It has become widely known that social media can have a tremendously positive effect on any business. Here are some of the best reasons to leverage social media to ensure business growth.
1. A Great Return On Investment
What business owner could ignore an opportunity to make their lives more rewarding – and delivers an excellent return on investment? Social media ticks those boxes. In fact, it needn’t place your business under any sort of financial strain at all. It’s free, from the moment you establish your social media account to the time that you make your first post there simply is no cost – that is true for all the top social media sites. Of course, you can choose to place paid advertising to promote your business brand or your products and services.
2. It’s Extremely Engaging
It’s difficult to think of a more effective way to communicate with your current and potential customers. It provides a business with an opportunity to showcase their brand and just how they differentiate themselves from the competition. It creates what marketers call ‘talk value’. In other words, those who visit your social media channels share the information you post with others, including your services and products before you know it your messages have gone viral.
3. It Raises Brand Awareness
Research has shown that customers trust brands that have a social media presence. In fact they trust those brands around 90% more than those that are not active on social media. That is the power of social media – and why businesses are leveraging their reach and power to promote services and products.
4. It Supercharges Website Traffic
It may take some time – but social media drives traffic to your company website. It takes work, focus and analysis but when you get it right you may see a spike of up to 90% in the number of visitors your site receives.
5. Lead Generation
Social Media leverages vanity to make visitors look good. They want to share how unique they are. Try a quiz that encourages social sharing, then post the results on your Facebook page or on your Twitter feed. Then watch the sharing begin and your messages reach a multitude of potential and current customers.
5 Benefits Of Digital Marketing For Small Businesses
The online customer segment is significantly larger than your business might attract locally. Hence, it is best to consider investing in digital marketing to help your brand gain a wider outreach and be seen by a bigger audience in a more measurable and cost-effective approach. Given this, we shall focus on the benefits of digital marketing to help you understand and appreciate the various tools needed when optimizing your small business online.
1. Budget-Friendly
Be very particular regarding how you spend money marketing your business or brand. Traditional promotional strategies like newspapers and billboards have become costly quickly, even when digital channels are a better and broader alternative that requires less investment. Take the same measures of being precise with the message you are sharing and your target audience. You will be confident your money is going to the right place, spending your dollars on the people that matter most.
2. Reach
Digital marketing is the best option if you want a fast and effective way of reaching a wider audience. Today’s generation spends a significant amount of their time on screens leading to an influx of digital adverts on nearly every website you visit. Nevertheless, you will instantly showcase your business or brand in front of people when you invest in digital marketing. And if you do it right, you could see roughly 60% of the traffic to your website coming from mobile users. Hence, it is wise to align your efforts with ensuring you reach mobile customers.
3. Define Your Audience
You will have a target market (customer base or audience) when you start or market your business. That also means you know where to find or reach them. Reporting metrics generated through digital marketing can help you know who interacts with your adverts. Moreover, you also know the channels they are more active on and could find new audiences. Moreover, the metrics can help you learn which customer segments are better and outperform others to help you adjust your marketing budget accordingly.
4. Time Effective
With digital marketing, print ads become less essential though not reclused. You will not have to waste more of your time and money waiting for third-party print shops to deliver your promotion materials. You can deliver high-quality content straight to your target audience without leaving your office chair. Therefore, you will have more time to review and handle other aspects of growing your small business. You can get into the backside of your social media networks using digital marketing, track your analytics, and use that data to revise your marketing budget and efforts that will see you reach more people.
5. Increased Brand Awareness
With the current generation spending tons of their time during the day online, especially on social media platforms, you can use the same platforms to ensure your digital marketing strategies increase your customer base. Most of your customers (existing and prospective) are active on social media. Hence, you are likely to reach more people on social media and ensure they know about your business or brand when you share your marketing ads on social media channels.
Call or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles!
Social media makes it easy for you to connect with customers. It also helps in maintaining customers’ loyalty to the brand. Needless to say that customer satisfaction and customer loyalty go hand in hand and you can’t have one without the other. However, in order to maintain customer loyalty, you need to consistently engage with your customers and maintain strong business relationships with them.
