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Content Marketing

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The Digital Marketing Landscape: Techniques and Examples Explained

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Introduction

Hello and welcome to the dynamic world of digital marketing! Since we are living in this digital era, it is imperative to have a basic understanding of digital marketing and the different strategies involved. Digital Marketing has evolved tremendously over the years, and knowing its advantages can give any business a competitive edge.

Understanding Digital Marketing Strategies

When we dive deep into the ocean of digital marketing, we come across many potent strategies. Let’s take a closer look at each of them.

Search Engine Optimization in Digital Marketing

You may have heard of the term Search Engine Optimization (SEO), but do you know the crucial role it plays in digital marketing? SEO is a strategic process that aims to improve a website’s visibility in search engines. It is an intricate process that involves various factors such as keywords, content quality, UI/UX design, website loading speed, and much more. Notably, one aspect of SEO that’s gaining popularity is voice search optimization, which can potentially revolutionize how we interact with search engines.

Role of Social Media Marketing

In today’s world, who doesn’t know about social media? But is it just for fun? Not really. A well-defined social media strategy can work wonders in your lead generation efforts and SEO marketing. Social media platforms like Facebook, Twitter, and Instagram are not just for sharing cute cat videos anymore. They’re robust platforms where businesses can engage with customers, share content, gather feedback, and drive traffic to their websites.

Content Marketing as a Crucial Part of Digital Marketing

Content is undoubtedly the king in digital marketing. It is the backbone of SEO and social media marketing. Whether it’s a blog post, infographic, video, or podcast, quality content attracts, engages, and converts potential customers. But, how to create SEO-friendly content? Well, understanding your customers, their needs, and preferences is a good starting point. Here are a few tips on writing Houston SEO-friendly content.

Online Advertising: Pay-per-Click Marketing

Are you willing to pay a small fee each time someone clicks on your ad? Then, Pay-per-click advertising can be an exceptional marketing strategy for you. When PPC is working correctly, the fee becomes trivial because the visit to your website is worth more than what you pay for it.

Video Marketing: Engaging the Audience

Did you know that users are more likely to remember a video than text? Video marketing is a powerful means to build customer rapport, promote brand awareness, and explain complex concepts. Moreover, video platforms like YouTube also play a significant role in SEO. To dive further into the benefits of video marketing click here.

The Role of Blogging in Digital Marketing

Moving on, blogging plays an integral role in digital marketing. You might be wondering, “Why is that?” A well-maintained blog can significantly improve your website’s organic rankings. By publishing helpful and informative blog posts, you attract visitors to your website and increase your site’s visibility on search engines. Through your blog, you can provide valuable insights, discuss industry trends or innovations, and ultimately, position your business as a leader in your field.

Mobile Marketing: Reaching Audience on the Go

In our tech-savvy society, almost everyone owns a smartphone. Hence, mobile marketing has become an essential part of digital marketing. Whether it is about having a mobile-friendly website or an engaging application, businesses must ensure they reach their audience irrespective of the device they use. This approach not only improves the user experience but also boosts your search engine rankings (hello, mobile SEO!).

Web Analytics: Understanding Your Audience

Data is the backbone of digital marketing. Web Analytics provides valuable insights into your website visitors’ behavior – who they are, where they come from, what they like, and how they interact with your site. The widely used tool for this is Google Analytics. By leveraging these insights, businesses can tailor their digital marketing strategies to meet their audiences’ needs effectively.

Local SEO For Targeted Marketing

We live in a global world, but local matters too! For businesses that operate in specific geographic areas, Local SEO is a powerful marketing strategy. It boosts your business visibility on location-based searches and draws more foot traffic to your physical location. But how does Google Local work? It all rests on optimizing content for local SEO.

Voice Search Optimization in SEO

Another trend reshaping the SEO landscape is voice search optimization. As more people use their smart speakers to browse the internet, optimizing for voice searches has become more critical than ever. Voice search optimization is all about understanding and incorporating conversational language in your SEO strategy.

Conclusion

In conclusion, digital marketing is a comprehensive field requiring a clear understanding of various strategies to harness its potential. If you’re intrigued by how digital marketing can benefit your business or want to learn more visit our website.

To wrap up our exploration of digital marketing examples, it’s essential to remember that a robust digital marketing strategy is a sum of multiple intertwined elements. From SEO to content marketing, social media outreach, local SEO, to leveraging analytics – a successful marketer knows how to weave all of these strands together.

For a more comprehensive understanding of Digital Marketing, don’t forget to check out other resources available. To further dive deeper into SEO specifics and guidelines, the Search Engine Journal: Guide to SEO is a fantastic place to start. Lastly, to become proficient in Google Analytics, the Google Analytics for Beginners course provides excellent insights.

Keep experimenting, learning, and evolving your strategies to stay ahead in the game of digital marketing. And remember, putting your audience first is the key to success in any marketing campaign. That’s all for now from the world of digital marketing. Keep exploring and keep growing!

