Effective Houston SEO Strategies To Promote Your Business – pt 1
What is Search engine optimization? It is also known as SEO and it is the process of improving a site for organic search. SEO helps websites rank highly for search terms that are called keywords. Ranking highly for these keywords increases the traffic to the website because it improves the visibility of the website in the search engine.
In simple terms, SEO increases your customers because it allows you to connect with the people using the search engines to search for your product or service. It is easy to turn these people into customers.
To get new clients, business owners need to use the best marketing strategies to promote their business. They should include SEO in their marketing strategies. The following are the reasons why they should use SEO:
- SEO has a 12% higher conversation rate than outbound leads because SEO generates leads at an average of 15%.
- A recent survey shows 91% of businesses, which used inbound marketing with SEO, saw an ROI. However, 9% of the businesses failed to see an ROI. Meaning SEO will work for you because it works for 91% of businesses.
- Properly optimized blogs for search bring the most leads and traffic for many businesses. SEO increases organic traffic to your blog posts because they ensure the search engines find your blog posts.
SEO, without a doubt, is one of the best ways for connecting with your targeted consumers and sharing your offer. However, it is not easy or straightforward to implement an effective SEO strategy due to the recent updates of the SEO ranking algorithm of Google. If you want to take the risk and tackle search engine optimization on your own, here are the tips to follow:
Do Customer Research
It is important to know what you are optimizing for before optimizing your website. People use certain terms, which are known as keywords, to search for your offer. There are so many ways of finding keywords. As a beginner, use Google Keyword Planner. It is easy to use and free to use it. To find keywords, enter the URL of your competitor’s site into the landing page box.
Use Keywords On Your Website
Once you finish finding the keywords, which people use when searching for products and services similar to yours, you can now use these keywords on your website. If you have been doing SEO for some time, you may have read that you should use the exact keyword several times on each page.
This was one of the best methods in the past. However, Google now can understand the theme of your web page. Therefore, to establish a clear page topic, use your primary keyword and other related terms on your web page.
Review & Improve On-Page SEO Factors
Content is an important part of a website. However, it is not the only on-page factor that affects how the website performs in the search engines. It is important to make your website easy to navigate when designing one or when hiring a web designer to design it for you. Also, it is important to have a clear hierarchy and maintain a proper silo structure if you have multiple topics on your website.
Call us or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles! Just click here for article two.