Clear Examples Of Digital Marketing In Houston
Digital marketing encompasses actively marketing a business using various strategies on the Internet. It is currently the most important component of an effective marketing mix. As an increasing number of consumers research and even purchase products or services using the Internet, it’s only going to grow in importance. Without having an inherent focus on digital marketing, you risk falling behind your competition. In this article, we will be going over some clear examples of digital marketing that you should familiarize yourself with.
1. Search Engine Optimization (SEO)
This is one of the more well-known examples of digital marketing. It also happens to be one of the most important. With the number of consumers that use search engines to ask buying questions and to conduct research, getting your site ranking as high as possible for related keywords and key phrases can be a significant boon to your business. SEO is so powerful because a lot of consumers place significant stock in Google and other search engines’ ability to filter out the highest quality sources. Therefore, they rely on Google and other search engines to identify the most authoritative businesses and websites. Thus, the higher you are able to get ranking for respective buying keywords and phrases within your niche, the better you will do in terms of driving traffic to your site and even converting traffic into customers.
2. Pay Per Click Advertising (PPC)
This is another extremely important and effective form of digital marketing. Every business should be leveraging the power of PPC advertising in their marketing mix. PPC advertising is a model where businesses pay per click. Therefore, any time a prospective customer clicks on your advertisement, you pay a pre-negotiated amount. Therefore, it is essentially a way to buy traffic. However, what makes it so effective is where your advertisements are positioned at the top of the search engine results. They are integrated so seamlessly into the overall rankings that a lot of users will mistake it for pre-determined rankings. Along with this, you are bidding on chosen keywords and phrases within your niche. Therefore, you can purely focus your budget on bidding for buying keywords and phrases. This will allow you to get the highest conversions from your paid advertising which can decrease your customer acquisition costs.
3. Email Marketing
This is another essential component of an effective digital marketing mix. Email marketing is a strategy that every business should be engaging in. Email marketing is not only highly effective, but it is very cost-effective at the same time. With email marketing, you have the ability to build a relationship with your customers. Thus, it is a great way to build trust, brand loyalty, and more. It can even be a good way to get future product or service ideas from your dedicated following. Email marketing, when used properly, is easily one of the most effective forms of digital marketing that you can invest in. The cost to integrate email marketing into your marketing mix is extremely low. Because of this, it can be an effective strategy for both businesses small or large. When you build a list of interested buyers, you will have a lot of paths to profit off of the list in a variety of ways.
4. Video Marketing
Video marketing is marketing your product, service, brand, or business through video form. Video has become the most dominant form of content consumption. Just about everyone watches videos on a daily basis. Because of this, you want to focus on including it in your marketing mix. Videos are not only a good way to build authority within your industry, but they can help you develop brand loyalty and gain significant amounts of exposure. Videos are much easier to rank and it is a lot easier to sell a prospective customer using video than it is through written content.
Overall, there are so many different forms of digital marketing that you should look to integrate into your comprehensive marketing mix. By utilizing various forms of this type of marketing and by investing enough money and energy into developing it, you should be able to achieve a lot of success in today’s digital landscape.