Measuring The Success Of Your SEO Strategy
7 Considerations For A Successful SEO Campaign
If your SEO strategy is working, you should be able to measure the increase in organic traffic to your website. You can do this by checking Google Analytics to see the total sessions and fluctuation in traffic. The more sessions you have, the more successful your SEO strategy should be. If you aren’t sure how to measure your SEO strategy, you can start by measuring your traffic from search engines like Google and Bing.
1. Keyword Rankings
While traditional KPIs can be useful in measuring SEO performance, they can only tell you so much. In order to truly measure success, you need to compare them to your competitors’ values. For example, the ranking of a website for its primary search terms and the amount of organic traffic it receives are directly related to the perceived authority and trust of the site. These metrics, however, do not speak the language of the business and should not be prioritized over other goals.
One of the best ways to measure SEO impact is to track the percentage of web visitors who take action after arriving at your website. Google Analytics provides the best tools for tracking this data since you can set custom goals that represent important actions for your business. This can help you make improvements as your SEO strategy grows. By following these tips, you’ll be able to determine if your SEO strategy is working. So, what are some useful metrics?
In addition to keyword rankings, you should track your site’s conversions. These are important because they show how well your website performed when people search for a specific keyword. Typically, a higher keyword ranking will result in a higher number of conversions. While ranking on page one is the ultimate goal, it doesn’t guarantee success. It’s also important to note that Google’s page ranking algorithm doesn’t consider social signals as a factor in determining the ranking of a website. However, social shares are important for SEO.
2. Organic Traffic
There are a number of metrics you can use to measure the success of your SEO strategy, including keyword rankings and website organic traffic. While keywords are a great way to gauge SEO success, reporting only on those keywords is insufficient. Organic search traffic tells a much fuller story about the true impact of SEO. Google Analytics is an excellent tool for tracking SEO efforts, and it’s free.
First, you can use Google Analytics to see how many organic visitors visited your site in the previous month. It shows the number of sessions and how much fluctuation there was in your website’s organic traffic. This data allows you to build your SEO strategy and make tweaks based on the results. This information will be incredibly helpful in assessing the effectiveness of your SEO efforts month after month. And since organic traffic can fluctuate throughout the year, it’s important to regularly measure the success of your SEO strategy over time.
Another way to measure the success of your SEO strategy is by checking your Google Analytics report to see how many new visitors are coming to your site. Organic search results typically result in more organic traffic than any other sources. A high CTR tells search engines that your site is meeting user expectations, so it’s important to monitor organic CTR. Google Search Console can be an excellent tool for tracking this. The results of your SEO strategy will be visible to everyone who searches your keywords.
3. Time Spent On Page
One way to measure the success of your SEO strategy is to measure the amount of time visitors spend on your pages. You can use Google Analytics to measure the time visitors spend on individual pages and posts, and this data helps you understand how effective your strategy is. A high time spent on a page generally indicates that it has satisfied the user’s intent. The longer the time a visitor spends on your page, the more likely they are to convert to customers.
A good starting point is the average conversion rate in your industry. If your company is not meeting or exceeding these benchmarks, take action. Another SEO metric is dwell time, which is an indication of how long visitors are engaged with your content. In addition to conversion rates, dwell time is a good way to gauge how engaging your content is. If a visitor spends less time on your page, that can be a red flag for low conversion rates.
In addition to tracking time, you can also measure the impact of SEO on a company’s goals. Google’s Analytics allows you to create custom goals for your site, representing any important business action. These goals can then be tracked to measure how many visitors take that desired action. Knowing which SEO tactics are most effective is crucial to your company’s success. For example, you can measure the impact of your SEO strategy on conversion rates by measuring how long visitors spend on a page.
4. CTR
Clickthrough rate (CTR) is a useful metric for tracking the effectiveness of your SEO strategy. This is the percentage of search results clicked, divided by the number of views. Without clicks, your high-ranking page is worthless. However, CTR fluctuates as the results of universal search changes, and news results and featured snippets can impact it. For this reason, it’s vital to monitor your CTR and test your optimization strategies accordingly.
By tracking your CTR, you can gauge the performance of individual pages and adjust your SEO tactics accordingly. A page’s title, meta description, on-page topic, and more can have an effect on CTR, so you should pay special attention to these factors. In addition, it’s also useful to monitor drops in ranking to identify hiccups early on. Google’s free tool, Google Search Console, gives you the opportunity to monitor your CTR and other SEO metrics.
The higher your CTR, the more likely your ad or webpage will receive clicks from relevant searchers. CTR is often calculated alongside keyword search volume. It is important to note, however, that a large search volume doesn’t necessarily mean that you’ll get many clicks. The Click-through rate is an important metric to measure the success of your SEO strategy, as a high CTR means that users find your ad engaging and relevant. For branded keywords, the average CTR is nearly 30 percent. Obviously, a low CTR is not an acceptable measure and needs to be optimized accordingly.
5. Bounce Rate
The bounce rate of your website reflects the percentage of traffic that leaves the website after visiting just one page, or the exit case. The bounce rate is indicative of the relevance of the page, as it tells you how many visitors left without looking at other pages. It’s also useful in determining how to improve your website’s design, content, and layout. A traffic analytics tool can show you your bounce rate by device, as well as by time and date.
Bounce rate is a key ranking factor for search engines and can be easily measured with Google Analytics. A typical bounce rate should be around 40 to 60 percent. If it exceeds that, your website is not relevant to the search query. By monitoring your bounce rate, you can determine which pages have high bounce rates and take action to improve them. Another way to measure the success of your SEO strategy is to look at your average session duration.
The bounce rate can also be used to gauge how engaging your site’s content is. According to a Portent study, a one-time increase in page speed can double the number of dollars a site makes per page view. This means that improving your page’s speed can directly impact your SEO ranking. Your SEO strategy is not complete until you can measure your conversion rate, which is the number of visitors that convert into paying customers.
6. Returning Visitors
The best way to measure the success of your SEO strategy is to look at the number of returning visitors. Visitors who land on your website through SEO are more likely to return. The domain authority of your site determines how often your website is included in search results. The higher your domain authority, the higher your website will rank for relevant keywords. As your website improves its domain authority, your traffic should increase as well.
A high bounce rate is a difficult metric to use to measure SEO performance. While it doesn’t necessarily mean something’s wrong, it does signal a lack of engaging content and a low-quality page. To interpret bounce rates correctly, you should consider the purpose of your website. For instance, if most visitors leave the page without reading more, your website isn’t targeting the right keywords. A high bounce rate could also indicate a website that looks unprofessional or lacks legitimacy. Adding a ‘read more’ button to your site could help improve your bounce rate reading.
7. Domain Authority
The domain authority score of a website indicates how popular a site is relative to the competition. It can be measured on a scale from zero to 100, with a higher score equaling more traffic and higher rankings. Conversely, a low domain authority score means fewer visitors and lower rankings. Although not a ranking factor by Google, Domain Authority is a useful way to evaluate a website’s SEO strategy.
The DA of a website is often measured by measuring the number of backlinks it has. Relevant backlinks from quality domains boost domain authority. However, links from domains that have never linked to you are much more powerful. Google sees these sites as authoritative authorities, and thus, a second link from a site with comparable content will have greater power. This makes it important to build a high-quality link portfolio.
In addition to domain authority, another way to measure the success of your SEO strategy is through organic traffic. This measure includes both incoming and outgoing links and a visitor’s time on a website. It also includes CTR (Click Through Rate) and bounce rate. These metrics are best used as benchmarks against the domain authority of your competitors. When deciding which keywords to target, it’s essential to know which keywords will bring you the most traffic.
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