4 Phases Of SEO For Local Business In Houston
(Continuation)Here are a few calls to actions phrases that we usually use:
- Schedule an appointment
- Call Now
- Fill out the contact form
- Set up a free consult
We share a checklist with the clients to keep them updated about the progress of their websites.
Phase 3 – Off-Site Optimization, Citation Submission & Clean up
Phase 3 starts after we optimize a client’s website and the business’s social web pages. Next, we focus on off-site activities that leave a long-lasting impression on search engines. We ensure that the client’s business information, such as name, phone number, and address remains constant throughout the pertinent business directory sites and the web’s four main aggregators. Our team will thoroughly check major directors and aggregators for incorrect, missing, or duplicate citations and correct them wherever necessary.
This part is crucial as it lets the audience know the details of how to contact the business owner or its representatives.
Once we end phase 3, it gives us a platform to start working on building links so that we can prove that your website is trustworthy.
Isn’t it irritating when someone reminds you of your basic duties at work every single day? You know what to do, yet someone still goes through the list when you come to work. This may be irritating but it’s for your own good. Some business owners need these reminders. It involves creating relevant posts about the services and products offered by the business. Posting a 500+ word blog on the website may suffice. However, it’s important to post such blogs from time to time so that the search engines can re-crawl back to your website and target the keywords. They would accordingly show the posts whenever your audience searches with related terms.
Phase 4 – Ongoing & Advanced SEO: Link Building, Tracking, Updates
It is essential to build a solid foundation for a website so that it can create an authoritative position in search engines. We ensure that the keywords in your website are strategically placed and your business listings are consistent throughout the internet. These alone should improve your website’s ranking in search engines.
We maintain the momentum of this buildup by posting and promoting blogs and new posts on your website. Additionally, we monitor how the strategies work and fine-tune them every month.
Our SEO team believes that links from other websites are crucial for link-building as they increase your site’s overall outreach. We will spend time identifying the sites with high authority and how to include their links into your website without looking out of place. Sure, SEO is a time-consuming job, but it can provide the platform that can increase traffic to your website. Once you start posting new content, you can also increase the number of high-authority links on your website. This may tweak your site’s rank on Google, and you should see it rank among the top 3 names in the search list.
Not sure where to start? Don’t worry! Our SEO professionals can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented SEO plan. Get in touch with us today and we’ll get started! Visit our blog for more related articles! Missed article one? Click here!