Don’t hesitate to contact us or call us today for any help you need with Digital Marketing. We’re here to help!

Examples of Digital Marketing - Frequently Asked Questions (FAQ)

There are several types of digital marketing, each with its unique methods and benefits. These include Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, Online Advertising, Pay-per-click marketing, Video Marketing, and Mobile Marketing among others.

Blogging is a powerful digital marketing strategy as it provides a platform to share valuable content with your audience. When you consistently publish informative and engaging blog posts, it not only attracts more visitors to your site but also improves your website’s visibility on search engines.

Mobile marketing has become crucial as more and more people use smartphones.  A mobile-friendly website or an engaging application can enhance the user experience, reach your audience irrespective of the device they use, and boost your search engine rankings too.

Google Analytics is a potent tool that offers vital insights into user behavior on your website. It provides statistics about your audience, their interaction with your site, and much more. These insights can help businesses tailor their digital marketing strategies to meet their audiences’ needs effectively.

Local SEO helps businesses improve their visibility on location-based searches. This is especially beneficial for companies that operate in specific geographic areas as it can drive more foot traffic to the physical location. As such, local SEO is an important part of targeted marketing.

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Making Your Brand Stand Out Using Content Marketing

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7 Types Of Content Marketing

There are a variety of types of Content Marketing that can help your brand stand out. Each type of content has its own set of goals and objectives, which is why it’s important to know how to use them effectively.

B2C and B2B marketers need to have a diverse portfolio of different content marketing methods in order to get the best results for their campaigns. Learn more about the most common types of content and how they can benefit your business.

1. Blogposts

A blog post is a long-form content piece that lives on your website. They are a great way to attract readers, build relationships with your audience and increase your SEO.

Before you start writing a blog, it’s important to have a solid idea of your topic. This can be done by brainstorming or doing market research.

In addition to using keyword-rich text, it’s also helpful to include relevant backlinks and images with alt text that tell search engines what the image is about. This makes it easier for search engine web crawlers to categorize your site and return it as a hit when someone searches for something you sell.

It’s also a good idea to format your blog posts in an easy-to-read fashion. Adding subheadings, bulleted lists, and custom graphics can help break up lengthy content and make it easier for readers to skim.

In addition, it’s important to ensure that your blog posts are regularly updated and contain valuable information. Having a regular publishing schedule helps people know when to come to your blog and increases your rankings.

2. Videos

Videos are a great way to convey information about your product or services. They can also help you establish a brand identity and build trust with potential customers.

Videos can include product features, company history, customer testimonials, and more. These types of videos can help potential customers visualize themselves using your product or service and feel more confident about purchasing it.

These videos can be used in various marketing channels, including social media and email campaigns. They also help boost search engine optimization and improve click-through rates on your website.

Video content can also help you build an online presence and create a community of fans on social media platforms. It also helps you reach decision-makers at different companies more easily.

The key to creating effective video content is to understand your target audience well and communicate your message in a way that they will find interesting. This requires research to determine what people are interested in and how they will interact with your video.

3. Podcasts

Podcasts are an excellent way to engage and educate your audience while promoting your brand. They can also be used to build trust and loyalty with your customers.

Whether you’re a startup, small business, or an established brand, podcasts can be a valuable addition to your content marketing strategy. They’re easy to create, and can be incorporated into other marketing channels for a cohesive approach.

There are many different types of podcasts, and it’s important to choose one that’s right for your business. Some types of podcasts include educational series, interviews with thought leaders, and industry news and advice.

The podcast format you choose can impact how it’s produced and what it teaches your audience. Choosing a format that’s right for your business will help you reach more listeners and drive more traffic to your site.

It’s also important to make sure that your podcast sounds good. Even if the content is great, a bad recording can cause your listeners to quit listening or give you negative feedback. So make sure to invest in high-quality audio equipment and software.

4. Infographics

Infographics are a great way to add visual content to your marketing strategy. They are effective in bringing in new customers and keeping existing ones engaged with your business. They also help drive traffic to your website, increasing conversions and brand awareness.

They are visually appealing, easy to understand, and share-worthy. They can also be used to educate readers, increase your online credibility, and build relationships with your audience.

First, choose a topic that your target audience is interested in and research it to make sure it’s relevant. Then, gather the data that you need to present in your infographics.

Next, create wireframes to plan where your graphics and text will be placed. This will save you time and frustration later on.

It’s important to use consistent fonts, colors, images, and other design elements in your infographics. This will help them stand out from the rest and create a strong brand image.

5. eBooks

Creating an eBook can be a great way to promote your business or create a how-to guide. However, it’s important to ensure that you produce a high-quality eBook that will attract your target audience and increase conversions.

A marketing eBook is a type of content that can be downloaded and read on a computer or tablet. It can be delivered via email, or through a link on your website. It can also be distributed via social media or paid advertising campaigns.

To get the most out of your marketing eBook, you should consider targeting specific industry trends or unique insights that will help prospective clients find solutions to their problems. Additionally, be sure to include links to your product or service landing pages within the content to convert users who are interested in purchasing a solution.

A marketing eBook is a great way to gather contact details from users who are not actively buying from you. By asking users to fill out a form and then sending them the link to your eBook, you can gain their email address as well as other relevant information that will help your sales team follow up with them.

6. Webinars

Webinars are live or automated online seminars that are often used by businesses to share information. They are popular because they provide an engaging and interactive experience that can help boost brand recognition and sales.

Marketers use webinars to create content marketing campaigns that are tailored to their target audience, generate leads and drive profitable buyer action. They can also be used to generate traffic, build brand awareness and develop an email list.

The most important factor for a successful webinar is good content. Ensure that the subject matter is relevant and interesting, and you will see increased attendance.

One way to ensure that your attendees will stick around is to invite industry experts and influencers to participate in the webinar. These people can add authority and credibility to your content, and can also spread the word about your webinar in their own networks.

Another way to make sure that your webinar is engaging is to greet the registrants and encourage them to ask questions during the presentation. You can also try out features like polling, chat, and Q&A.

7. Slide Decks

Creating an informative slide deck can be an effective way to share information with your audience. This type of presentation can be used to share research findings, pitch a business idea, or promote a new product or initiative.

The best slide decks have clear and concise designs that are easy to understand. They also contain a single main idea that supports the overall message of the presentation.

Use high-quality images to convey complex concepts in a minimalist design.

You can also add animations and a clickable calendar to create a compelling and interactive deck that engages your audience and keeps them engaged throughout the presentation.

To ensure that your slides look consistent, start by creating master pages for each of the slide layouts in your presentation. These will help you keep your text and image styles consistent throughout the slide deck, saving you time in the long run.

8. Templates

Content marketing templates are a great way to save time and get started quickly. They can also help you plan your strategy and create high-quality content.

In order to produce content that attracts and engages your target market, it’s essential to understand your audience first. This can be done through research, or a template like the one below can help you create personas for your customers.

Creating a buyer persona requires a deep understanding of your customer’s likes, dislikes, pain points, and demographics. It’s a team exercise that should involve your product managers, sales, and other subject matter experts.

It’s important to refresh your buyer personas at least once a year so that they remain relevant and current.

Next, develop your content pillars, which are the most important topics you want to cover. Then, pull core topic ideas from your pillars and develop content types and channels that will help you achieve your goals.

Contact us or call us today for any help you need with your Content Marketing campaign! Visit our blog for more related articles on how to execute the best SEO!

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All You Need To Know About Content Marketing

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Content marketing is a long-term strategy that focuses on building relationships with your target audience by consistently delivering relevant, useful content—blogs, newsletters, white papers, social media posts, videos, and more.

Ultimately, this content should generate so much value that when prospective customer makes a purchase, they’ll think of you first. It should also convey expertise and make your company appear to care about its customers.

Why do you need Content Marketing?

Ultimately, content marketing is about providing valuable information that your audience can use to solve their problems or enhance their lives. Companies that do this consistently have a better chance of building a loyal following and retaining them for the long term.

To make your content marketing strategy as effective as possible, it’s important to have a clear plan for achieving your goals. This can be achieved by using a business case to determine how content will benefit your company and what resources you need to invest in creating the content.

A strong strategy also includes a detailed list of content creation tasks to be completed by different people within your organization. This will help ensure you have the right team in place for your campaign and that they are collaborating effectively on the project.

Once you have a content marketing strategy in place, you can use it to track your progress and analyze your results. Set a monthly goal and choose metrics that support your central goal. These should be attainable and measurable so you can track your success on an ongoing basis.

The next step in creating a successful content marketing strategy is to identify who your target audience is and what they want to hear from your company. This is a vital step in any marketing strategy. It’s a good idea to create buyer personas for each of your customers to better understand their needs and interests.

How effective is Content Marketing?

Content marketing is one of the most effective ways to build your business and drive traffic. It helps you attract, engage and nurture your target audience until they become brand advocates. It also builds trust and credibility, which leads to better search engine rankings, more sales, and increased profits.

Before you get started, it’s important to establish your goals. These could be to increase brand awareness, acquire email addresses, or convert new visitors into customers. Once you’ve identified these, you can then start defining success metrics for each piece of content you create and share.

Then, map out your customer’s journey from awareness to conversion and identify the type of content they need at each stage. This will help you craft content that targets their pain points and educates them about your product or service.

For example, if you sell payment software, you may want to create content that educates your buyers about their financial situation and how your payment system can help them. You can then provide them with customer testimonials, case studies, or demos that demonstrate how your solution can solve their specific problems.

It’s also important to consider the channels you’ll use to distribute your content, as this can determine which types of media you need to be active on. You can do this by assessing your current social media presence and examining which channels have the most reach among your target audience.

Finally, a well-planned content strategy will make your entire marketing process easier and more efficient. A solid plan should include a formal content calendar and a list of the main projects and campaigns your company will focus on. It should also outline the budget and resources you will need to invest in your content marketing.

Benefits of Content Marketing

Content marketing is a long-term strategy that allows you to build your brand and attract new customers. It is also a great way to increase your social media presence and generate traffic from search engines.

The best part is that content marketing is cost-effective. In fact, research shows that it can generate three times as many leads as other marketing methods and costs 62 percent less!

Another major benefit of content marketing is that it allows you to communicate with your audience without having to pay for advertisements. This can help you build relationships with your audience and get them to trust you more.

Creating value-driven content is the best way to engage your audience and showcase your expertise. It can also help you gain their trust and promote your business.

In addition, creating valuable content will improve your site’s SEO. This can help your website rank higher on Google search results and bring in more visitors.

A great way to improve your site’s SEO is to publish quality blog content on a regular basis. Ideally, you should publish 16 or more blog posts per month.

Your goal should be to educate your target market about your product or service so that they’ll be able to make the purchase decision more easily. This could be through a white paper, blog post, or case study.

Finally, a good content marketing strategy can also increase your brand affinity by generating positive recommendations from your existing customers. If your customers love what you do and feel that you’re the best in the business, they’ll vouch for your brand to their friends and family without prompting.

The key to a successful content marketing strategy is to map it out and consistently execute it. By measuring your results and identifying what works, you can tweak your strategy to achieve even more success.

Businesses that Need Content Marketing

Across all industries, business needs content to succeed. From professional services to e-commerce, businesses need to stay relevant and communicate with customers in ways that make sense for them.

One of the most important reasons to focus on content is because it is an effective way for businesses to build trust and awareness, which in turn generates traffic, leads, and sales. The process of using content to accomplish these goals is called content marketing.

The first step in a successful content marketing strategy is to identify your high-level goals and objectives. Whether you want to raise awareness of your brand or highlight a new product, it’s essential to know the goals that matter most to your business before you start creating content.

Establishing clear content marketing goals and KPIs will help you to maximize your opportunities and track progress. This will also allow you to analyze the results and determine which tactics work best for your business and which ones do not.

Another key element of content marketing is providing value to your audience. This could be a solution to a common problem, thought leadership, hacks, insights, and analysis, or some form of entertainment.

In addition, your content should reflect the voice and tone of your company. This will give your audience a clear picture of your brand and help them connect with you.

In 2023, it is critical for companies to stay focused on creating quality content that reflects their brand. This will ensure that their content remains relevant to their audience and improves their search engine rankings.

Why hire a Content Marketing Expert?

Content marketing is one of the most important things a business can do to grow its brand and gain more sales. It can increase brand awareness, boost conversion rates, and build loyal customers who will keep coming back for more. But to do that, you need great content that is targeted toward the right audience and that meets their needs.

A good content marketing expert will have several skills that will help them create and deliver excellent content. Some of these skills include knowledge of SEO and a writing style that is engaging and compelling.

Another skill a content marketing specialist needs is a deep understanding of their company’s products and services. This will allow them to create effective content that helps consumers learn about their offerings and find solutions to their problems.

It can also help them create valuable content that helps educate the public about an industry that is misunderstood or riddled with myths. This can save their sales team a lot of time by reducing the number of questions they need to answer.

Finally, a good content marketer will have a strong understanding of how to measure the effectiveness of their marketing efforts. They can use a variety of metrics to assess the success of their campaign and communicate the results to managers and executives within their company.

A content marketing agency can help you build an effective content strategy that will increase your website traffic, increase conversions, and increase sales. They will also be able to manage your content marketing campaign so that it is always running smoothly. They will also be able to help you determine which keywords are most effective for your business.

Contact us or call us today for any help you need with your Content Marketing campaign! We’re here to help you! Visit our blog for more related articles.

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What Does Content Marketing Include?

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6 Types Of Content Marketing

Generally, there are several types of content marketing that you can use to promote your business. They include blogs, podcasts, webinars, e-books, infographics, etc.

1. Webinars

Adding webinars to your content marketing plan can be a great way to boost your online presence and engage your target audience. These virtual events are a cost-effective and easy way to reach a wide range of people. However, you need to make sure that you create content that will be valuable to your audience.

Webinars allow you to connect with your audience in a way that isn’t possible through email. They allow you to share your ideas and provide answers to common questions. This adds a personal touch to your brand and helps establish a solid image for your company.

Webinars are a great way to deep dive into topics that are important to your audience. They are also an effective tool for generating leads.

A webinar provides you with the opportunity to reach hundreds of people at one time. You can provide the audience with valuable information that will help them solve their problems. By adding videos and multimedia to your webinar, you can ensure that your audience remains engaged.

Webinars are a way to show your audience that you’re an expert in your field. It gives them an inside look at how your product works. This helps them to become more knowledgeable about your company and your products.

If your webinar is successful, it can help you generate new leads and build your brand. When your audience trusts your company, they’re more likely to make a purchase. It’s also important to personalize your webinar. If your webinar isn’t tailored to your audience, you’ll lose them as customers.

2. Blogs

Using a company blog is a no-brainer if you are trying to get the attention of potential customers. However, it is not enough to simply post articles, you need to be able to promote them. A good content marketing strategy consists of a variety of content types, from social media posts to white papers and blogs. In fact, a recent study found that businesses that post regular blog content have a 434% higher indexing rate of their content in search engines like Google.

Getting your content noticed is no easy feat. It is best to hire an experienced content marketing agency that can help you devise a plan that works for you. The company may have expertise in your industry or niche, and they may be able to help you come up with the best content marketing strategy for your company. They can also help you grow your traffic and brand awareness.

There are many content marketing strategies that you can employ to get your name out there, and you may be a bit lost if you haven’t been keeping up with the latest trends. However, you do not have to break the bank to get the most out of your content marketing budget. With the right plan, you will have a robust strategy that works for you, and your customers. You just need to be sure you’re implementing it the right way.

3. Online Tutorials

Getting a grip on content marketing involves a lot more than producing an ad on television or posting a blog post. To really reap the benefits of content marketing, you need to fully integrate it into your overall digital marketing strategy. This involves a little bit of planning, but it can have a positive impact on your business’s digital presence.

There are several ways to go about this, but the most effective is to hire an in-house team of content writers and marketing strategists. However, these professionals require a fair amount of skill and expertise to get the job done right. This is where online video tutorials can help. This is because they can be viewed when it’s most convenient for you.

The best content marketing courses will teach you about the art of the possible and show you how to use various forms of content to achieve specific goals. This includes the nitty gritty like how to choose the right type of content for your target audience and how to optimize it for maximum effectiveness. You’ll also get a leg up on your competition by publishing your content at the right time.

The best content marketing courses will also show you how to use different marketing methods to target the right audience. For example, a company that knows its customer’s spending habits can time its content publishing to maximize its impact on the company’s bottom line.

4. E-books

Creating a content marketing strategy that includes e-books can be an effective way to increase brand awareness. It is also a cost-effective way to engage with your customers. eBooks are also flexible, allowing you to leverage them in multi-channel campaigning. They are also easy to produce and can be shared via social media.

It’s important to note that eBooks are only effective if they are crafted with precision. They should be created with the help of your internal skillset, as well as with the assistance of industry thought leaders. Your eBook should also be able to withstand changes in screen size, so it can be easily shared through social media and on the go.

The best eBooks are the ones that are not only well-researched but also have a hefty amount of practical content. The eBook has to be able to deliver the goods, whether that be a comprehensive list of recommended products or an easy-to-understand manual. Keeping your content relevant and useful will ensure that your readers are kept happy and engaged.

A well-crafted eBook should have the following features: a good title, an eye-catching cover, well-thought-out content, an enticing call to action, and a snazzy way to share the content. A well-constructed eBook will also help you better understand your visitors, which will in turn help you develop a more targeted and effective marketing strategy.

5. Infographics

Whether you’re a content creator or a business owner, infographics are a great way to increase the effectiveness of your content. They help readers digest complex information and add clarity. They also improve brand awareness.

An infographic is a piece of content that features a picture or an icon, instead of a long block of text. Infographics are often used to illustrate processes or share a list of resources. They can also be used to generate leads and increase sales.

The key to an effective infographic is to choose a topic that appeals to your audience. This means choosing one that’s relevant to your audience and has a high likelihood of being shared. Also, consider the longevity of the content. Infographics are not the only type of content you can create.

You can also repurpose old content to create highly shareable infographics. Instead of creating content from scratch, you can pull old content from your blog, your social media posts, or your email newsletter. Using old content doesn’t require a lot of brainstorming.

Infographics are easy to share, which means you can reach more people and increase your visibility. They are also easy to track, as you can track how many downloads and email clicks they generate. Additionally, they can increase your search engine rankings in Google’s image results.

When creating an infographic, you can use tools such as Canva. Its free version offers a variety of preloaded templates and templates you can customize. It also allows you to add or remove elements, add placeholder content, or format your design.

6. Podcasts

Compared to other content mediums, podcasts have a high engagement rate. This is a great way to engage your audience. Podcasts are easy to create and they are inexpensive. Moreover, they can be easily integrated into your overall content marketing strategy.

Podcasts are a great way to stay on top of content marketing trends. They allow you to interact with your audience in a deeper way. This gives your brand the opportunity to build brand evangelists. It also helps you expand your knowledge and reach a new target market.

Content marketing podcasts are also an ideal way to build a strong online presence for your brand. The best way to ensure you are creating the right content is to analyze your target patrons’ preferences. This can help you create dynamic, engaging content.

Content marketing podcasts also allow you to build a brand evangelist community. You can invite industry experts as guests and discuss industry news with them. You can also include them in your blog posts.

The most important part of content marketing podcasts is to share your expertise. This should be done without making a sales pitch. Instead, it should share your passion for the subject. This can also help your audience become more engaged and keep them coming back for more.

Podcasts allow you to share information with your audience whenever they want. Podcasts are easy to create and distribute through RSS feeds or blogs.

Contact us or call us to optimize your Content Marketing campaign! We’re here to help you! Visit our blog for more related articles on how to execute the best SEO!

SEO & Social Media In Houston: Is It Good To Unite Them?

SEO & Social Media In Houston: Is It Good To Unite Them?

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8 Tips For Combining SEO & Social Media In Houston Digital Marketing

Social media is used by more than 3 billion people. Many of these people use social media to find jobs, connect with others, and build their social networks. You should be able to use social media to promote your business. Here are 8 methods to achieve this:

1. Share Your Content

Sharing your content is one of the best ways to combine search engine optimization with social media. Share articles you have written on your website to social media, including Instagram, LinkedIn and Twitter. This will allow you to share the content with your followers across different platforms.

2. Use Influencer Marketing

Influencer marketing can help you market your content to a wider audience. Social media influencers can talk about your brand, and what you have to offer. If the services or products they are interested in, they will mention links to your content.

3. Hyperlink Your Articles

You want people to discover your blog and social media sites, so make sure you hyperlink your articles. Your articles should link to your social media accounts. This helps you build your social media following.

4. Find Out What Your Audience Wants

When combining SEO with social media, it is crucial to find out what your audience wants. Your audience shouldn’t receive mixed messages. Take into account the keywords and phrases searched by your audience as well as the problems they are experiencing. What are they searching for? Once you have this information, you can create SEO and social media content to solve their problems.

5. Post On More Than One Platform

When combining SEO with social media, it is important to post your content on multiple platforms. You should post your content on Facebook, Instagram and Twitter if you want to make it easier for people to find your content. This will increase brand awareness and make your content more visible to more people. This will allow them to take the necessary actions on your website.

6. Stay On Brand

Your brand is the story that you tell potential customers. When they purchase something from your company, they will feel a connection to it. Your search engine optimization and social content communicate the same message to your consumers. This will help them better understand your brand. This will allow them to know how you can assist them.

7. High Quality Content

Another great way to integrate SEO and social media is to provide quality content. To rank higher than your competitors, make sure you have both long-form and informational content. Use images and videos to share high-quality content on social media. Your website will rank higher on Google and other search engines if it is of high quality content.

8. Use The Same Keywords

When combining SEO with social media, it is important to know what keywords are being used by your market. You should use the same keywords for your blog content as you would for your social media posts. This will improve your Google rankings and help you take your small business to new heights.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston!

The Importance Of High-Quality Website Content

The Importance Of High-Quality Website Content

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What Is High-Quality Website Content?

There are different forms of website content. High-quality content is important to attract potential visitors to your website and convert them to paying customers. Here are different forms of web content:

  • Blog posts
  • Images
  • Case studies
  • Infographics
  • Press releases
  • Whitepapers
  • Video
  • Testimonials and reviews

Even though anyone can create content, high-quality content should be well-researched, planned out, and strategically created. It should be relevant to what the user searches for and motivate the visitor to stay longer on your site. You should aim to create the type of content that answers the queries of your visitor. The best way to create user-friendly content is to know your user’s pain points and answer them. High-quality content plays a crucial role in content marketing. In fact, content marketing goes hand in hand with search engine optimization or SEO. Your SEO efforts won’t reach their fullest potential without great content.

Search Engine Optimization Or SEO?

SEO or search engine optimization is the process of increasing the traffic flow to a website by optimizing the website for search engines including on-page, technical, and off-page SEO. Your SEO and content strategy should be planned together by appraising three important elements such as keywords, backlinks, and the quality of the piece of content you create.

The Importance Of High-Quality Website Content

The creation of high-quality content should be the cornerstone of the structure of your website. Make sure you strategically use relevant key phrases across all forms of content. It will help attract the right audience to your website, engage them, and make them take the right action on your site. If the user thinks that your content is valuable, he or she is more likely to share it. In fact, high-quality content not only benefits the visitor but the ranking of your site in the search engines.

Quality content helps generate high CTRs or click-through rates as well as backlinks. The more visitors come to your website and click on your content, the better for your site. Google will definitely notice this and increase the rankings of your site. In fact, user engagement is a ranking factor with Google. On the other hand, content that’s designed to answer the questions of the visitor is beneficial for backlinking. It improves your website’s overall performance in SERPs. Creating backlinks to external sites will help the user get a better idea of the topic that you intend to cover.

The Benefits Of High-Quality Content For SEO

People should easily find your content in order for it to be effective and get the desired results. Content cannot be found without effective search engine optimization. SEO includes the use of relevant keywords, internet & external links, alt text, and more. Here are some of the benefits of high-quality content for SEO:

  • Improved site scores
  • Finding your content easily
  • Good rankings for your site
  • Improved user experience
  • Reach the right target audience

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Why Your Website Isn’t Getting Much Traffic In Houston Pt 2

Why Your Website Isn’t Getting Much Traffic In Houston Pt 2

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5 Reasons Why Your Houston Website Traffic Is Down

Part 2

(Continuation)If your content doesn’t satisfy either of the three, you can then be sure your rankings on google are pretty low. Many users won’t even have the desire to come back if they can’t get what they need. That said, it is time to update your website with more relevant, up to date and informative content. Publishing informative and high-quality content is the only way google bots will take note of your site, hence redirect traffic your way.

Other content-related issues that could be affecting your website include:

  1. Lack of relevant content
  2. Plagiarized content
  3. Articles similar to each other and carrying identical titles.

Focus on creating informative and high-quality content to stand a chance in the market.

4. Not Paying Attention To Mobile-First Indexing

The most significant percentage of internet users and online traffic today comes from mobile users. The mobile revolution has forced Google and other search engines to take note, one of the reasons they introduced mobile-first indexing. That said, you need to ensure your website is mobile-ready and friendly. In other words, it needs to be accessible and usable via mobile platforms and smaller screens. Although desktop versions may still have a play here, mobile is where your target audience is. You need to make it possible for all mobile users to find and use your website with ease while on the go. Creating a mobile-friendly website should help you see a bump in inbound traffic.

5. A Slow Site

No one wants to wait more than 5 seconds for a website to load. Slow website loading speeds almost always lead to poor user experience and angry audiences. Your website needs not only to be lightweight but also to load fast enough to ensure target audiences don’t have to wait too long. Research shows that the average internet user will only wait a few seconds, 5 seconds if you are lucky, for a website to load. Although some users might linger on for some time, many will hit the back button and look for an alternative. Sorting the snail-speed issue could be all you need to do to get your traffic back.

Conclusion

Several factors can be the reason your website isn’t performing like it used to. Taking all the factors outlined above into consideration, and taking long-term fixes for the same is the best way to retain your clients and potential customers. You also shouldn’t turn to quick fixes either.

Call us or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles! Missed article one? Click here!

Why Your Website Isn’t Getting Much Traffic In Houston Pt 1

Why Your Website Isn’t Getting Much Traffic In Houston Pt 1

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5 Reasons Why Your Houston Website Traffic Is Down

Part 1

Does your website receive tons of traffic like it used to back in the day? Many websites start recording traffic that slows down after some time. Although this might be normal, chances are something is amiss and needs fixing. While running a diagnosis of the entire website might not reveal any results to go by, there still is something you should or haven’t done to ensure your target audience find you. Here are some of the reasons your website might be experiencing a traffic slowdown.

1. You Stopped Investing In SEO

Search Engine Optimization is an ongoing process that should never stop at any given point. If you only optimize your website once for search engines and organic visitors, then chances are your rankings have gone on since then. The only way you can stay in the game, or ahead of it, is by keeping an active eye on SEO and newer methods employed every day.

Google and other search engines are always updating their code and algorithms to help ensure users get the best experience. This puts your SEO toolkit to the test, another reason you should keep on updating your tricks. While your SEO tools might be on point, they too require servicing to remain relevant in the otherwise competitive marketplace.

When was the last time you had a look at your SEO tricks and had them updated? If you can’t seem to remember, then this could be the reason you aren’t getting lots of traffic anymore. There’s however time to turn the tables around if you work on these.

2. A Change In How Users Search For Content Online

Users, like search engines, evolve to find better ways to search for content online. While you may have very little to do about it, you still need to understand that the market is dynamic and always evolving, hence a need to evolve with it. Keywords that were popular 5 months ago might not be as popular; search engines might have changed their code, among other changes.

Explore Google Trends to see and find out about trending keywords and what might have happened to the once-popular keywords. Google Search Console Search might also help you see what the end-user sees about your website. As mentioned earlier, the online world is always evolving and calls for the same from you. Growing with it will help you maintain a healthy traffic stream and also remain relevant in the field.

3. Poor Content

If you have been around for some time, you then most definitely remember the Google Panda update that sent many websites parking. Many of these websites suffered because they had published poor content, some of which weren’t relevant to the context. Google has never stopped releasing updates to ensure consumers get the best experiences and relevant info from their queries online. That said, you need to look for ways to improve or even update content on your website to suit your consumer needs. Here are a few questions to ask yourself before taking these measures.

  • Is anybody searching for my content?
  • Does it answer their questions?
  • Do they get a solution from my content?

Call or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles! Please click here for article two.

Different Types Of Digital Marketing In Houston Pt 2

Different Types Of Digital Marketing In Houston Pt 2

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10 Effective Houston Digital Marketing Strategies That You Should Consider

Part 2

5. SEM (Search Engine Marketing)

Search Engine Marketing is considered to be the opposite of search engine optimization. That is because search engine optimization is considered to be an organic way of getting traffic. However, when it comes to search engine marketing, the marketer is required to pay for advertising if he or she wants to get traffic. A good example of search engine marketing is Google Adwords.

6. Affiliate Marketing

This type of digital marketing is considered to be a performance-based type of advertising. Moreover, when it comes to affiliate marketing, you are only required for conversions and not for traffic. Advertisers also have to pay high rates that come with this type of digital marketing. Affiliate marketing is popular in the work of blogging since most bloggers depend on digital marketing to increase their web traffic.

7. Radio Advertisement

Those commercial breaks that interrupt your favorite program when you are listening to the radio can be annoying. But, this is how other marketers get to promote their business. Radio advertisement has proved to be effective and successful. That is why more marketers are depending on this channel to market their brands and even programs.

8. Email Marketing

Email marketing is not only effective but also very convenient and easy. That is because you can use this channel to send regular updates as well as valuable information to your important clients and email subscribers. With email marketing, you can increase your brand’s awareness and be in a position to maintain a business relationship between you and your customers. Another, benefit of email marketing is that you can also forward promotional letters as well as newsletters.

9. Television Advertising

It still works. Some people think that television advertising is not effective, but the truth is that this form of digital marketing is still effective when it comes to increasing brand awareness. The only problem with this type of marketing is that it offers marketers a limited targeting option. That is why television advertising is perfect for local brands.

10. Mobile Advertisement

Today, marketers are using mobile devices such as smartphones to promote their products and services. That is because a mobile device gives you the privilege of accessing other digital marketing platforms such as Instagram, Facebook, and YouTube. Mobil advertising is easy and can be done at any time and in any place.

Conclusion

Not everybody may be satisfied with the list above. Some people feel that other types of digital marketing are no longer effective, while others are changing from time to time. This has forced marketers to look for more updated ways of marketing their brands. However, one thing you need to acknowledge is that developing a successful digital marketing strategy is not an easy task. especially if you do not have the knowledge and skills required to develop a successful marketing channel.

However, you can always save time and stress by relying on one of these types of digital marketing. All these types of digital marketing campaigns that have been mentioned above have proved to be effective and reliable when it comes to driving traffic to websites. Furthermore, these types of digital marketing strategies are affordable and easy to start since you do not need any special requirements to begin.

If you are looking to create your perfect digital marketing, then you should get in touch with us to talk to a strategist. For more insight, visit our blog for more related articles. Click here for article one.

Different Types Of Digital Marketing In Houston Pt 1

Different Types Of Digital Marketing In Houston Pt 1

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10 Effective Houston Digital Marketing Strategies That You Should Consider

Part 1

People use different terms to explain what digital marketing is and how it works, but not everybody gets the correct meaning of what it is. Furthermore, you can never be sure of which type of digital marketing strategy one is talking about since there are many types available. Therefore, instead of using an easier definition such as an internet marketing strategy or using other terms found on the internet, you can simply say that “digital marketing is a way of advertising using digital devices”.

Digital marketing is a large topic that can take time to cover and understand. Moreover, you can also choose to learn about a specific type of digital marketing that relates to the kind of work you do. Below is a list of 10 types of digital marketing strategies that are commonly used by online brands. Learning about these types of digital marketing will help you decide which digital marketing activity is best for your business.

1. Content Marketing

Content marketing has been around for decades and those who have invested both time and resources in this type of digital marketing have experienced great results. That is because, with content marketing, you have the privilege of creating brand awareness through storytelling. Moreover, content marketing also gives you an opportunity to build a relationship with your customers as long as you keep on providing valuable information.

2. Social Media Advertisement

Social media advertisement is considered to be an effective way of generating new traffic to online brands. That is because you can use this platform to promote any kind of business. It does not matter whether you are offering services or selling goods, you can generate more traffic for your business through social media advertisement. Furthermore, this platform makes it easy for you to increase awareness with the help of social media conversations.

You also need to be aware of the fact that, there are various social channels you can use for social media advertisements. If you are new to this type of marketing strategy, then you might want to start with at least two social networks so that it can be easy for you to manage.

3. SEO (Search Engine Optimization)

Search Engine Optimization is used to improve the ranking of websites on search engine results. That is why it is important that you invest in search engine optimization if you want your website to appear on top of the search engine’s results. To do this, you are required to use the right key phrases or keywords as wells links that direct users to a specific website. Search engine optimization can be a challenging task especially if you are not experienced in this type of work.

4. PPC (Pay-Per-Click Advertisement)

This type of digital marketing does not require much work but you will be required to pay for these particular services as a marketer. The marketer is required to pay a certain amount for each click that is made to direct the user to a specific website. Both social networks and search engines offer marketers an opportunity to marketing their brands with this type of digital marketing strategy.

For more insight, visit our blog for more related articles. Call us or contact Found Me Online today with any immediate questions that you have. Click here for article two.

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