Bank & Credit Union SEO: Specialized Optimization Services
Search engine optimization (SEO) is a crucial part of any business in today’s online world. That being said, every niche is very different and the type of SEO strategies that work for marketers, lawyers, or affiliates aren’t going to be the same as what works for businesses in the financial sector like local community-based banks or credit unions. We are proud to offer a 3-pronged SEO approach that has been proven again and again to work.
Our three-pronged process includes:
- General SEO standards (white hat)
- Local SEO optimization
- Search Appearance (proper SEO & customer friendly optimization)
Why Banks & Credit Unions Need SEO
There are several reasons that these businesses need quality SEO. One of the major ones is to improve the overall credibility of their brand. Customers expect to find your website online. In this industry they expect that website to be high quality, to offer good interaction, and to look trustworthy. This is just a given in today’s world. If they can’t find your website, questions will abound.
SEO also brings the highest ROI when successful, far more than paid ads. People who find your website via a Google search have a specific intent. They are looking for specific services, looking to take specific actions, and when you take that intent that means the chance of going from visitor to lead or lead to a customer is all the higher.
Your competitors know this, and they are absolutely investing in SEO to end up on the top of those precious search engine rankings. Competitions who rank higher in the search engine results are going to find more hot leads, get more new customers who then buy more products and open more accounts. Refusing to engage in SEO means refusing to compete from the nearly 80% of people who go online to do research before making a buying decision.
Good SEO services lead to unquestionable increases in traffic and attention. These effects can be long-term, leading to more business months or even many years after the main work has been done and paid for. Add in the added benefit of having a wealth of data at your fingertips thanks to free tools like Google Search Console and Analytics and this can be used to create incredibly effective marketing and advertising campaigns in the future.
The Importance of Localized SEO Efforts
Google wants to deliver high-quality local results that are relevant to customers searching for a quick local solution. A good local SEO program will help a bank or credit union rank higher for people searching for your financial offerings and services right in your local area.
Other facts worth noting:
- Over half of all customers making a local smartphone search will visit a related business within 24 hours
- 1 in 5 local mobile searches leads to a sale within 24 hours
- More than 50% of Americans use mobile devices for immediate sales or services
Setting Proper Expectations
SEO takes time. The far majority of the time the first unquestionable results really start showing at 6 months of effort and the major positive booms start happening in the 6-12 month mark and continue to build from there. However proper patience and investment really pay off.
Long-term benefits include:
- Big boosts in the number of online visitors
- More visitors, more leads, more customers
- More direct foot traffic
- More commerce
- Much broader name recognition
- A much broader sense of trust
Customized Plan for You
Never accept a cookie cutter SEO solution. Our plans are customized around your specific general, local, and brand needs to give you the best possible results. This not only includes traffic and your appearance in Google search results but it also refers to results from getting customers who add to your bottom line.
From an SEO audit to see where you are to analyzing your business and competitors, to keyword research and full-blown SEO efforts, we give you a fully comprehensive plan to get the most out of your efforts.
Call us today for more information!
Some of the other financial verticals we provide these services to are: