Search Engine Optimization For Credit Unions & Banks
Our SEO services for credit unions and banks are organized in three different pillars: General SEO, Local SEO and Search Appearance. General SEO is the practice to ensure your website is compliant with today’s SEO standards. Local SEO ensures that your credit union or bank appears in local search results. Search appearance ensures that your credit union or bank appears the way that it should in the search results.
Why Is Search Engine Optimization Important For Banks & Credit Unions
People trust Google. When your bank or credit union appears in the top search results for Google, it provides credibility to your company.
Improved Return On Your Investment Compared To Ads
A visit to your credit union or bank website from Google is more valuable than a visit coming from an ad because it shows intent. Organic traffic visits more likely to convert into leads.
Your Competitors Are Using SEO Already
Everyone can benefit from using SEO. In fact, many of your competitors are already using SEO which helps them rank higher. Even if you offer better services and products, a company that has a search engine optimization website will garner the most customers. If you want to remain competitive, you must begin doing SEO for your credit union or bank as soon as possible.
Improved & Increased Traffic To Your Site
SEO will provide you with results that will help to maximize your business efforts. Once SEO has begun, traffic will increase at a steady rate.
Access To Data
We will provide you with real insights to the search terms that customers you want to reach are using. These reports in the Search Console and Analytics will help you analyze your customers’ behaviors and can help you improve your services and products.
Why Is Local SEO Important For Credit Unions & Banks?
Customers are using computers and mobile devices to search the internet for local businesses like your credit union or bank.
Google provides local businesses with an advantage of using local searches. Local searches provide you with organic results that help potential customers find your website.
You should be aware that:
- Half of those customers who do a local search of a company from their smartphone visit the location within one day.
- Approximately 20 percent of local mobile searches result in a sale within one day.
- More than half of all adult Americans use their smartphone or tablet to search for information on local products and services.
Why Is Search Appearance Important For Banks & Credit Unions?
Structured data (search appearance) improves the ranking of your website. The appearance of your credit union or bank in a search result influences how people react to the information and whether they will click on your website in the search results.
What Should You Expect From SEO For Your Credit Union Or Bank
- Targeted, relevant website traffic
- More leads and potential clients
- More foot traffic
- More sales
How We Handle Search Engine Optimization For Credit Unions & Banks
There is not one type of solution for everyone. We customize your SEO based on your unique needs.
We begin by taking a look at your past campaigns, look at your competitor’s behaviors and websites and discuss your goals and business.
We analyze your website’s performance on all search engines.
We identify the words and phrases that people use to search for your services.
We use the aforementioned information and begin developing content and code optimization.
We will add and/or improve your listings using the major search engines and directories.
Monitoring & Reporting
We continually monitor and make changes to your website to ensure the best results.
Some of the other financial verticals we provide these services to are: