Nofollow Links In Houston: Are Still Useful? Pt 2
4 Reasons Why Your Nofollow Links Are Valuable
(Continuation)Moreover, you should note that links lead to getting more links, which inadvertently boosts your rankings. A no-follow link can lead to a do-follow link from other websites, especially when the original link comes from a high-traffic site. There is also the benefit of increasing engagement, which increases profitability.
With increase traffic and engagement as the main goals of SEO, having is no-follow links comes in handy.
2. The Link Juice Will Flow
Do not assume that no-follow links do not offer some link juice to your site and that such links are useless as far as strengthening your website goes. “Link juice” refers to the value a webpage gets from the linking webpage. Getting a lot of links from authoritative sites means you get a lot of link juice.
Theoretically, a no-follow link has its link juice tap turned off, and you receive no juice from the linking site. After all, search engines view the rel attribute and do not follow the links.
In reality, however, search engines operate on a complex algorithm. SEO experts postulate that the overall placement and frequency of the no-follow links are considered into the general page ranking calculations, especially when the host site is an authoritative website.
3. Google’s Watching, Act Natural
Leading search engines, especially Google, penalize websites that are blatant in trying to game the system. Accruing a lot of do-follow links is one such tactic. Mixing the do-follow with some no-follow will give your website a natural backlink profile, giving the impression is not link earning just for SEO.
As such, using no-follow value can assure Google that you are not trying to game the system, and you deserve a penalty for your PageRank score.
4. Authority Always Wins
Popular metrics such as Alexa Rank, Page and Domain Authority, and others that try to establish your website’s potential do not directly influence Google’s (other search engine’s) PageRank.
However, advertisers, listing services, or directories check such metrics before deciding whether to do business with you. They include the Nofollow links in their consideration of the number of backlinks your website has amassed.
Accruing a lot of no-follow links does play a part in improving your website’s authority and metrics. It puts you in good standing to get more business and traffic.
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