12 Key Benefits Of SEO To Your Business
Most businesses understand the value of online presence, including SEO, but many are unsure whether this process is worth their time, considering they have a lot on their plate. Search engine optimization is the process of increasing the amount of organic traffic on a website by improving its ranking in search engines. SEO is most often used to improve rankings for Google searches. However, many businesses choose to focus solely on Google’s “first-page” SERPs (search engine results pages) and neglect other potential traffic sources.
SEO is a crucial part of every business, and in most cases, having a top spot in Google’s SERPs is necessary to sustain a substantial revenue stream. A huge chunk of companies can benefit from this. There are several reasons why your site must have efficient SEO, many of them pertaining to customer behavior and how they use search engines to find products or services.
However, there are some situations where SEO may not be needed, such as:
- If you don’t want other people to find your business
- If you’re looking for quick results, instant sales, and/or leads
1. Traffic Increase
Having a strong SEO strategy increases the number of visitors to your website. More traffic means more opportunities for conversions and sales. The first Google search result receives a 28.5% CTR. As you move down to the 10th result, the click-through rate goes down to 2.5% and 0.5% for the 100th result, suggesting that most people don’t look past the first search page of Google.
Short and long-tail keywords are also helpful, as they help to drive visitors who are looking for something specific. Optimizing your website for certain keywords enables you to stay relevant in the eyes of search engines and allows Google to understand what your business is about. Use this information to fine-tune your website so that it best represents its services or products.
2. Increased Visibility
SEO provides businesses with increased visibility to potential customers. Different SEO strategies can be used for increased website visibility, including:
- Metadata optimization
- Targeting long-tail keywords
- Creating content for both users and search engines
- Compiling backlinks from other websites
- Technical SEO
- Optimizing your site for local searches
- Enhancing social profiles (such as Facebook, Twitter, etc.)
- Using press releases to generate links and gain exposure
3. Builds Credibility & Trust
SEO is only one part of the larger picture. SEO signals that your company is reputable for online visitors, which can indirectly boost conversions and sales. Search results appearing on page 1 means that you have caught the attention of the search engines, which indicates to users that your site is credible. You want to be on the top page for your industry-related keywords.
4. Strengthens Your Brand
SEO allows you to take control of your brand’s online presence. By using SEO-optimized content, businesses can build their brands and gain trust among customers. Customers are much more likely to buy from an online store that is marketed well in the eyes of Google than one that doesn’t appear anywhere on search engine results pages.
5. High-Quality Traffic
When a website is optimized for several keywords, it can attract organic traffic from Google searches. This type of traffic is beneficial because the majority of online search users are looking to purchase products or services in some way, shape, or form. You want these people to find your business and hopefully convert it into leads or sales. With the right SEO tactics, you can increase your traffic and conversion rate, thus helping your business.