8 Tips For Combining SEO & Social Media In Houston Digital Marketing
Social media is used by more than 3 billion people. Many of these people use social media to find jobs, connect with others, and build their social networks. You should be able to use social media to promote your business. Here are 8 methods to achieve this:
1. Share Your Content
Sharing your content is one of the best ways to combine search engine optimization with social media. Share articles you have written on your website to social media, including Instagram, LinkedIn and Twitter. This will allow you to share the content with your followers across different platforms.
2. Use Influencer Marketing
Influencer marketing can help you market your content to a wider audience. Social media influencers can talk about your brand, and what you have to offer. If the services or products they are interested in, they will mention links to your content.
3. Hyperlink Your Articles
You want people to discover your blog and social media sites, so make sure you hyperlink your articles. Your articles should link to your social media accounts. This helps you build your social media following.
4. Find Out What Your Audience Wants
When combining SEO with social media, it is crucial to find out what your audience wants. Your audience shouldn’t receive mixed messages. Take into account the keywords and phrases searched by your audience as well as the problems they are experiencing. What are they searching for? Once you have this information, you can create SEO and social media content to solve their problems.
5. Post On More Than One Platform
When combining SEO with social media, it is important to post your content on multiple platforms. You should post your content on Facebook, Instagram and Twitter if you want to make it easier for people to find your content. This will increase brand awareness and make your content more visible to more people. This will allow them to take the necessary actions on your website.
6. Stay On Brand
Your brand is the story that you tell potential customers. When they purchase something from your company, they will feel a connection to it. Your search engine optimization and social content communicate the same message to your consumers. This will help them better understand your brand. This will allow them to know how you can assist them.
7. High Quality Content
Another great way to integrate SEO and social media is to provide quality content. To rank higher than your competitors, make sure you have both long-form and informational content. Use images and videos to share high-quality content on social media. Your website will rank higher on Google and other search engines if it is of high quality content.
8. Use The Same Keywords
When combining SEO with social media, it is important to know what keywords are being used by your market. You should use the same keywords for your blog content as you would for your social media posts. This will improve your Google rankings and help you take your small business to new heights.
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When you create a strategy for your business’s SEO efforts, it may be quite tempting to skip the keyword research phase. Considering this is your business, you are the one person who should know the main keywords that people would be searching to find you online, right?
One of the more interesting aspects of keyword research is that we have the ability to learn a considerable amount about how people are searching online and it is generally not what we think.
Many also believe that search engines are placing less emphasis on keywords, however, that is not necessarily true.
The truth of the matter is that keyword research is an essential element of search engine optimization and in some aspects, the most important part of the process.
Let’s take a few minutes and understand why it matters.
Choosing The Wrong Keywords
With the proper keyword research, it is possible to select the wrong keywords for your service or business. Research is one of the most important parts of the initial SEO process, by skipping it or doing it incorrectly is setting you up for failure.
Keywords that do not have a high volume of search simply means there are not that many people seeking out the topic. Any content that includes this type of keyword is simply not going to be seen due to the fact that few people are searching it.
Whereas keywords with high competition levels will mean that it is going to take some serious power and investing to see them rank highly. There are going to be far too many other pages competing for this keyword.
When you seek out keywords that have little significance to your site, visitors will not stay on it for long periods of time. However, this type of behavior is really going to hurt the bounce rate which will impact your SEO efforts in a negative aspect.
Keyword research is essential for SEO as it is going to allow you to focus on competition and volume of the keywords you are seeking to use. Additionally, it will support the changes that will need to be made in any ongoing efforts.
Keywords Give Essential Information About Your Pages
When you have complete the keyword research portion of your SEO phase, you will start to assign the best keywords to each page of the website. However, it is essential that those keywords are placed on relevant pages and used in a proper manner.
Keywords are essential to SEO as they help communicate the overall theme of a page to the website. In addition to off-page and on-page optimization, the keywords will help support the general theme of the page.
Research Is The Essential Element Of Keyword Clustering
The art of clustering keywords is the new “it” term in SEO and has gained much traction as it is possible for one page to rank for many keywords.
Before you are able to begin a cluster, you will need to have done some keyword research. You need to find a theme within a page and use the right keywords in an effort to create a core topic.
Research is the element that will allow you to group keywords in themes with relevant subtopics. It is possible to build content around these general core topics and help your pages reach higher in the search engines.
Call or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles!
It has become widely known that social media can have a tremendously positive effect on any business. Here are some of the best reasons to leverage social media to ensure business growth.
