4 Reasons Why Your Nofollow Links Are Valuable
Do you want to improve your ranking on search engine results pages? Start increasing the number of links on your website already. Links establish your website across the internet as an authoritative website. The links qualify your popularity and trustworthiness, which in turn influence how high you rank on the various majority of search engines, especially on Google – the market leader.
Every link you receive from other websites moves you closer to ranking top of SERPs. However, you might get “no-follow” links. Links that have a no-follow value attached to their real attribute do not contribute to your PageRank calculations. The no-follow value tells search engines not to follow the particular link.
On the other hand, a do-follow link contributes to your page rankings. At first glance, their differences give the impression that the no-follow links are less worthy. However, they are not poison pills, and you shouldn’t dismiss no-follow links in haste. While it will not push your website right to the top of the first page of targeted and relevant SERPs, it is still helpful to your website.
Dofollow Vs. Nofollow: What Is The Difference?
For a better understanding of the no-follow links and their value, we will explore why Google developed the attribute in the first place. In the earlier years of the blog bloom, spammer discovered blog comments and their utility. Consequently, they started filling blog comments sections with poorly-disguised ads that linked to spammy websites with poor quality.
To combat this menace, engineers at Blogger and Google developed the rel=” no-follow” attribute, which instructs search engines not to follow such links. This development prevented spammer advertisers from diluting the trustworthiness and reliability of the host sites.
With the blogging sphere growing exponentially, search engines faced the risk of certain websites getting too many backlinks from the comments. As such, search engines suggested that webmasters use no-follow links to such websites’ comments section as well.
To know whether a link is do-follow or no-follow, right-click on the link and select “inspect element.” Then check to see whether the <a> tag has rel=” no-follow.” Additionally, you can check the page source to see whether there is a “no-follow” attribute in the <head> tag. This attribute makes all backlinks no-follow by default.
You could also use SEO tools that break down and analyze the “do-follow” and “no-follow” links.
Top 4 Surprising Reasons Why Nofollow Links Are Valuable
1. You Get Quality Traffic From Both Dofollow Or Nofollow Links
You can benefit a great deal from the no-follow links beyond the SEO. For instance, there is a massive benefit of direct traffic to your website. Given that link building is designed and meant to increase the visibility and traffic for your website, and increase audience engagement and convert the traffic to paying customers, the no-follow links are beneficial. As long as you get traffic, it does not matter what a rel attribute is attached to the links as long you receive traffic via the links.