The Importance Of Houston Lead Generation For Your Business
Part 2
Google has made the entire process of getting your business in front of customers much easier than ever before. Through the use of Google, you are able to directly target warm leads and prospective customers looking for your respective solutions are guided to your site. It’s truly a win-win scenario.
Thus, whenever a prospective customer looks for something they need and they get funneled into your website, your chances of converting them into an actual customer go through the roof. After all, they are looking for what you are selling. As you can see, having a quality and properly funneled lead generation process can make it much easier to convert traffic into paying customers.
Important Strategies For Lead Generation
1. Content Marketing
As the saying goes, “Content is King.” The fact is, the content has been and will continue to be where a lot of the ‘real money’ is made on the Internet. High-quality content will always do best at converting traffic into leads and leads into customers. Content marketing can effectively target and attract the right audience and it can demonstrate your value. It can make it much easier for your entire sales team to sell to a prospective customer by giving them ‘warmer’ leads that already have proven their interest in what you are selling.
2. Social Media Marketing
Social media is quickly becoming the go-to for marketers. It is very easy to use and it has the ability to help you attract the ideal customer to your business. It has become one of the largest hubs for connecting businesses with consumers.
3. Hiring A Specialist
Hiring a lead generation specialist is one of the best things you can do for your business. It will help you get the expert advice you need to take your lead generation efforts to the next level. They will know what needs to be done to optimize your efforts.
4. Search Engine Optimization (SEO)
SEO is another important strategy. This is the process of optimizing your website to get it ranking higher within the organic search engine results for respective keywords. By targeting ‘buying keywords,’ you will be able to maximize the number of quality leads you are able to get funneled to your website organically. Meaning, you won’t have to pay a dime for them.
As you can see, there are plenty of strategies that should be put in place to maximize your lead generation efforts. There are more including pay-per-click advertising, web development, and even re-marketing. The market is constantly changing. Because algorithms are in a constant state of flux, you will want to have someone on board that knows the in’s and out’s of online lead management. Any company that doesn’t recognize the importance of establishing lead generation in their marketing mix risks falling behind their competition in a big way.
Call us or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles! Missed the article one? Click here!
The Importance Of Houston Lead Generation For Your Business
Part 1
One of the most highly discussed topics in the marketing world is lead generation; for good reason. You might be wondering what lead generation is and why it matters. Knowing the right techniques to use to generate leads can dictate your success. In this blog post, you will learn all of this and more.
No matter whether you are talking about a brand new startup or a multi-million dollar company, proper lead generation is a prerequisite for success in all of them. Without lead generation, a business would cease to gain new customers. Because of this, it is the lifeline of any business. It is the true engine of a business that keeps everything churning. So, what exactly is lead generation? First, let’s go over what a lead is.
What’s A Lead?
A lead can literally be any person who has expressed interest in something you are offering whether it be a product, service, or both. A lead can be gained through a variety of different sources whether it be through a paid advertisement, word of mouth, and even a phone call in certain instances. Digital Marketing Solutions that effectively funnel traffic to a website, improve search engine rankings, and increase referrals from the web to a whopping 93 percent of leads.
What Exactly Is Online Lead Generation?
Online lead generation is arguably the most important component of an effective online marketing mix. It refers to developing interest in a prospective customer by offering them input on whatever it is you are selling. Thus, in an essence, it is developing interest in your products and/or services to the point where it gets them to take action and visit your website, provide you with contact information, or even contact you directly.
Lead generation is the very early stage of turning traffic into a prospective customer and eventually converting them into actual customers. Thus, having properly tuned lead generation strategies in your business is pertinent to make sales and sustain any type of growth within your business.
Why Is It Essential?
A lot of salespeople are running out of ideas on how to tap into new markets of people to sell products and services. This can cause a clog in your business operations that needs to be cleansed. While you can practically never reach the saturation point in a marketplace, salespeople need leads driven to them to do what they do best. By leveraging online lead generation strategies, businesses are able to funnel ready-and-willing prospective customers to their salespeople to close the deal.
A lot of businesses in today’s marketplace are very dependent on lead generation efforts because it can turn a website into a funnel for their sales team. By leveraging websites as lead generation tools, it can increase the number of warm leads that can be turned into customers. This can maximize conversion rates for business and allow the profits to increase by default.
Call us or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles! Please click here for article two.
A Guide To Understand The Relation Between Houston SEM & SEO
Search Engine Marketing (SEM) is a marketing strategy that involves a website owner optimizing their website in order to get their website ranking higher within both paid and organic means.
