Knowing The Reasons To Hire An SEO Company
When running an online business or eCommerce site, there is a long list of requirements you have to take care of. Marketing on its own has a broad range of marketing types, strategies, and subcategories, each with a wide range of considerations.
By now, many people are already aware of search engine organization (SEO), however, few actually understand how crucial SEO is for the long-term success of a business.
So, why should I hire an SEO company? And why is SEO crucial for your business’ website?
Online businesses typically have many financial considerations to think about and as a result, something like search engine optimization may not be among their top priorities. When it comes to running a business, more specifically online businesses, it is crucial to balance efforts across multiple marketing channels, identifying the ones that are producing the desired results and determining how to improve on them. This includes everything from social media, to email outreach, paid marketing, and more. The advantages of partnering with an SEO company may not be as obvious given the time and effort involved, and also considering the dynamic nature of search engines, SEO might seem like a shot in the dark.
However, for SEO experts, the benefits of SEO, as well as the factors involved, could not be any clearer. Since search engines like Bing and Google regularly make changes to their search algorithms, it can be easy to get frustrated by the seemingly arbitrary fluctuations in traffic and loss of rankings. However, when you don’t know what you are doing or if you aren’t aware that you might be doing something wrong, SEO might feel like a waste of time and resources.
Why is hiring an SEO company important for business?
Here are some figures for a better perspective:
Internet searches account for a huge percentage of online browsing. Search engine traffic (referred to as “organic” traffic) represents 51% of all website traffic. On its own, Google gets 5.6 billion searches per day, which makes it a crucial component in the search funnel for how consumers find what they need, meaning that it accounts for over 40% of revenue. Web users use search to find whatever they need. The key reason why SEO remains a crucial tool is that consumer behavior is determined by the prominence of search – Google, and to a less extent Bing, remain the primary places when web users want to find something on the internet.
Nowadays, search engines are everywhere. Every minute, people are doing searches on Google, Bing, Amazon, Baidu, Facebook, and others. These resources are such an integral component of web browsing that they still represent the biggest marketing channel in the world, in addition to being the type with the highest ROI.