What Does An SEO Company Do For Clients In Houston Pt 2
The Core Of Houston SEO Services Defined
To make sure that you’re getting good value out of your SEO company, you must have a working understanding of what they should be doing for you. Here’s an overview of some of the key services you should expect your team to be working on:
Evaluation & Site Analysis
Every SEO effort should start with an assessment of where your website stands initially. Your SEO experts will familiarize themselves with your site’s structure and start looking at its content to see where and how it currently uses search keywords. This step is essential for understanding both weaknesses that should be corrected and strengths that can be capitalized on.
SEO Strategy Development
An analysis of your current online presence needs to go hand-in-hand with a clear understanding of your target market. Your SEO team needs to understand not just how your site works, but how potential customers in your industry are searching for the kind of products/services you provide.
By combining a clear understanding of your business with an understanding of the online environment your customers operate in, your SEO company can start planning out an overall strategy for your optimization efforts. This process includes identifying the most effective search terms and keywords that your website should feature. The strategy phase can also include planning out specific steps that need to be taken to improve your search engine performance.
The Optimization Overhaul
Once your SEO team has built an optimization strategy that serves your business’s goals and meets with your approval, the biggest step in executing it is adjusting your website to match it. This can involve anything from minor tweaks that improve ease of navigation to major code overhauls to create a more mobile-friendly site. A key part of the optimization overhaul is also creating guidelines for future content creation to ensure that your site continues to perform well in the future.
Ongoing SEO Service
Realistically, optimization is not a “one and done” service. Search engines are continually refining their algorithms and standards, changing the way they rank sites and potentially undoing optimization steps you took in the past. This is why it’s a good idea to talk to your SEO company about continuous SEO services. Your site’s search engine performance can be monitored and corrective action can be taken if it becomes necessary. You may also need ongoing assistance with content creation — a vital part of many (but not all) SEO strategies.
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