1. A Great Return On Investment
What business owner could ignore an opportunity to make their lives more rewarding – and delivers an excellent return on investment? Social media ticks those boxes. In fact, it needn’t place your business under any sort of financial strain at all. It’s free, from the moment you establish your social media account to the time that you make your first post there simply is no cost – that is true for all the top social media sites. Of course, you can choose to place paid advertising to promote your business brand or your products and services.
2. It’s Extremely Engaging
It’s difficult to think of a more effective way to communicate with your current and potential customers. It provides a business with an opportunity to showcase their brand and just how they differentiate themselves from the competition. It creates what marketers call ‘talk value’. In other words, those who visit your social media channels share the information you post with others, including your services and products before you know it your messages have gone viral.
3. It Raises Brand Awareness
Research has shown that customers trust brands that have a social media presence. In fact they trust those brands around 90% more than those that are not active on social media. That is the power of social media – and why businesses are leveraging their reach and power to promote services and products.
4. It Supercharges Website Traffic
It may take some time – but social media drives traffic to your company website. It takes work, focus and analysis but when you get it right you may see a spike of up to 90% in the number of visitors your site receives.
5. Lead Generation
Social Media leverages vanity to make visitors look good. They want to share how unique they are. Try a quiz that encourages social sharing, then post the results on your Facebook page or on your Twitter feed. Then watch the sharing begin and your messages reach a multitude of potential and current customers.
5 Benefits Of Digital Marketing For Small Businesses
The online customer segment is significantly larger than your business might attract locally. Hence, it is best to consider investing in digital marketing to help your brand gain a wider outreach and be seen by a bigger audience in a more measurable and cost-effective approach. Given this, we shall focus on the benefits of digital marketing to help you understand and appreciate the various tools needed when optimizing your small business online.
1. Budget-Friendly
Be very particular regarding how you spend money marketing your business or brand. Traditional promotional strategies like newspapers and billboards have become costly quickly, even when digital channels are a better and broader alternative that requires less investment. Take the same measures of being precise with the message you are sharing and your target audience. You will be confident your money is going to the right place, spending your dollars on the people that matter most.
2. Reach
Digital marketing is the best option if you want a fast and effective way of reaching a wider audience. Today’s generation spends a significant amount of their time on screens leading to an influx of digital adverts on nearly every website you visit. Nevertheless, you will instantly showcase your business or brand in front of people when you invest in digital marketing. And if you do it right, you could see roughly 60% of the traffic to your website coming from mobile users. Hence, it is wise to align your efforts with ensuring you reach mobile customers.
3. Define Your Audience
You will have a target market (customer base or audience) when you start or market your business. That also means you know where to find or reach them. Reporting metrics generated through digital marketing can help you know who interacts with your adverts. Moreover, you also know the channels they are more active on and could find new audiences. Moreover, the metrics can help you learn which customer segments are better and outperform others to help you adjust your marketing budget accordingly.
4. Time Effective
With digital marketing, print ads become less essential though not reclused. You will not have to waste more of your time and money waiting for third-party print shops to deliver your promotion materials. You can deliver high-quality content straight to your target audience without leaving your office chair. Therefore, you will have more time to review and handle other aspects of growing your small business. You can get into the backside of your social media networks using digital marketing, track your analytics, and use that data to revise your marketing budget and efforts that will see you reach more people.
5. Increased Brand Awareness
With the current generation spending tons of their time during the day online, especially on social media platforms, you can use the same platforms to ensure your digital marketing strategies increase your customer base. Most of your customers (existing and prospective) are active on social media. Hence, you are likely to reach more people on social media and ensure they know about your business or brand when you share your marketing ads on social media channels.
Call or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles!
In a world where consumers wield unmatched power when it comes to choosing who they want to do business with, it’s essential to understand the influence of online reviews on your local business.
Studies show that 9 out of 10 people search online for reviews before transacting with a business in order to figure out how it operates. What might come as a surprise is that 84% of them trust online reviews, in the same way, they trust reviews from people they personally know.
Knowing these numbers, you shouldn’t ignore what people say about your business because online reviews can literally dictate your success or failure.
Reviews Can Go Both Ways
If you’re not new to building your online reputation, then you know that reviews can either be helpful or harmful. There are days when positive reviews seem to keep rolling in from satisfied customers, throwing praises at your business. But there comes a time when a flurry of negative reviews comes your way, which could deter potential customers from doing business with you.
The simple fact is that you’ll get a mixed bag of reviews, so don’t get discouraged when you receive a few negative ones. It’s virtually impossible to satisfy every single customer, so you’re bound to get negative feedback one way or another. What’s great is that as long as you have an abundance of positive reviews, the negative ones could be watered down.
