SEM & SEO In Houston: Are They The Same? Pt 2

Understanding The Difference Between Houston SEM & SEO

Part 2

What Is Search Engine Marketing(SEM)?

Wikipedia defines SEM as the process of promoting websites in order to increase visibility in SERPs (search engine result pages.) This is achieved through advertising and optimization. Moreover, you also need to understand that SEO tactics are also included in search engine marketing.

Search engine marketing is also considered to be a marketing aid that relies on paid tactics to get the best results in terms of gaining visibility. Some of the activities that are conducted while working on SEM strategies are optimizing ads and setting them up.

This type of marketing strategy is also known as pay-per-click(PPC)or paid search.

The most effective and commonly used strategy for paid search is the Google ads (formerly known as Google AdWords) with the help of this tactic, websites can create campaigns to get the best search phrases and services.

What Components Are Included In SEM?

Besides search engine optimization, search engine marketing also includes other components which are advertisements and pay-per-click listings. However, in most cases, search engine marketing usually includes PPC campaigns, but when you use paid search of SEO, then these fall under the efforts of SEM.

SEM & SEO: What Is There Main Difference?

The only main difference between search engine marketing and search engine optimization is the search engine marketing component. As mentioned earlier, SEM relies on pained search components such as pay per click and social media marketing (SMM)

Therefore, it is important that you do not get confused and use the terms interchangeably since they do not work the same way.

SEO Vs SEO Similarities

• Both search engine optimization and search engine marketing play the role of increasing websites visibility on search engine results pages. That means you can rely on any of these strategies to improve your brand’s visibility. The main aim is to make sure that the phrase used on search queries relates to the brand’s business, the industry as well as offerings.
• Both SEM and SEO are used to generate more traffic for websites. The main aim of doing this is to increase visibility on search engine results pages. Besides, generative traffic, the strategies are also expected to drive this traffic to the website’s homepage. Furthermore, each tactic uses special tactics to increase (CTR) click-through rates.
• Another similarity that these two components have is that both of them require you to know your audience. This is the only way you can be sure to succeed when using these marketing strategies. Therefore, make sure that you know your audience and understand where they are and how they act. You also need to be aware of what they need and what they are looking for.
• Both search engine optimization and search engine marketing rely on keyword research to find popular phrases that can be used as keywords. Furthermore, both strategies require you to perform keyword research before proceeding on to other marketing tactics used in these marketing strategies. The research of keywords is done to determine keyword popularity so that it can be easy to choose the best phrase.

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