Marketplace Awareness
There are times when you find it hard to figure out what the customers need or want. Social media can be of great help in such scenarios as you can get a lot of information from customers. The only thing you need to do is consistently monitor the activity on your social media profile and take interest in the opinions and interests expressed by your customers. In other words, use social media to learn what your customers want. Social media is an excellent tool to learn more about the demographics of your customers which also makes it an excellent marketing research tool.
Enhanced Traffic
It’s not easy to get online traffic, especially when you do not have any experience and you don’t know where to begin. Social media offers you an opportunity to bring targeted traffic to your website. In order to get more online traffic, you will need to share helpful posts on your social media profile. The goal of sharing helpful information on social media platforms is to generate enough interest among the targeted audiences to visit your website once they go through the content on your social media profile.
Help With SEO
Social media plays an important role when it comes to organic rankings in search engines. The requirements for maintaining organic rankings in the search engine result pages keep changing with time and it is difficult for marketers to maintain original rankings without consistently updating their strategies. Therefore, you need to focus on more than regular updating of your business blog and optimization of your domain, and social media can help you with that.
Brand Authority
The primary factors that matter when it comes to the creation of a powerful online brand are brand loyalty and customer satisfaction. Regular communication with the customers is also important. By putting high-quality content in front of the targeted audience, it is possible to build a positive image for your business. When you interact with customers, it gives the impression that you care about their interests which helps in increasing brand loyalty and customer satisfaction. It will start a virtuous cycle for your business as customers start to advertise your business on their own because they are just happy with your products and services.
Conclusion
Overall, social media has emerged as an effective marketing tool for small as well as big brands. It allows you to get more traffic to your online properties, enhance your brand loyalty and also improve your search engine rankings with a constantly evolving social media marketing strategy. Social media platforms also make it easy for you to enhance customer satisfaction and create more business opportunities. In short, you have an opportunity to leave your competition behind by investing in social media marketing.
Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best Social Media Marketing in Houston! Missed the first issue of this article? Click here!
There is no denying that in today’s digital world, social media has quickly emerged as the best tool for marketing. It offers a variety of benefits and makes it easy for businesses to get in front of millions of potential customers. As a business owner, you ought to have a strategy to take advantage of social media marketing or you might get left behind. Here are a few reasons why you need to use social media to promote your brand and your products.
Value For Money
There is no shortage of digital tools available for marketing your business but when it comes to cost-effectiveness, nothing can match social media. Social media doesn’t require you to make any financial investment in order to promote your brand. It’s completely free for you to create a business account on social media platforms. However, you will need to spend money eventually in order to promote your business through paid advertisements on these platforms. You will get an excellent return on your investment as the conversion rate is high on these social media platforms. The only thing you need to spend is your time and some other resources.
Substantial Increase In Brand Awareness
Social media offers you an excellent opportunity to enhance your brand awareness. Brand awareness is pretty important these days as there is extreme competition in almost all the business niches. You can get started by creating a profile for your brand on social media platforms. You then need to start interacting with other users on the platform. An effective social media marketing strategy will allow you to improve your brand’s recognition among users significantly. 91% of experienced social media marketers believe that one does not need to spend more than a few hours each week in order to enhance their brand visibility and to improve user experience.
Talk Directly To Your Customers
You also get to engage your customers. It helps in improving the conversion rates for your business as you frequently communicate with the targeted audience. It also gives an avenue to your targeted audience to get in touch with you which means they can easily share any information or any queries they might have regarding your products or services. When you offer a reliable way for your customers to get in touch with you, you’ll find it easy to get their attention and get across your brand or business message.
Customer Satisfaction
Social media not only offers you the ability to engage your customers directly but also plays an important role in networking. Social media digital platforms allow you to improve the image of your business by advocating for your brand online. Also, customers feel appreciated when a human replies to them instead of the cookie-cutter replies generated by a computer. You should always try to personally reply to as many customers as possible and it will soon have a snowball effect on customer satisfaction.
