Prioritizing Houston SEO Tasks By Impact – P1
How do you tell if the content changes and search engine optimization changes you are making will benefit your website? Contributor Casie Gillette expounds on ways you can prioritize your resources so that they positively impact your bottom line and promote your business objectives.
“What is it that we need to do to optimize our site properly?”
This is one question every SEO specialist will ask at some point but is one that does not have a straightforward answer. Think about it, have you ever heard of or seen a site that only needs one thing?
That is the problem with search engine optimization. It is comprised of so many different aspects that when faced with the ‘what should we do’ question, we often find ourselves offering too many recommendations. Sadly, most teams are not armed with the knowledge or resources needed to handle them. So, instead of getting things done, we end up completing little to almost nothing at all.
“How can we be sure that our team is making the changes needed to help drive success?”
Over the years working as a digital marketing expert, this has been one challenge that I have faced so many times, and thankfully, I have learned several ways to handle it. Let us have a look.
Prioritize by Impact
A day only has so much time, and that means not everything can be done within a single day. So, if you can only get two things on your to-do list, then make sure that you choose the things that will have the biggest impact on your site as a whole.
Let us look at a technical search engine optimization audit, for instance. In technical audits, we might recommend redirect updates, image compressions, heading tags, canonicalization and mirage of things. A development team, already weighed down by regular, day-to-day tasks won’t be able to get everything done all at once.
To ensure that we get at least one thing done, you have to look at the things that are really holding back your site. Title tags might not look like high-priority, but if your website does have them, this change alone could lead to some considerable improvements.
When recommending things to do, prioritize and help your teams understand where they need to start and what things can wait. Not everything is a priority.
Prioritize by Resources
The same will apply to resources.
Last year, we made a recommendation to Client A that they needed to transition their website from HTTP to HTTPs. And while they accepted the idea, and we were obviously excited about it, we realized that they did not have anyone to help manage the process of them.
Moving a website to HTTPs is not a small feat. It can be complicated and could result in tons of errors, and, as I have seen severally now, it could result in a significant loss of organic loss – thanks to Google. We could not take any risks. We held our recommendation for almost one whole year until they had sourced and placed the right people to ensure a smooth, error-free transition. As a result, everything got switched over properly, and the website is seeing a significant increase in traffic.
Let us look at another great example. Client B wanted help writing content but did not have anyone to edit, manage or approve the process, which resulted in a backlog of tons of unpublished blog posts. Who will an unpublished blog post help? Absolutely nobody.