Top 5 Services Offered By SEO Agency
SEO services include the use of on-site and off-site strategies to improve a website’s ranking in search engines. Some digital marketing agencies also offer services that impact SEO, such as content marketing and paid advertising.
A good SEO agency should provide regular monthly reports on the progress of their work. This is a vital way to keep the business and its team informed about how its SEO strategy is performing.
1. Website SEO Audit
SEO audits help you improve the visibility of your website to organic search. They also help you identify potential gaps in your search engine optimization strategy. Performing a technical SEO audit is crucial for any business.
It will look at your title tags, meta descriptions, H1s, H2s, alt text, webpage copy, URL structure, navigation structure, the duplicity of content, and backlink profile. These can have a huge impact on your site’s ranking and traffic levels.
An SEO audit can also identify any onsite issues that need to be corrected before they lead to a penalty from Google or other search engines. These can include things like low text-to-HTML ratio, duplicated content, and a low number of backlinks.
A website SEO audit can be done by specialized tools or by an experienced SEO professional. Using a tool will make the process go much faster, which is particularly important if your site is large and has a lot of content.
Having a well-optimized website is the key to getting your company noticed online and increasing your sales. A good SEO audit will provide insights into your current strategy and help you create a plan for future implementation to achieve success.
A website SEO audit will also ensure that you are not using black hat tactics that could be penalized by search engines. This includes things like link farming, keyword stuffing, and cloaking, which can all have negative impacts on your search engine rankings.
2. Keyword Research
Keyword research is the first step in creating a successful SEO strategy. It’s a critical part of any digital marketing campaign and should be done at least twice a year to ensure it is still relevant.
The process of identifying the keywords that your target audience uses when they search for a product or service can help you understand their pain points and needs. It will also help you create content that is geared toward them and their specific searches.
Using keyword research, an SEO agency can help you identify the keywords that your competitors are ranking for and pinpoint opportunities for your business to rise in SERPs. This can help you create content that targets these terms and get your site on the front page of search results.
A thorough keyword analysis will reveal both high-volume keywords and long-tail terms that are less competitive. The right balance of broad and specific keywords will ensure that your website is found by potential customers.
Our team of experts can help you find the best keywords for your campaign. We can also help you develop an effective keyword strategy to drive the highest quality traffic and leads to your website.
If you need help with your keyword research, we can provide you with a free consultation and guide you through the process of identifying and ranking your keywords. We can even show you how to use SEMRush, which is a free tool that allows you to see what your competitors are bidding on.
We can also help you determine what topics are trending in your industry and how to position your brand as an expert on those topics. This can help you create content that is highly relevant to your audience and build trust with them.
3. Content Creation
Creating and releasing content is a critical element of digital marketing, especially as more and more people turn to online sources for information. If done correctly, content can improve your search ranking and help you build relationships with customers.
Whether you are a small business or a large corporation, content can be the driving force behind your online presence and brand personality. It helps connect you with your audience and establish you as an authority.
The right content can also lead to more conversions and sales while helping you stand out from the competition. As a result, you should make sure that your content is relevant to your target market and includes keywords that can be searched for by potential customers.
When you hire a content creation company, they will usually start by assessing your needs and providing suggestions for content that meets your goals. They will then begin the process of writing your content, including product descriptions, blog posts, e-books, and social media updates.
Once the content is ready, you will need to promote it on the right channels so that it reaches the most targeted audiences. This will include social media platforms like Facebook and Instagram, as well as more traditional advertising methods such as display ads or email campaigns.
SEO agencies have experienced content creation teams that can create high-quality articles, blogs, and press releases for your website and social media accounts. The company will use keyword research and competitor analysis to write SEO-friendly copy for your site that boosts your search engine rankings. They will also ensure that your content is geared toward your target market and helps build trust in your brand.
4. Page Speed Optimization
Page speed optimization is a critical factor in SEO, as it can dramatically improve your search engine rankings. It can also increase your website conversions and reduce bounce rates.
There are many ways to measure page speed, but the most important is by time to interact. That’s the amount of time it takes for a web page to load to the point where a visitor can click on a CTA, play a video, or do any number of actions.
A high page speed will increase your website’s organic traffic and make it more likely to appear on the first page of Google searches. You can test your website’s speed using tools like Google’s PageSpeed Insights or GTmetrix.
Another important way to improve page speed is by reducing the number of requests your site makes for resources. This can be done by consolidating script files, CSS files, and image sprites. It can also be done by caching frequently needed resources on the browser.
A slow-loading website will lead to a decrease in conversions, as well as a drop in your website’s overall rank. It will also have a negative impact on your brand reputation, as people will be less likely to return to your website in the future.
5. Responsive Design
As the web grows and becomes more mobile-focused, you need a site that is optimized for smaller screens. This is why responsive design has become so popular and important.
A responsive website adjusts to screen sizes and resolutions, so your site looks amazing no matter how it is viewed. It also makes it easy for users to navigate the site with ease and helps you gain more customers.
At Found Me Online, we build responsive websites that are both easy to navigate and effective for SEO. We always include SEO best practices in our responsive designs, which can help boost your search rankings and increase online exposure.
Responsive design is an essential strategy for any business that wants to attract and convert customers. It ensures that you maintain a high ranking in the search engine results pages (SERPs) and make sure that your visitors have a positive experience when they visit your site.
One of the main benefits of responsive design is that it can reduce your bounce rate. It is important to remember that search engines interpret a high bounce rate as a sign that your content is not relevant or interesting to your users. A low bounce rate will help you keep your search rankings and earn more traffic from search engines.
A responsive website also helps you avoid content duplication, which can be a problem for Google. It provides a dynamic version of your site to desktop and mobile users, which makes it easier for Google to crawl, index, and organize your content.