What Is PPC & How Useful It Is?
Are you are an internet marketing novice looking to expand your marketing knowledge? Are you a small business owner thinking of using digital marketing to improve your online presence? Or are you simply looking to venture into new forms and areas of marketing to improve your performance? Then you should learn everything there is to know about PPC, as it can improve your site’s performance when used correctly.
This guide will delve into PPC and help you attain the knowledge you need to get started.
What Is PPC?
In simple terms, pay-per-click, better known as PPC, is one of the many online marketing models. As a model of marketing, PPC was popularized by and is closely associated with Google. However, other companies such as Bing, Facebook, and other online marketing giants also use PPC models. With PPC, advertisers pay a fee every time a certain specific action is taken. In most cases, the action in question is clicking, hence the term pay-per-click.
PPC & Relevance?
While many factors influence the performance of PPC ads, relevance has to be one of the most crucial. The target audience you are hoping will click your ads is searching for specific information, products, and/or services. With this in mind, advertisers can bid to place ads via sponsored links on search engines such as Google and other platforms.
Crucially, advertisers can place their ads at the precise moment that someone searches for a specific term. For instance, when someone searches for “mountain bike,” advertisers can place bids to have their ads placed atop search engine results, resulting from searches relevant to mount bikes.
Basic Objectives Of PPC
Pay-per-click has 3 primary objectives:
- Generate leads
- Increase sales
- Promote brand awareness
When users click your ads, you have to pay search engines a fee. The ads work to your advantage when you bid for hyper-relevant terms, and the fees are worth it. When done right, your site’s visitors are worth more than your ad spend. For instance, if the ads you are running cost $4 per click, but your site’s visitors purchase a product and/or service worth $400, the cost per click becomes trivial compared to your profits.
Why Should You Choose PPC?
There are plenty of reasons large businesses and small businesses should use PPC. Once you have an intricate understanding of how to build effective PPC ads and how they work, you should focus on understanding the benefits of PPC and work to maximize your advantages.
What Are The Differences Between PPC and SEM?
Many marketers use these terms interchangeably without knowing that they mean two entirely different marketing methods.
Search Engine Marketing (SEM) should be used as an umbrella term to encompass PPC and Search Engine Optimization (organic search). SEM references any marketing effort designed to improve the ease of finding a website through search engines.
PPC, on the other hand, entails online advertising that platforms such as search engines such as Google, social media platforms such as Facebook and Instagram, and video platforms such as YouTube use to display paid ads.
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