What Is PPC & How Useful It Is?
Main Benefits Of PPC
Aside from choosing your exact ad spend and only paying for the visitors your site receives, PPC has numerous other benefits. Below are some of the notable benefits you accrue from using PPC.
1. Track Your Goals
When spending marketing dollars, you should have a goal. The goals might be as simple as attracting leads to your site. You might be a business offering a service, and you want to create an email list. With the increased traffic to your site, you can grow your email list by enticing the traffic to sign up to your email list.
Significantly, tools such as Google Analytics can help you track your progress in meeting your goals. They allow you to view the performance of your ads in real-time, allowing you to decide how best to optimize the ad spend to reach your goals faster and more efficiently.
2. Gain Rapid Exposure
PPC allows you to increase your brand’s visibility quicker than traditional modes of marketing. PPC platforms typically approve the ads you set up quickly (usually, the same day), allowing businesses to attain maximum exposure immediately. Whether you’re running image ads on Facebook and Instagram, video ads on YouTube, or text ads on Google, you can have your ads on display much quicker. Additionally, using multiple platforms allows you to reach a broader and more diverse audience.
3. Reach Your Target Audience
In the same way, you can gain rapid exposure by using PPC, this type of ad allows you to reach your target audience more efficiently. Do you want to target women in their early thirties who live in New York, making about $80,000 per year? PPC ads will help you target this specific demographic. You can even target your audience based on social media likes, behaviors, interests, and numerous other data points. In taking this approach, PPC helps you reach a specific demographic likely to convert into paying customers and/or clients.
Another benefit of using PPC is the ability to carry our testing. You can opt to conduct elaborate A/B testing between two or more CTA’s to figure out ad structures that work efficiently. An A/B test allows you to find the specific ad that works best over some time. You can also test and eliminate any aspect of your ad campaigns that yield little to no return on investment. For instance, you can test the meta descriptions, headlines, or even landing pages.
5. Become More Competitive
The competition to dominate organic rankings for certain keywords is extremely competitive. As such, if your website does not have domain authority, it will find it difficult, if not impossible rank at the top of search engine results from pages (SERPs) and reach your target audience. At best, your site will appear at the middle or lower ends of SERPs, where conversion rates are dismal. Add the fact that businesses are using PPC to appear first in SERPs, pushing your links further down.
Using PPC allows your site to appear at the top of search engines, which is a competitive advantage. You can attract users who are unaware of your company. Your site can promote your brand, increasing public awareness of your company. Importantly, it can help you rank higher for difficult keywords in the long run.
At its core, PPC is a shortcut to stand out from the sea of your competition. Done right, PPC will prove essential in your inbound marketing strategies.
Not sure where to start? Don’t worry! Our PPC specialist can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented PPC plan. Get in touch with us today and we’ll get started! Visit our blog for more related articles! Missed article one? Click here!