10 Reasons To Invest In Video Marketing Campaign
Video marketing uses visuals to promote products and services among target audiences. Video marketing gives potential customers a visual overview of your company and allows them to interact with you before they make a purchase. These are just a few reasons to include video marketing into your content marketing strategy.
1. Search Engine Optimization
Videos will make up 80% of all internet traffic by 2021. It is considered high-quality content by search engines, so different visuals can be used on your website to improve your SEO. It must be properly optimized using the right keywords and a strong meta description.
2. Increase Conversions & Sales
Visuals are the most attractive to people. Visuals transmit most of the information to the brain. Video marketing is a great way of increasing sales and engagement. Video marketing can increase landing page conversions up to 80%.
3. Builds Trust
Video marketing is built on trust and building healthy relationships with potential consumers. Trust is the cornerstone of all sales and conversions. It is important that the user receives useful and interesting information.
4. High Rate Of Social Shares
Social media users love sharing engaging and informative posts. You get free advertising when a user shares your video. To make sharing easy, it is important to add all social share buttons to your videos. This is how you can make your content viral on social media.
5. High Retention Value
It is difficult to get people’s attention online, as it is so crowded with billions of users. Research shows that people retain more information from what they see than what they read. Video doesn’t just communicate visuals; it also increases brand awareness and enhances brand visibility over time.
6. Take A Leap Of Faith & Get Ahead Of The Competition
Many businesses still don’t use video marketing. Many people believe that video marketing is too expensive. Video marketing’s results clearly outweigh its cost when compared to the potential consumer’s reach and conversion rates as well as the engagement of a video.
7. Grab The Attention Of Google’s Web Crawlers
YouTube videos are ranked high on Google. YouTube videos are a great way of increasing your target audience. High quality videos with optimized SEO titles, descriptions and keywords will grab the user’s attention by appearing on the first page of Google.
8. Engages Lazy Buyers
Great videos are the best tools for learning. It’s also easy to remember and consume. The user of today doesn’t have the time or patience to read product descriptions. They prefer to visualize products and services. They are actually looking for video content that clearly explains everything.
9. Conversion Rates Increased
Businesses are increasingly turning to video marketing for better conversion rates. Attractive videos can convert visitors to regular customers. According to a survey, 70% of marketers believe that video conversion rates are superior to other content.
10. Recall Brand
According to a survey, more than 80% of clients said they can recall a video that was viewed within the last 12 months. Video marketing has one of the greatest benefits: brand awareness. Your brand is remembered by visitors who recall your video content.