5 Reasons Why Your Houston Website Traffic Is Down
Does your website receive tons of traffic like it used to back in the day? Many websites start recording traffic that slows down after some time. Although this might be normal, chances are something is amiss and needs fixing. While running a diagnosis of the entire website might not reveal any results to go by, there still is something you should or haven’t done to ensure your target audience find you. Here are some of the reasons your website might be experiencing a traffic slowdown.
1. You Stopped Investing In SEO
Search Engine Optimization is an ongoing process that should never stop at any given point. If you only optimize your website once for search engines and organic visitors, then chances are your rankings have gone on since then. The only way you can stay in the game, or ahead of it, is by keeping an active eye on SEO and newer methods employed every day.
Google and other search engines are always updating their code and algorithms to help ensure users get the best experience. This puts your SEO toolkit to the test, another reason you should keep on updating your tricks. While your SEO tools might be on point, they too require servicing to remain relevant in the otherwise competitive marketplace.
When was the last time you had a look at your SEO tricks and had them updated? If you can’t seem to remember, then this could be the reason you aren’t getting lots of traffic anymore. There’s however time to turn the tables around if you work on these.
2. A Change In How Users Search For Content Online
Users, like search engines, evolve to find better ways to search for content online. While you may have very little to do about it, you still need to understand that the market is dynamic and always evolving, hence a need to evolve with it. Keywords that were popular 5 months ago might not be as popular; search engines might have changed their code, among other changes.
Explore Google Trends to see and find out about trending keywords and what might have happened to the once-popular keywords. Google Search Console Search might also help you see what the end-user sees about your website. As mentioned earlier, the online world is always evolving and calls for the same from you. Growing with it will help you maintain a healthy traffic stream and also remain relevant in the field.
3. Poor Content
If you have been around for some time, you then most definitely remember the Google Panda update that sent many websites parking. Many of these websites suffered because they had published poor content, some of which wasn’t relevant to the context. Google has never stopped releasing updates to ensure consumers get the best experiences and relevant info from their queries online. That said, you need to look for ways to improve or even update content on your website to suit your consumer needs. Here are a few questions to ask yourself before taking these measures.
- Is anybody searching for my content?
- Does it answer their questions?
- Do they get a solution from my content?
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