SEM is the process of utilizing promotional tactics and strategies to increase visibility within the search engine rankings through both paid advertising and organic optimization.
SEO, on the other hand, is the process of optimizing a website to boost organic traffic through improved rankings. SEM is primarily the process of increasing a website’s visibility through both paid advertising and organic search results. Because of this, SEM inherently includes SEO along with other types of search marketing strategies.
What Is The Benefit Of SEM?
SEO might give you the opportunity to optimize your website to get it ranking higher within the search engine results. Whereas, paid online advertising affords you the ability to promote content to a specific/targeted audience that you want to actively target. SEM, on the other hand, combines the two of them. Therefore, you get all of the benefits of getting higher organic rankings and you get to prominently place your optimized advertisements in front of audiences that are actively looking for the product and/or services you are offering.
What Components Does SEM Include?
As mentioned, apart from SEO, SEM includes paid advertising. This includes pay-per-click (PPC) advertising and other forms. A lot of the time, it will primarily refer to the use of PPC as a tactic. However, if you utilize both SEO and PPC simultaneously, it will fall under the SEM category.
What Exactly Is SEO?
SEO, as mentioned, is a mere component of SEM. It is the process of increasing the number of visitors to a respective website by optimizing the site so it achieves higher rankings for various related keywords within the industry.
Because the industry is so dynamic and because ranking algorithms are in a constant state of flux, it can be very difficult to implement correctly. That being said, there is a specific component of SEO that remains constant. This is, SEO is made up of both off-site and on-site activities.
What Components Are Included In SEO?
As mentioned, SEO is comprised of a lot of different activities.
The implementation of the proper keywords and inputting them into the correct title tags, meta descriptions, headings, and more.
Keyword integration into high quality and relevant blog articles.
Clean formatting of page URLs.
Enhancing site load speed and improving navigation.
Social integration.
What Components Are Included In Off-site SEO?
Creating high-quality backlinks.
Social sharing.
Social bookmarking.
Which Is Better?
As you probably can tell, the biggest difference between the two is that SEO is a mere component of SEM. As a result, SEM is an all-encompassing strategy.
It’s very important to remember that you shouldn’t use these as interchangeable terms. After all, while they work well together, they aren’t the same thing.
Search Engine Optimization (SEO) helps a lot of smaller businesses create faster, more robust, and much more user-friendly websites that are able to maintain higher rankings within the organic search engine results. This effectively helps them drive more targeted and pre-qualified traffic to their website which can maximize conversion rates.
Along with this, SEO can effectively build greater brand awareness for your business as anyone who routinely uses the search engines will consistently come across your business and brand while conducting searches and they will see you listed on the first page with the other leading competitors.
Below, we will be going over 5 of the primary benefits of SEO for smaller businesses:
1. Website’s Much More User-Friendly
The basic process of implementing effective SEO strategies pertain to improving the end user’s experience. Because of this, SEO will inherently help small businesses create much faster and more user-friendly websites that are highly responsive. While a lot of people hold onto the old way of thinking about SEO, the new wave is all about improving the user experience. You used to be able to ‘game’ the system with black hat strategies like keyword stuffing. Nowadays, having well-structured, organized, and uncluttered websites can improve SEO efforts. Not only does it help keep people on your website, but it can increase page views and keep them from bouncing off onto a competitor’s website. Likewise, having ultra-relevant content can keep your visitors much more engaged as they will be reading and viewing exactly what they wanted to be looking at.
2. It Can Drive More Customers
Your website is intended to be the number one sales tool for your business. This is especially true given the number of consumers who actively look at websites before making a buying decision. Any business that has a highly optimized website is going to be able to drive more customers and grow their business much faster than a business that doesn’t. SEO is such a good marketing strategy because it drives organic traffic. Meaning, the traffic you don’t have to actively pay for. Best of all, it drives traffic that is specifically looking for what you are offering/selling.
3. Better Conversion Rates
Any website that is optimized is going to be much easier to read and navigate. Likewise, they are going to load much quicker. They will also be highly responsive, meaning they scale properly to mobile devices. Thus, all of this will equate to having greater conversion rates.
4. Build More Brand Awareness
Another benefit of getting your website ranking as high as possible organically on the search engines is the ability to drive increased brand awareness. The more you appear on search engine results, the more prospective customers are going to learn about your brand, and the more brand credibility you will garner. To get a prospective customer to become an actual customer, your brand needs to get a minimum of six points of contact. The more you appear on organic results, the more points of contact you will have.
5. Beat Your Competition
If you have a much more optimized website than your competition, you are going to be able to showcase that you are a much more trustworthy brand. Likewise, it is going to drive more traffic to your site which takes away traffic from your competitors. If your competition is already investing in SEO, which is highly likely, you absolutely must do it yourself.
Call us or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles!
You should treat your website design and the digital face of your business. If you put yourself in the customers’ shoes, you’d obviously want to meet a friendly face that makes you feel welcome. In this case, an updated and appealing web design takes the place of that friendly customer service agent.
4. It Establishes Trust With Your Audience
Consumers don’t trust websites that are poorly designed. If your website has a poor design or the information available looks outdated, then your website will be deemed untrustworthy. They might view your website as shady and unprofessional since it doesn’t have an updated web design.
Consider a person that is looking to make a bulk purchase with a manufacturing company. Since they will be spending a hefty amount of cash, they will be very careful with the company that they choose. If they get the impression that your site is untrustworthy, then it will pass on your company.
However, with a professional-grade website, your audience will be more trusting of your business. They will stick around longer to learn more.
5. Your Competitors Are Already Doing It
If you aren’t yet convinced about the importance of web design, then this point will surely do. Your competitors are already using web design. Therefore, if you haven’t yet invested in web design, then you will be left in the dust.
You should look to make your website unique from your competition. However, with an old, outdated, and poor quality website, you risk being outranked. The properly designed website will rank better than your website.
Essentially, you will be losing leads to your competitors. They’ll gain more leads since their website is far more appealing.
Your website design offers you the perfect opportunity to differentiate yourself from your competition. Businesses that you are competing with are offering the same services and at similar prices. Thus, you need to establish that one thing that makes your business unique.
6. It Creates Consistency
When trying to generate more leads for your business, you need to grow your brand. You need to make your audience more familiar with your brand so that they can easily recognize your brand and choose it when they are finally ready to convert. Online web designs are essential since they help in creating consistency across your page.
It is important to have the same exact fonts, layouts, and styles throughout every page of your site. Having different designs on different pages makes your site seem unprofessional. Building brand awareness will become more difficult since your audience won’t know the colors to associate with your brand.
When you lack consistency in your website design, customers will quickly move from your website to another one that looks more professional. When you create consistency on your site, your leads will remain longer on your site and they will become more familiar with your brand.
If you are looking to create your perfect website, then you should get in touch with us to talk to a strategist. For more insight, visit our blog for more related articles. Click here for article one.
When provided with just 15 minutes to consume content, 66% of the demographic will insist on viewing something that is visually appealing instead of something that is just plain and simple. When it comes to internet marketing, your website’s design is crucial. In order to build a superior website for your business, it is important to first understand the importance of web design.
If you are considering rebuilding your site, then you might be wondering why is website design really important? What impact will it have on your business and audience? Here are five reasons why web design is important:
1. It Sets the First Impression
When customers click on your website, what they see will give them the first impression of your business. Within the first few seconds of visiting your site, they will form a particular perception of your business. Hence, you definitely want your customers to have a good impression of your business within the first few seconds.
In case your website is visually unappealing and appears outdated, then your audience will judge your business negatively. If your website doesn’t offer a good user experience, then your site will have a high bounce rate. You will miss out on leads since they will be leaving your site for those of your competitors.
Web design is crucial since it affects the customer perception of your brand. The impression that they have about your site and business will determine if they remain on your site and find out more about your business or leave your page and go to your competitors. With proper web design, you will be able to keep your leads on your page.
A lot of web design elements and techniques affect the way you publish content on your site, which consequently influences how search engine spiders crawl and index your site.
This is one of those areas that you cannot afford to skimp on. In case your on-page SEO basics aren’t decent, then you will be facing a monumental task trying to increase your online visibility from the onset.
Apart from affecting how content is published on your site, various web design elements directly impact SEO in and of themselves. It can be hard to understand web design if you don’t know how it works. But basically, your code should be SEO-friendly.
3. It Gives The Impression For Customer Service
Just by looking at your website, people can be able to determine how you will treat them. Your website’s design offers them an insight into how your business operates and how it views its customers. If your audience gets the impression that you aren’t putting any effort into your website, then will rightfully assume you won’t put any effort in catering to your needs.
Your site doubles as your customer service rep. When you have a bright, updated, and welcoming website, then your audience will feel that they are cared for. They will get the impression that your business is open and welcoming to everyone who visits your site.
Contrarily, an outdated and unattractive website will make your business look uninviting. If people feel like your business isn’t valuing them enough to put in an effort to give a good first impression, then they will avoid your business.
