7 Helpful Tips For Using SEO To Increase Sales In Houston
(Continuation)Social media platforms also allow you to present a more humane side of the business. You can also use Facebook ads as a direct marketing tool and strengthen your customer service efforts through these platforms.
4. Local & Mobile
In recent years, two important changes have taken place in the search engine optimization industry. These changes include the increasing emphasis on local and mobile content and both these go together. Local search engine optimization is growing in importance as an increasing number of consumers use their mobile devices for search. Mobile is important as almost 30% of all mobile searches are performed with local intent. Also, more than 70% of search engine users typically go to a nearby business after doing a local search. In short, focusing on local content such as including local keywords and landing pages in your strategy, should allow you to generate more traffic for your e-commerce or physical store. Don’t forget that all your digital properties need to be mobile-friendly.
5. On-Page SEO
Paying attention to on-page optimization techniques is crucial to success in the cutthroat competition for organic traffic. There are several advantages of focusing on these techniques. It makes your website more user-friendly and search engines also find it easier to index pages. It will also help in raising your organic rankings and in optimizing important elements such as visuals.
6. Focus On Your Reputation
Not many people think of reputation management when they think of SEO but you should not ignore it. Reputation management may be defined as controlling the content people discover when they search for your business. Take the example of a restaurant with numerous bad reviews on Yelp. In addition, they engaged with a customer on Facebook leading to a public spat that looks immature. If a potential customer is looking for reviews of that particular restaurant, it is likely that they will come across those bad reviews as well as that spat on Facebook, and that’s something the restaurant will have to live with for years from that day onwards.
7. Creating An Integrated Strategy
Search engine optimization takes a lot of work. You can’t do it part-time. You need to make dedicated and well-thought-out efforts in order to increase sales with your SEO strategy. This is why you need to have a comprehensive strategy integrating all the above-discussed components. In order to achieve the desired results, you should have an experienced team in place. The team should be aware of the latest SEO practices and capable of creating and implementing a solid long-term SEO strategy after examining your goals.
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