Encourage Customers To Leave Reviews
It’s always a great feeling when you read customers raving about your business online. However, there are more reasons to encourage them to leave reviews that could have a lasting impact on your business.
Reviews Build Trust & Credibility
Thanks to smartphones, anyone can look up your business to see what other people have to say about your products and overall service. Most consumers do their research online, particularly on review websites where users share their experiences with different brands.
As noted earlier, the majority of consumers place a great deal of trust in online reviews, so much so that they view them as if they were recommendations from friends. Amassing plenty of positive reviews can hold the key to boosting the sales of your business because you’ll be seen as a business that customers can trust.
Reading positive reviews will reinforce a variety of things you want your business to be associated with, such as trust and authority.
Reviews Help With SEO
If you’ve invested in SEO, then you should know that organic traffic is an excellent source of new customers.
Potential customers may search for reviews about your business, and when online reviews show up prominently on the first page, you’re in a good position to compel readers to click through to your website.
Google also aggregates reviews from different websites and uses the information to decide where your website appears on the results page.
Moreover, Facebook, Yelp, and other review websites look at the total number of reviews to determine the ranking and rating of your business.
Reviews Forge Relationships With Customers
As a wise business owner, it’s important to learn how to leverage every single review you get, even the negative ones. Take a proactive approach by responding to customer reviews. For instance, reply to a negative review and explain your side of things. Doing so shows that you genuinely care about your customers and that you’re willing to do whatever it takes to improve their buying experience in the future.
Each review you get is an opportunity to build credibility in the eyes of your target audience. Not to mention, replying to reviews may compel more customers to share their feedback, helping your business gain increased search engine visibility and improve your overall brand reputation.
(Continuation)Here are a few calls to actions phrases that we usually use:
Schedule an appointment
Call Now
Fill out the contact form
Set up a free consult
We share a checklist with the clients to keep them updated about the progress of their websites.
Phase 3 – Off-Site Optimization, Citation Submission & Clean up
Phase 3 starts after we optimize a client’s website and the business’s social web pages. Next, we focus on off-site activities that leave a long-lasting impression on search engines. We ensure that the client’s business information, such as name, phone number, and address remains constant throughout the pertinent business directory sites and the web’s four main aggregators. Our team will thoroughly check major directors and aggregators for incorrect, missing, or duplicate citations and correct them wherever necessary.
This part is crucial as it lets the audience know the details of how to contact the business owner or its representatives.
Once we end phase 3, it gives us a platform to start working on building links so that we can prove that your website is trustworthy.
Content Strategy
Isn’t it irritating when someone reminds you of your basic duties at work every single day? You know what to do, yet someone still goes through the list when you come to work. This may be irritating but it’s for your own good. Some business owners need these reminders. It involves creating relevant posts about the services and products offered by the business. Posting a 500+ word blog on the website may suffice. However, it’s important to post such blogs from time to time so that the search engines can re-crawl back to your website and target the keywords. They would accordingly show the posts whenever your audience searches with related terms.
It is essential to build a solid foundation for a website so that it can create an authoritative position in search engines. We ensure that the keywords in your website are strategically placed and your business listings are consistent throughout the internet. These alone should improve your website’s ranking in search engines.
We maintain the momentum of this buildup by posting and promoting blogs and new posts on your website. Additionally, we monitor how the strategies work and fine-tune them every month.
Our SEO team believes that links from other websites are crucial for link-building as they increase your site’s overall outreach. We will spend time identifying the sites with high authority and how to include their links into your website without looking out of place. Sure, SEO is a time-consuming job, but it can provide the platform that can increase traffic to your website. Once you start posting new content, you can also increase the number of high-authority links on your website. This may tweak your site’s rank on Google, and you should see it rank among the top 3 names in the search list.
Not sure where to start? Don’t worry! Our SEO professionals can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented SEO plan. Get in touch with us today and we’ll get started! Visit our blog for more related articles! Missed article one? Click here!
Many business owners are still unaware of what SEO means. There’s a common belief that SEO refers to a set of tactics that can manipulate Google’s algorithm. No, it doesn’t work that way. If you want to see your company’s website on the first page of a search engine, you should not only adhere to the guidelines set by the search engine but also follow the best online marketing practices. Here’s a quick look at how Google works and what you can do to make your website rank higher:
Research possible keywords that people may use to search for your products and services
Onsite optimization to allow search engines to associate your website with respective keywords
Improve your site’s speed and mobility across all devices
Review business listing citations on the best data aggregators and online directories
Postpositive reviews on your Google My Business page
Post-keyword-rich content on your website
Post links to other sites on your website to prove that your business is authoritative and valuable
Although these strategies may seem easy, they are difficult to implement. However, they give you an idea of what to do to rank higher in search engines. Given below are a few phrases that can improve your site’s visibility in search engines and increase the traffic to your website:
Phases Of Our SEO campaigns
Phase 1 – Onboarding & Site Assessment
In order to help our clients better, we first hold a meet where we discuss their customer demographics, metrics, competitors, goals, and the procedure to track new customer leads in the SEO campaigns. We also have a back-office team that collects data regarding logins on the website.
