8 Reasons Your Website Needs SEO
4. It Can Improve Your Ability To Target Traffic
Believe it or not, but SEO can actually help drive targeted traffic to your site as they are actively seeking what you are offering. Because of how commonplace it has become for consumers to search for what they are interested in to find more information about things prior to making a purchasing decision, you can probably see how big of an opportunity it presents. In fact, 62 percent of consumers end up looking towards search engines first and foremost when they are trying to find more information about a business, service, or product that they are interested in. Likewise, 41 percent of them use it when they are ready to make a purchasing decision.
5. It Can Increase Your Authority & Credibility
The Internet has changed the entire typical sales process from start to finish. This is primarily due to the fact that consumers have so much information and resources they can use to learn about different options prior to even speaking with a sales representative. With SEO, you are able to make your business a part of this consumer learning process. This is very true when you are able to combine your SEO efforts with an effective content marketing strategy focused on branding yourself as an authority within your industry of operation. By creating high-quality and valuable content, you will have the opportunity to boost consumer trust and increase your credibility within the marketplace during this critical research phase.
6. It Can Position You Ahead Of Your Competition
During the process of optimizing your website, you aren’t only looking to boost your rankings on the results. Instead, you are looking to boost your website ahead of your competition. After all, the first result on a given page is going to drive an average of 20.5 percent of the leads. Whereas, the second place in the search engine results only gets 13.32 percent. Likewise, the third-place gets 13.14 percent. Meaning, as you are able to get your website ranking higher and higher, you will be able to better position your website to drive the most clicks for relevant and targeted keywords within your niche. This can help you beat out your competition.
7. Improve The End User’s Experience
The ultimate goal Google has is to provide an excellent experience for its own users. Because of this, a lot of the updates they make to their algorithms ensure that their users are greeted with high-quality, well-optimized, and relevant content. Because of this, various technical factors including a site’s responsiveness and speed can play a critical role in search engine rankings.
8. It’s Measurable
Lastly, one of the most crucial benefits it has over a lot of the other marketing strategies is the ability to measure every aspect of your efforts. Unlike a lot of the traditional advertising and marketing strategies you can implement, you will be able to see direct numbers from your SEO efforts. This will give you the ability to see what’s working and what isn’t. You can use various tools like Google Analytics in order to monitor which keywords are performing the best, which keywords are converting the best, and more. Having all of this information ready and available to you at all times can make it a strategy with a significant return on investment potential.
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