Customer Satisfaction
Social media not only offers you the ability to engage your customers directly but also plays an important role in networking. Social media digital platforms allow you to improve the image of your business by advocating for your brand online. Also, customers feel appreciated when a human replies to them instead of the cookie-cutter replies generated by a computer. You should always try to personally reply to as many customers as possible and it will soon have a snowball effect on customer satisfaction.
Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best Social Media Marketing in Houston! Click here for the second article of this series.
10 Effective Houston Digital Marketing Strategies That You Should Consider
Part 2
5. SEM (Search Engine Marketing)
Search Engine Marketing is considered to be the opposite of search engine optimization. That is because search engine optimization is considered to be an organic way of getting traffic. However, when it comes to search engine marketing, the marketer is required to pay for advertising if he or she wants to get traffic. A good example of search engine marketing is Google Adwords.
6. Affiliate Marketing
This type of digital marketing is considered to be a performance-based type of advertising. Moreover, when it comes to affiliate marketing, you are only required for conversions and not for traffic. Advertisers also have to pay high rates that come with this type of digital marketing. Affiliate marketing is popular in the work of blogging since most bloggers depend on digital marketing to increase their web traffic.
7. Radio Advertisement
Those commercial breaks that interrupt your favorite program when you are listening to the radio can be annoying. But, this is how other marketers get to promote their business. Radio advertisement has proved to be effective and successful. That is why more marketers are depending on this channel to market their brands and even programs.
8. Email Marketing
Email marketing is not only effective but also very convenient and easy. That is because you can use this channel to send regular updates as well as valuable information to your important clients and email subscribers. With email marketing, you can increase your brand’s awareness and be in a position to maintain a business relationship between you and your customers. Another, benefit of email marketing is that you can also forward promotional letters as well as newsletters.
9. Television Advertising
It still works. Some people think that television advertising is not effective, but the truth is that this form of digital marketing is still effective when it comes to increasing brand awareness. The only problem with this type of marketing is that it offers marketers a limited targeting option. That is why television advertising is perfect for local brands.
10. Mobile Advertisement
Today, marketers are using mobile devices such as smartphones to promote their products and services. That is because a mobile device gives you the privilege of accessing other digital marketing platforms such as Instagram, Facebook, and YouTube. Mobil advertising is easy and can be done at any time and in any place.
Conclusion
Not everybody may be satisfied with the list above. Some people feel that other types of digital marketing are no longer effective, while others are changing from time to time. This has forced marketers to look for more updated ways of marketing their brands. However, one thing you need to acknowledge is that developing a successful digital marketing strategy is not an easy task. especially if you do not have the knowledge and skills required to develop a successful marketing channel.
However, you can always save time and stress by relying on one of these types of digital marketing. All these types of digital marketing campaigns that have been mentioned above have proved to be effective and reliable when it comes to driving traffic to websites. Furthermore, these types of digital marketing strategies are affordable and easy to start since you do not need any special requirements to begin.
If you are looking to create your perfect digital marketing, then you should get in touch with us to talk to a strategist. For more insight, visit our blog for more related articles. Click here for article one.
10 Effective Houston Digital Marketing Strategies That You Should Consider
Part 1
People use different terms to explain what digital marketing is and how it works, but not everybody gets the correct meaning of what it is. Furthermore, you can never be sure of which type of digital marketing strategy one is talking about since there are many types available. Therefore, instead of using an easier definition such as an internet marketing strategy or using other terms found on the internet, you can simply say that “digital marketing is a way of advertising using digital devices”.
Digital marketing is a large topic that can take time to cover and understand. Moreover, you can also choose to learn about a specific type of digital marketing that relates to the kind of work you do. Below is a list of 10 types of digital marketing strategies that are commonly used by online brands. Learning about these types of digital marketing will help you decide which digital marketing activity is best for your business.
1. Content Marketing
Content marketing has been around for decades and those who have invested both time and resources in this type of digital marketing have experienced great results. That is because, with content marketing, you have the privilege of creating brand awareness through storytelling. Moreover, content marketing also gives you an opportunity to build a relationship with your customers as long as you keep on providing valuable information.
