SEO Tips & Strategies For Financial Advisors
Financial advisors can benefit from making themselves as easy as possible to find online.
The majority of people begin their search online when they are looking for financial guidance. Unfortunately, only about a quarter of those people click through to the second page of results in the search engines. If your company doesn’t show up on the first page, it is extremely unlikely to get discovered. Through the use of search engine optimization (SEO), you can make it easier for people to find your business by helping your site climb higher in the search results.
The goal here isn’t necessarily to get more traffic to your site. Instead, it is to connect with highly targeted visitors who are searching for the specific services that you provide. Once you make those connections, you need to show them that you are a company they can trust. When done correctly, SEO can not only help you reach a larger audience but it can also help your business seem more trustworthy. As a result, people are far more likely to use your services.
Creating a customized SEO strategy for your business that allows you to get the results that you want usually requires the help of a professional. By working with an SEO company that specializes in the financial sector, you can dramatically improve your chances of success. As you work to achieve a higher ranking, you can follow the advice below to create a trustworthy image that gives people confidence in your company.
Five Ways Financial Advisors Can Use SEO To Build Trust
Select highly-focused keywords.
Avoid optimizing your site for broad search phrases like “wealth management companies”. These terms are extremely competitive, making it unlikely that you will rank. Instead, look for targeted keywords that apply specifically to your business. For example, you could include the name of your city or town in the search phrase when optimizing your site. This makes connecting with local clients a lot easier. People are also more likely to view your company favorably when they know that it is a local business.
Go above and beyond when creating content.
Adding excellent content to your blog on a regular basis makes it easier to showcase your knowledge to potential clients. Keeping your content fresh can also help your site perform better in the search engines. Use clear, concise writing that is informative and engaging. If you don’t want to handle the writing on your own or don’t feel like your writing skills are up to par, the SEO company that you hire can usually take care of it for you. In most cases, they will also research suitable keywords to make sure that you are connecting with the specific group of people you are targeting.
Focus on getting Internet-based reviews.
Nearly 90% of people view online reviews favorably, trusting them as much as they would trust suggestions from friends or family members. To encourage people to leave reviews, establish pages for your company on websites like Yelp or Google My Business. Don’t be afraid to ask customers who are happy with your services to leave you a review.
Make your site easy to use on mobile devices.
Most online searches are now made using mobile devices like smartphones. As a result, search engines list mobile-friendly content higher in the results. When your site is easy to use, it also shows visitors that you care about their overall experience and that you are willing to do whatever it takes to meet their needs. When choosing an SEO service, look for a company that specializes in designing responsive sites.
Work on getting high-quality incoming links from other sites.
Links like these help improve your reputation, both with potential clients and with the search engines. There are a number of strategies that you can use to get high-quality backlinks. For instance, you could list your site in local directories or you could have other businesses in your community link to your company. You may also want to look into guest blogging. With this option, you write high-quality content that is then published on another site. A link to your site is included in the bio section of the article. As you get more and more incoming links from trusted resources, the authority of your site will naturally improve, helping it to climb higher in the search results. This is another area where a good SEO company can help. With their knowledge and expertise, finding the right sites to work with is a lot easier and more effective.
Some of the other financial verticals we provide these services to are: