Top 10 Benefits Of SEO In Houston
Here are the top 10 benefits of search engine optimization for your business:
1. You Can Generate More Quality Leads
SEO helps produce more leads than any other marketing strategy according to 57% of B2B marketers as well as B2C marketers. You can expect a 14.6% closure rate with SEO leads compared to only 1.7% with outbound leads. These figures show the importance of search engine optimization for your business.
2. You Don’t Have To Pay To Rank Organically
With search engine optimization, you don’t have to pay to rank on the first page of Google and the other search engines. This is one of the most important advantages of SEO. In fact, the search engine algorithms determine where your website ranks in its SERPs based on how SEO-friendly your website is. All you need to do is to create websites that are both SEO and user-friendly to rank higher in the search results pages. You save money in the process because you don’t have to pay search engines to rank at the top of search results.
3. People Trust Organic Results
More than 67% of visitors prefer to click on organic results when searching for information or products on the internet even though Pay Per Click advertisements appear above organic search results. In fact, people trust search engine algorithms more than paid advertisements since they know advertisers are paying for top slots. Instead, they choose to rely on search engines to give them what they want.
4. You Can Stay Ahead Of The Competition
Imagine two businesses in the same niche that offers similar products at similar prices! One company has its website optimized for search engines while the other doesn’t not. When all other factors are equal, which company do you think will attract more customers? Good keyword research will let you know exactly what your customers are searching for, what is your competition, and the keywords you need to target to get the best results.
5. You Can Measure SEO Results
Another important advantage of SEO is it allows you to track the metrics to tell you how successful your campaigns are. You are not in the dark. You know exactly how your marketing campaigns help your business grow. Every aspect of your SEO campaigns can be evaluated, improved, and worked upon. You will know exactly where you stand, how many visitors you get, how long they stay on your site, what key phrases did they search for, and more by using Google Analytics. Learn more about Google Analytics and how you can use it to improve your website by checking out our online Google Analytics course.
6. SEO Is A Long-Term Marketing Strategy
Even though search engine marketing strategies will have an impact on your business during the first couple of years, search engine optimization is a long-term strategy. You can expect improved outcomes for several years with SEO.
Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.