A backlink/Inbound link/incoming link and refers to a Link that is usually created when a website links to another. They somewhat act as votes of confidence from one website to another, making them invaluable for SEO. They vouch for the content published by another site and are a signal to search engines that indeed, another site deserves the acknowledgment.
When many websites use backlinks to direct to a site, that site is considered legit, which makes the site surface on a SERP. This is because the site appears to offer valuable content hence worth directing to. Conclusively, backlinks are very useful in enhancing search visibility as well as increasing a website’s ranking position.
Earning & Giving Backlink
The process of obtaining a backlink is referred to as link earning or link building. Here’s all you need to know about earning backlinks as an important factor in off-site SEO:
The value of backlinks differs. As expected, when a popular high-authority and trustworthy site backlinks your site, you are more likely to benefit from it unlike a low authority or spammy site. More people are likely to visit and follow backlinks from the former, making these the most desired type of backlinks. Of course, the rate of following a link also matters since having a high-end site mention you and have no following from it is practically zero work. This does not mean that companies should dispose of no-follow links, however. Even being merely mentioned on a trustworthy renowned website could increase sales and boost the popularity of your brand.
On the flip side, the backlinks you offer to other sites also matter, and have an important role in the value you offer. With this in mind, when linking an external site, be cautious of the right choices concerning the kind of content the website you are backlinking offers, its authority, trustworthiness, search engine accessibility, and so on. Whether you are following or not following the link, it could have a huge impact on the credibility of the content that you publish.
Competitive Backlink Research
Gaining enough backlinks can be exhausting. This is especially the case for an upcoming site and those set out to expand their keyword footprint. In as much as you may have no idea where to start, a shrewd move would be looking at competitive websites’ backlinks. Simply look for the backlink profile of your competitors, who rank well based on the keyword you’re looking for, then learn from them. Through this, you get to learn how they build and earn their backlinks, which sets the pace for you.
Search Engine Marketing & SEO Services Expert
When looking for a Digital Marketing Agency that can make your site unbelievably popular in no time, talk to us, and you’re guaranteed of the best SEO services in The United States. We also offer complimentary online marketing services that are boosted by creativity, passion, and experience. Choose us, choose a more personalized experience that will see your brand thrive!
Call us or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles!
SEO service providers and digital marketers are constantly faced with this particular question both within and without the marketing organization. SEO has been in existence for almost two decades and it accounts for the biggest share of traffic for successful websites. The power of SEO and generating organic traffic can’t simply be ignored. Organic search usage and share are experiencing a faster rate of growth than other channels. In 2019, paid and organic searches dominated web traffic. And in 2020, website optimization for SEO will even be more crucial as the organic search continues to outperform other search traffic.
Channel Share. Organic search brings in the most traffic to websites and by a big margin. In fact, it accounts for 53% of the traffic.
Search Share. Generally, 83% of the traffic from search engines is attributed to SEO, and the remaining 17% comes from paid search.
Share of Focus. While organic search contributes to the most traffic, a lot of companies spend a significant part of their budget on paid search. Paid search accounted for 15% of the web searches in 2019.
Long-Term Traffic Equity. Even though SEO will require you to make an initial resource investment, once you’ve earned your search engine rankings, you will realize more permanent results.
Organic Traffic. SEO traffic doesn’t come with media costs and it provides a high rate of return on investment. The more you provide relevant content to readers, content that is specifically written for them, and not for bots, then search engines will reward your site.
Structure. Well implemented SEO will help to organize your website, making it simpler for your visitors to navigate your site and also transact.
Alignment. For an effective marketing strategy, the information provided in all marketing channels needs to be consistent, including organic search.
Brand Promotion. Success in SEO will ensure that you gain a share of voice on the search engine results pages, and this is an important part of your brand and establishing brand trust.
Conversion. In most cases, SEO traffic will have a higher conversion rate than other channels. This is mainly due to the fact that rankings also serve as a stamp of approval from the search engines. Even though paid search often produces instantaneous results, there is always the lack of authenticity and, hence, should be combined with other SEO strategies.
Channel Synergy. Your other marketing channels will create a demand for customers to carry out research on the search engine for products and services like yours.
Market Consideration. Organic search is an important part of the research process, particularly for products/services with long sales cycles. People often use search engines to shortlist the products/services that they are looking for and also use them to gather opinions and reviews that help in the decision-making process.
Search and Social. You can’t talk SEO and leave out social media. Some queries are a lot more sensitive to “fresh results” and social signals, and this affects and determines the positioning of the search engine results.
Research. By carrying out SEO research, you better understand user interests and needs and thus create content that caters to these needs.