2. Social Media Advertisement
Social media advertisement is considered to be an effective way of generating new traffic to online brands. That is because you can use this platform to promote any kind of business. It does not matter whether you are offering services or selling goods, you can generate more traffic for your business through social media advertisement. Furthermore, this platform makes it easy for you to increase awareness with the help of social media conversations.
You also need to be aware of the fact that, there are various social channels you can use for social media advertisements. If you are new to this type of marketing strategy, then you might want to start with at least two social networks so that it can be easy for you to manage.
3. SEO (Search Engine Optimization)
Search Engine Optimization is used to improve the ranking of websites on search engine results. That is why it is important that you invest in search engine optimization if you want your website to appear on top of the search engine’s results. To do this, you are required to use the right key phrases or keywords as wells links that direct users to a specific website. Search engine optimization can be a challenging task especially if you are not experienced in this type of work.
4. PPC (Pay-Per-Click Advertisement)
This type of digital marketing does not require much work but you will be required to pay for these particular services as a marketer. The marketer is required to pay a certain amount for each click that is made to direct the user to a specific website. Both social networks and search engines offer marketers an opportunity to marketing their brands with this type of digital marketing strategy.
All You Need To Know About Houston Digital Marketing
Part 2
Houston SEO services don’t just get your website more traffic, but what’s considered high-caliber traffic. That’s because the traffic you will attract isn’t just high in volume, but those who are interested in what you have to offer. When your website focuses on the right subjects and keywords, you get to start reaching out to anyone online who is looking for things like what you have to offer.
Content Marketing
Another crucial tactic in digital marketing is content marketing. This is basically when your company comes up with and then promotes particular content resources with the intention of drawing in and engaging prospective clients or customers. You can create content resources or assets for many different reasons, which might include specific things like customer retention, boosting website traffic, getting leads, or just promoting brand awareness.
Regardless of which techniques you employ as components of your company’s digital marketing strategy, you’re going to need to put content out there in support of your efforts. That might be as small scale as thank-you emails to your subscribers or larger scale like an e-book that goes over and offers solutions to target consumers and the difficulties they might be looking for answers to.
The following are just several kinds of content marketing that you might establish in pursuit of digital marketing:
Ad content
Blog posts
Case studies
E-books
Images
Infographics
Social media content
Podcasts
Testimonials
Video content
Webpages
White papers
The trick to coming up with effective content resources that help drive your digital marketing efforts is by meticulously picking subjects that your audience is likely to find the most appealing. Unless you’ve already done it, be sure you research your target audience. You might even want to come up with some consumer personas to learn what about your customers. This will help you figure out what sort of content is going to prove attractive to them.
Social Media Marketing
Nearly every modern brand is employing social media marketing as a way to help their larger digital marketing efforts, specifically to get more traffic visiting their website. Social media marketing centers around the ideas of promoting the content so you can engage target consumers through options like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Digital marketing needs this particular technique because it helps companies grow their brand awareness, get more leads, and enjoy better customer engagement.
The one feature of social media marketing that you might find most advantageous is just how large an audience is available to you. For instance, 8 out of 10 Americans that are online are also on Facebook. If your company isn’t using social platforms to reach out to and engage customers, then you’re really missing out on something that could mean a lot of new leads.
Social media can be very useful on its own, but it’s also something that helps every other one of your digital marketing efforts. For example, if your company creates an insightful e-book that your target audience is very receptive to, then social media can be used for promoting it, as traffic is driven to the download’s landing page. You could even use chapters or sections of that e-book as future social media content to lay the groundwork for more interest later.
Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the third series of this article!
All You Need To Know About Houston Digital Marketing
Part 1
The purchasing patterns of consumers have evolved a lot in the last 10 years or so. It’s gotten to the point that many consumers are beginning and also finishing their shopping adventure completely online, which just demonstrates the power of digital marketing. Given this shift in the marketplace about how consumers make their shopping choices and even their buying, digital marketing is now crucial for any company hoping to keep up with the modern economy, no matter what sector or size they are.
What Exactly Is Digital Marketing Then?
Before you can learn about the ways in which digital marketing operates, you need to first know what it specifically is. Digital marketing could be defined as a way of promoting products and brands, both online and through various other digital mediums. Nearly every company or business has a particular audience that they are targeting and digital marketing is what gives these companies ways of connecting with their target consumers over the internet and in other digital channels.
Companies and the marketers responsible for their growth and success employ numerous digital technologies in order to convey marketing messages to specific audiences. On top of its own website, a business might also use social media, smartphones and mobile technology, email marketing, and display or PPC ads among many other things in order to draw in target consumers and engage them.
How The Tactics Of Digital Marketing Function
Company owners need to have a good grasp of digital marketing and how it operates in order to make wise choices in terms of their own digital marketing campaigns. The secret to comprehending all of this is by first learning the various particular elements involved and then being aware of how they each pave the way to marketing success. Keep reading to learn these different marketing tactics and how they can be useful to you and your business.
Website Marketing
The website your company has or will have is the foundation for nearly all of the rest of the digital marketing strategy you use. Your company website is usually the first place that your target audience forms an impression about your brand. On top of that, it’s also going to be the place where your leads get converted into paying clients. As such, your website serves a central role in your broader digital marketing efforts.
The primary goal of any digital marketing is the attraction, engagement, and conversion of prospects and leads. Nearly every technique you employ in all of this should be eventually leading your prospects to your website in order to either learn more or actually buy something.
There are times that your website is going to be your company’s only opportunity to make that crucial first impression. Given that, you need to be mindful of the site layout, graphics, and colors.
Search Engine Optimization
SEO is a huge factor in digital marketing. Search engines are the place to start if you’re looking to reach out to prospects that you’re hoping to convert. If you’re not constantly doing something to improve the SEO of your site, then you’re neglecting perhaps the most powerful avenue of generating lots of leads.
SEO in Houston is a process of making your website and its content appeal to the major search engines. Your final objective is ranking higher on any search engine results pages that relate to your products or services. When you rank higher in the SERPs, you’ll have more organic traffic coming back to your company’s website.
Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second series of this article!
9 Crucial Strategies That Are An Integral Part Of Effective Houston Digital Marketing
Part 2
3. Social Media Marketing
At this point, you now know how crucial social media is in today’s marketing strategies. However, how well do you understand its implementation as a marketing tool? If you master how to leverage social media for marketing purposes, then it will be a platform that increases your exposure (online visibility). It offers an intimate approach to connecting and engaging with your customers. As you interact with them, you will manage to get valuable feedback that you can use to improve your products or services.
4. Content Marketing
Content is at the heart of it all. It is the material you display, be it text, images, or videos. However, prominence is given to written content. But even then, every kind of content has its place in today’s digital marketing hence the need to come up with an effective content generation and marketing plan that you can blend with other digital marketing elements such as social media marketing and SEO.
You need content to keep your target audience engaged. Therefore, the material you generate should be created with the audience in mind, taking into consideration the users’ likes, needs, and interests. And as these things dictate the subject for the content, you also need to consider their language and online search keywords they use so that you can utilize all that to boost your search engine optimization.
5. Affiliate Marketing
The need for hiring a salesperson for your brand, service, or products is the same way that you will need to invest in affiliate marketing, which entails paying for conversions. The affiliates are your sales personnel who promote your product or services and earn a commission. The beautify of it is that you will determine the rate and only pay for the conversions you get. You will not have to worry about upfront payments when it comes to affiliate marketing.
As you invest in affiliate marketing, make sure that all terms and conditions are clearly spelled out and agreed with beforehand. The affiliates you enlist will be your brand’s representatives tasked with carrying its message to the masses.
