4 Top Reasons To Use A Houston SEO To Grow Your Business Part I
Search engine optimization or SEO for short is often misunderstood. Throughout the last decade, SEO has been given a lot of unfair characterizations and this has to lead to many business owners and website owners to devalue it as a form of marketing. Although SEO has gained traction throughout the last few years, many people still wonder why it’s so important for companies.
SEO can generate highly targeted leads for virtually any type of business, and it can bring in more customers for companies. Not only that, but there are also studies out there that show SEO offers better return-on-investment than other forms of marketing and advertising, such as print ads and TV ads. SEO isn’t a magic bullet, but it does help with web traffic, branding, insight into behaviors of customers, and much more. With that said, read on to learn more about why SEO is important for businesses.
1. Visibility & Branding
When people go online to search for products and services, you want what you’re offering or your business’s website to appear high up in the search engine’s results pages. There are many benefits of appearing high up in the SERPs for terms that are relevant to your business. For example, most people will go to a website and check out multiple pages instead of the page that they clicked through via the results.
Also, a lot of people will search through the results multiple times. They’ll check out a few websites before going back to the search engine and then typing in different search terms. Many people do this over and over again.
What this means for your company is if your website keeps showing up in the results for various search terms, then people will end up remembering you. Not only that, but there’s a good chance that eventually they’ll click on your website because they keep seeing you appear in the search results. In turn, this will build up trust with them. This brings us to another benefit of SEO.
People who use Google and other search engines often make mental notes of what the search results are displaying. They don’t often do it on purpose, but many people subconsciously do it. In most people’s eyes, the higher a website ranks, the more relevant that site is for the search terms they entered into the search bar.
Think about what it was like when the Yellow Pages were at the height of their popularity. If you were looking for an electrician, would you have called the guy on the last page or someone on the very first page? Many people do this with Google, Yahoo, Bing, and other search engines. The bottom line is the higher your rank, the more credible you are in people’s eyes.