Content Distribution. When you focus on SEO and organic link building, you are able to create relevant and useful content that people will want to share and it also serves as a digital word of mouth.
Global Reach. SEO has an international reach and it offers a dynamic translation and localization that can attract new and unexpected customers from all over the world.
4 Top Reasons To Use A Houston SEO To Grow Your Business Part II
3. SEO Increases Traffic
Having traffic arriving at your site regularly won’t bring you in profits. However, would you rather have your store in the middle of Houston or in the middle of nowhere in a town with a popular of a few hundred? Sure, everyone walking by your business in the middle of Houston won’t become customers, but the chances are a few of those walker-bys will eventually become paying customers.
Just like the above example, on the internet you want your business to be in an area that is heavily trafficked. It’s better to appear high up in the search engines for various keywords than it is to appear very far into the search results. The higher your rankings, the more of chance traffic will be sent to your site.
Let’s not forget to mention that SEO is usually much more affordable than renting out property in Houston. Even more so, people going to your website via the search results will be highly targeted leads. This means the people going to your site will be interested in it to some extent, and at some point, they’ll probably become customers.
4. Return On Investment
Most forms of marketing and advertising are expensive, and the return on investment isn’t always that good. The same goes for various types of internet marketing methods. With SEO, people will find you in the search results after searching for specific information, products, services, or anything else related to your business. Plus, let’s not forget to mention that you won’t be running ads that’ll be interrupting their shows or taking up space on a website they’re trying to use.
Your website is appearing in the search results after a person has typed in a relevant keyword or phrase. You don’t have to convince those who click on your link to do anything. Your goal is to convince people who find your site to choose your business over your competition. In short, SEO wins half the battle for you.
As previously mentioned, having a store in Houston is expensive, regardless of the area of the city. This is the case with any storefront in any major city. SEO tends to be as much more affordable option than renting out a storefront in Houston or most major cities for that matter.
When people visit your site via the search results, they are considered highly qualified leads. They were looking for something specific, and then they found your site. As previously mentioned, this means they’re interested in your business to some extent.
Insights
It’s no secret that SEO generates high-quality traffic. Not only that, but Google Analytics allows you to track your traffic. The data Google Analytics provides you with is a value because you’ll learn a lot about your customers. For example, you’ll receive insights such as the region they live in, the language they use, the technology they use, how they search, browse, and much more. This is valuable because you can develop business strategies based on specific pieces of data, and this goes for strategies both offline and online.
Visit our blog for more related articles. Contact us or call us today for immediate assistance on growing your business! Click here for article one.
4 Top Reasons To Use A Houston SEO To Grow Your Business Part I
Search engine optimization or SEO for short is often misunderstood. Throughout the last decade, SEO has been given a lot of unfair characterizations and this has to lead to many business owners and website owners to devalue it as a form of marketing. Although SEO has gained traction throughout the last few years, many people still wonder why it’s so important for companies.
SEO can generate highly targeted leads for virtually any type of business, and it can bring in more customers for companies. Not only that, but there are also studies out there that show SEO offers better return-on-investment than other forms of marketing and advertising, such as print ads and TV ads. SEO isn’t a magic bullet, but it does help with web traffic, branding, insight into behaviors of customers, and much more. With that said, read on to learn more about why SEO is important for businesses.
1. Visibility & Branding
When people go online to search for products and services, you want what you’re offering or your business’s website to appear high up in the search engine’s results pages. There are many benefits of appearing high up in the SERPs for terms that are relevant to your business. For example, most people will go to a website and check out multiple pages instead of the page that they clicked through via the results.
Also, a lot of people will search through the results multiple times. They’ll check out a few websites before going back to the search engine and then typing in different search terms. Many people do this over and over again.
What this means for your company is if your website keeps showing up in the results for various search terms, then people will end up remembering you. Not only that, but there’s a good chance that eventually they’ll click on your website because they keep seeing you appear in the search results. In turn, this will build up trust with them. This brings us to another benefit of SEO.
2. Credibility
People who use Google and other search engines often make mental notes of what the search results are displaying. They don’t often do it on purpose, but many people subconsciously do it. In most people’s eyes, the higher a website ranks, the more relevant that site is for the search terms they entered into the search bar.
Think about what it was like when the Yellow Pages were at the height of their popularity. If you were looking for an electrician, would you have called the guy on the last page or someone on the very first page? Many people do this with Google, Yahoo, Bing, and other search engines. The bottom line is the higher your rank, the more credible you are in people’s eyes.
Visit our blog for more related articles. Contact us or call us today for immediate assistance on growing your business! Click here for article two.
