Tips On Writing Houston SEO Friendly Content
Do you want to grow your business revenue without a commensurate increase in the marketing budget? If you do, you have come to the right place. The key is to publish content that is SEO friendly.
Search engines rank those websites higher that are properly SEO optimized for search engines and have a good backlink profile along with solid authority. You will get more shares, engagement, likes, and clicks in case your website is on the front page of search results. There is no use of expert articles on your website if nobody is able to find your website. Simply put, you need to consistently produce SEO friendly content if you want your website to thrive.
It’s not easy and there is a lot of foresight and thought that is needed to produce strong SEO friendly content. After learning the basics and including those strategies in the content production process, you’ll find that it gets good results without adding much to your existing workload. Combine this with other promotional activities such as email marketing (regularly sending newsletters to your contact list) and a well thought out marketing funnel, and you’re set.
There is a lot you can do to bring more clicks to your website but today’s topic is restricted to producing SEO optimized content.
But what really SEO friendliness means? Simply put, it is the type of content that search engines like which means they will rank it higher in the search results. There is a misconception among some marketers that SEO friendly content simply means content stuffed with targeted keywords but there is a lot more to it. It means writing content that makes it easy for search engines to understand, find and connect the content to that particular topic you are covering.
As you will find in this article, producing SEO friendly content is not just limited to stuffing targeted keywords in your videos, posts and other types of content. Here are helpful ways to make content SEO friendly:
1. Make Use Of Headlines & Sub Headlines
Proper use of headlines combined with sub-headlines is great for SEO. One of the biggest benefits is that your articles become skimmable which makes them easier for your readers to consume. People naturally like to share things they find easy to read.
Search engine robots work in a similar manner. When these robots are crawling through the website, they will take note of the headlines and sub-headlines and it will help the algorithms get a better understanding of your content. The algorithms will find it easier to determine the more important part of the content.
Use of sub-headlines along with headlines also helps in enhancing keyword saturation but it’s important for you to use it wisely and you shouldn’t try to game the system.
2. Internal Links
The number of backlinks is an important ranking factor for search engines. Good content naturally attracts a lot of backlinks from internal pages as well as external websites. Therefore, it is important for you to keep adding links to existing content from newer posts in order to drive more traffic by ranking the existing content higher. By consistently adding links to the already posted content on your website, search engine robots will be able to find the best articles on your website which means that people will also be able to find your best articles.
When you add links to other reputable and higher quality websites, it also adds to the validity of your website. Better links mean higher rankings for your web page in the search engine result pages. You should also use credible sources in the body of your posts as it helps in building trust with the readers.
3. Well Optimized Articles
In the earlier days, most of the articles published on websites were usually a few hundred words. It used to be a numbers game which essentially meant that you needed to publish more in order to get more traffic. Things have changed today as most articles are longer than 1500 words and the publishing frequency has also gone down.
This is due to the reason that Google has shown a preference for articles that are longer and of higher quality. Google’s aim is to provide the best possible answers to their user’s queries which often means ranking those posts higher that offer the most in-depth answer to the query.
300-word articles are not enough these days but it does not mean that you need to water down the content. Take a good look at the reports in Google Analytics and find out the posts with the highest engagement. Check the posts that have received the highest number of visits and the posts that have been read for the longest time. Also, find out the posts that have led to the highest conversions such as newsletter sign-ups.
Make use of this information to formalize a strategy as it works best for your particular niche.
4. Choosing Keywords Carefully
Some marketers prioritize writing without paying attention to SEO. On the other hand, some like to focus on the keywords that should be incorporated into the content.
You should begin your writing by identifying a good set of keywords that are relevant to the topic on which you are writing. For determining keywords, you can come up with them on your own or use keyword planning tools such as the one from Google or advanced SEO tools such as AHREFS or SERPSTAT. You also have the option of hiring the services of an SEO agency for keyword research.
If you haven’t started already, use this guide on how to do keyword research.
When you begin to write, make sure to use the identified keywords in the headlines, title, meta descriptions, main copy as well as ALT tags.
5. Image Optimization
It is important to add relevant images to your content to make it shareable and interesting. Websites with attractive and relevant photos are likely to make more sales as that’s what people like.
As far as image optimization is concerned, you should optimize the images by adding relevant keywords to the files and by writing ALT tags. Photo size should also be optimized as large photos slow down the load time which, in turn, hurts SEO.
Try to keep the image file size as small as possible but make sure that the images are high quality and look good. There are many image editors that allow you to do just that.
6. Focus On Sharable Content
Once you have written content-rich, SEO friendly and interesting articles that people want to read, you need to make it shareable. There are several solutions available in the market including websites such as AddThis and ShareThis that allow you to add social media buttons to the website which makes it easy for people to share content.
7. Keep Producing Higher Quality Content
It should be self-evident by now but not every marketer applies it. If you want people to read and engage with the content, you need to make sure it is entertaining and useful. Search engines like to rank websites with relevant and high-quality content. The quality of your content is much more important as compared to all the other factors mentioned in this list.
Once you have figured out a strategy on writing and formatting your content, make use of the following tools for simplifying and improving your writing process.