6. Influencer Marketing
Influencer marketing may be one of the newer tactics in digital marketing, but it has managed to make its mark known. It involves the use of people with a significant online reach and whom online users view or regard as experts. You will be leveraging their social influence to drive up traffic volume and sales. It is a popular strategy used in social media marketing. Some of the social media platforms known to be utilized in influencer marketing include Snapchat and Instagram. The influence will post images of your product or mentions your brand or services in their posts.
7. Email Marketing
Email marketing, as the name suggests, is about using your email address to update your customers or clients. You will be sending updates to your email subscribers regularly informing them about your business or what you have to offer. It helps establish a stable relationship as you make it part of your digital marketing campaign.
8. Viral Marketing
It is a strategy centered around creating content that has the potential of becoming a trendy topic. Such posts can be strange, funny, controversial, but bearing the power of sending the desired message across. It is one of the most effective ways of increasing traffic to a site over a short period. While viral marketing may be hard, its benefits are well worth the time and effort.
9. Mobile Phone Advertising
Lastly, you cannot overlook mobile phone advertising. We are in an age when everyone has and uses a mobile phone. Given this, all the other marketing tactics mentioned above can be done on mobile devices. Therefore, you need to ensure that your overall digital marketing efforts take into account the relevance of mobile phone advertising.
If you are looking to create your perfect digital marketing, then you should get in touch with us to talk to a strategist. For more insight, visit our blog for more related articles. Click here for article one.
9 Crucial Strategies That Are An Integral Part Of Effective Houston Digital Marketing
Part 1
Digital marketing is a term synonymous with networking strategies and campaigns. But to see the gains of digital marketing, you need to understand the procedure you will have at your disposal. Every digital marketing method you decide to use should help you stay afloat, giving a competitive edge and makes you a cut above the rest.
That then requires that you have a deep understanding of the ins and outs of digital marketing. You have to be familiar with the definition, its significance, and how you use the different digital marketing strategies.
What Is Digital Marketing?
It is a marketing approach that relies on the use of electronic gadgets and platforms. But there is more to it than you may think of from the outset.
Digital marketing is not something that came about with the advent of the internet. It has been around ever since electronic devices become an integral part of life and the way we do business. It entails more than just content generation and marketing, coupled with the leveraging of social media. Such things are part of the overall approach in digital marketing, but keep in mind that this is a marketing method that can take place online and offline.
Why Digital Marketing Matters?
The dependency on our electronic devices increases with every passing day. We are spending more and more time on these gadgets. Research shows that the average American spends more than 11 hours on electronic devices.
Those may be scary stats, but they are nothing compared to the fact that we are drawing ever so closer to spending every waking hour on these machines and gadgets. Given such statistics, digital marketing becomes a pivotal element in today’s world of commerce. The lack of adequate efforts to drive this marketing strategy can spell the downfall of your business. If you want to stay in the pack or ahead of them, then you should invest in digital marketing. Looking into the different methods employed in digital marketing and pick the ones that best suit your venture, target audience, and industry.
Types of Digital Marketing
1. Search Engine Optimization
It is a technique that entails growing online visibility for search results on search engines such as Google and Bing, among others. Search Engine Optimization (SEO) focuses on organic (non-paid) methods to ensure that your company, brand, product, or services appear on SERPs (search engine results pages). In short, eh user will receive individualized results for the keywords the input for the online search. Other elements also used to determine the results to show, including the user’s location and browsing history.
The search results are displayed in a list with the ranking determined by a search engine algorithm. The algorithms are updated continuously based on the users every changing way of engaging online and their searches. Therefore, if you manage to bag a high rank on the first SERP, then you are likely to enjoy more incoming traffic to your website. You then can convert those passive visitors into active customers.
2. Search Engine Marketing
You need to bolster your SEO efforts with some Search Engine Marketing (SEM). It will cover the areas the SEO fails to address. Ideally, the objective of SEM is to get the advertisement space on the SERPs. That means you will have to buy that space, meaning you will need to invest in paid search platforms such as Bing Ads, Google AdWords, and Next.
You will be charged a certain amount to have your advertisements appearing in various places on the search results pages. If you understand what SEM entails, then you will invest in it via options such as PPC (pay-per-click) advertising.
