and other search engines correlate your products, categories, and content altogether. This is based on your site’s category hierarchy and also allows your consumers and readers to understand how your website flows, and how to find the specific products they are looking for when they found your site. By correlating your inner products to their parent category, and by utilizing similar products you are correlating keywords, and creating a thematic structure that Google loves. If you can keep this mindset going across your entire website based on the parent category you are writing your content under at that time, you are building a path for your clients to follow, but also for Google to follow to help everyone better understand what your website and categories are about.
If you are wanting to understand more about thematic relevance is currently affecting your site, or how you can get a leg up on your competition, schedule your free strategy session with one of the experts at Found Me Online now!
