SEO For Commercial Banks
Our community banks and credit union SEO services are pegged on 3 main pillars: the general SEO that ensures your website is compliant with all the SEO standards; Search appearance whereby we optimize the conversion rate from your appearance on search results; Local SEO to ensure you appear in related local search results.
What Makes SEO for Community Banks And Credit Unions Important?
Improved Brand Credibility
People have grown to trust Google search results. When you appear among the top link on Google, you improve your brand credibility.
High ROI From Your Marketing Budget
Traffic from Google natural search results is more valuable than ad traffic as it shows intent. Your organic traffic is far easier to convert into legitimate leads than traffic from other sources.
Your Competitors Are Also Investing In SEO
Business of all spheres including credit unions and banks are engaging in SEO owing to its numerous benefits. As such, if your competitors are doing it, they will naturally rank higher than you on Google, even when you have superior products and better services. If you want to compete with your competitors on a level playing ground, you should commit to SEO as soon as possible.
SEO Increases Your Web Traffic
SEO will help bolster your business efforts. While it will not give you immediate results like ads do, it still has quick results. When your SEO efforts start to pay off, you can rest assured of a steady increase in traffic.
Access To Data
The reports generated from SEO through the Google Search Console and Analytics will give you incredible insights into the actual terms that people use to get to your credit union or bank website. You can use this information to analyze your customers’ intentions and behavior and ultimately improve your services and products.
What Makes Local SEO For Community Bank And Credit Union So Important?
More and more customers are turning to the internet via mobile devices and desktop computers to find and or locate local businesses. This includes credit unions and community banks.
For local searches, Google prioritizes local businesses and places them above organic results, which for the most part is populated by big players.
Things You Should Know:
- Well over half of the consumers who conduct local searches on their smartphones will visit the store within a day.
- About 20% of all local mobile searches lead to a sale within one day
- Over half of American adults use tablets and smartphones to conduct local searches of both products and services.
What Makes Search Appearance Important For Credit Unions And Community Banks?
Using search appearance-based content (i.e. structured data) improves your websites rank, the appearance of your credit union or bank website appearance in search results, and it increases the number of people who click on your website on search engines results pages.
What Should Your Credit Union Or Community Bank Expect From SEO?
- Increased targeted and relevant website traffic.
- Increased potential customers/leads.
- Increased foot traffic.
- Increased sales.
How We Do SEO For Community Banks And Credit Unions?
In the world of SEO, there is never a one solution fits all for all business. Every SEO project involves a customized project that must meet your unique needs. Generally, we use the following steps to develop a customized SEO plan.
We begin every SEO project with an in-depth analysis of your business, your past SEO efforts (if any), your goals, and your competitor’s behavior.
We conduct an in-depth analysis of your website to gain a better understanding of its performance.
We conduct intricate keyword research to identify the popular words and key phrases people use to determine the words people use to find your business.
Using the information we have accrued from previous steps, we start to optimize your content and optimize your website’s code.
We add and/or improve your business’ listings on all the popular directories and search engines.
Monitoring & Reporting
We continuously monitor your website and make tweaks to get the most out of your website on a continuous basis.
Some of the other financial verticals we provide these services to are: