5 Reasons To Invest In Social Media Marketing
It has become widely known that social media can have a tremendously positive effect on any business. Here are some of the best reasons to leverage social media to ensure business growth.
1. A Great Return On Investment
What business owner could ignore an opportunity to make their lives more rewarding – and delivers an excellent return on investment? Social media ticks those boxes. In fact, it needn’t place your business under any sort of financial strain at all. It’s free, from the moment you establish your social media account to the time that you make your first post there simply is no cost – that is true for all the top social media sites. Of course, you can choose to place paid advertising to promote your business brand or your products and services.
2. It’s Extremely Engaging
It’s difficult to think of a more effective way to communicate with your current and potential customers. It provides a business with an opportunity to showcase their brand and just how they differentiate themselves from the competition. It creates what marketers call ‘talk value’. In other words, those who visit your social media channels share the information you post with others, including your services and products before you know it your messages have gone viral.
3. It Raises Brand Awareness
Research has shown that customers trust brands that have a social media presence. In fact they trust those brands around 90% more than those that are not active on social media. That is the power of social media – and why businesses are leveraging their reach and power to promote services and products.
4. It Supercharges Website Traffic
It may take some time – but social media drives traffic to your company website. It takes work, focus and analysis but when you get it right you may see a spike of up to 90% in the number of visitors your site receives.
5. Lead Generation
Social Media leverages vanity to make visitors look good. They want to share how unique they are. Try a quiz that encourages social sharing, then post the results on your Facebook page or on your Twitter feed. Then watch the sharing begin and your messages reach a multitude of potential and current customers.