Next, we assess your site’s SEO and come up with a comprehensive report that includes the following:
Keywords that we should target
Average search volumes
Current traffic volume and website rank
Incorrect or duplicate citations on your site
Optimize your website on Facebook, LinkedIn, Yelp, and Google My Business
Assess how difficult the SEO campaign may get
Make a list of 5 backlinks of your company’s competitors
Set up a strategy for creating your website’s content
Once we complete this phase, we will provide a comprehensive report regarding the position of the website and what we need to improve its visibility in search engines.
Phase 2 – Onsite Optimization
Our next job is to optimize your website and its web pages that link to LinkedIn, Facebook, Yelp, and Google My Business. Optimizing the landing pages can improve the ranking of your website on search engines.
We also target each keyword that relates to different services that your company provides. With properly optimized landing pages, it becomes easier for us to create the content so that the targeted keywords can match with the search terms used by your audience. These small tweaks to the web pages are crucial, and they improve your site’s structure, thus ensuring that they impress the search engines.
In addition to optimizing web pages, we also optimize for conversions. This includes assessing the efficacy of the call to action phrases used throughout the website. If we feel that we need to improve those phrases, we will do the needful so that your audience can follow the instructions and convert into customers sooner than you expect.
Call or contact Found Me Online today if you need help with promoting your business online to achieve business growth. Feel free to visit our blog for more related articles! Please click here for article two.
(Continuation)For example, the number of SEO outcomes and ROI will depend on the amount of work, time, and money you spend on it. Be cautious when trusting SEO services that promise instant results. Most of these companies may use black hat techniques to increase traffic to your site. But Google warns webmasters against using such techniques.
7. Provides Better User Experience
Google knows how to interpret a favorable and unfavorable user experience. In fact, a positive user experience helps improve the rankings of your website. A potential customer wants to know the answer to their query right away when they click on the listings. Google favors websites that provide accurate data and useful information to their visitors. If a customer visits a website that is slow, spammed with popup ads, uses black hat techniques, or provides irrelevant content, Google will consider the specific website to be a terrible experience and will lower the rankings of the site.
8. You Can Build Relationships With Other Websites
Earning a link from a reputable and relevant website is important to rank your site higher in Google SERPs. In fact, one of the biggest parts of optimizing your website is to focus on outbound search engine optimization strategies. For example, you can find chances for placements on industry blogs, relevant websites, and news outlets to significantly increase the growth of your brand. Google prefers websites that interlink, and you should focus on adding links from other websites and promoting them in your articles.
9. Allows For Quality Traffic
SEO helps webmasters attract high-quality and relevant visitors to their sites. Potential customers that are truly interested in your products or services are more likely to visit your site. That is where keyword research comes in handy. It helps a webmaster target visitors who are already in search of the keywords that he/she wants to rank for.
10. Promotes Brand Awareness
SEO increases your brand awareness among potential customers. A customer will ask a variety of questions as he/she passes through the buying cycle. In fact, most people tend to research a product or service a lot more than before since they have so much information at their fingertips. Effective SEO helps your website rank for numerous searches connected to the product/service you are currently selling.
How Can You Start Applying SEO To Your Business?
The most important thing is to learn SEO and the many opportunities it provides. Once you know how SEO could benefit your business, you can hire a reliable SEO analyst to help your business. A good SEO specialist will help improve the rankings of your website and attract high-quality leads to your business. If you are looking for a reputable SEO specialist, contact our highly trained professionals right now!
Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Missed the first issue of this article? Click here!
Here are the top 10 benefits of search engine optimization for your business:
1. You Can Generate More Quality Leads
SEO helps produce more leads than any other marketing strategy according to 57% of B2B marketers as well as B2C marketers. You can expect a 14.6% closure rate with SEO leads compared to only 1.7% with outbound leads. These figures show the importance of search engine optimization for your business.
2. You Don’t Have To Pay To Rank Organically
With search engine optimization, you don’t have to pay to rank on the first page of Google and the other search engines. This is one of the most important advantages of SEO. In fact, the search engine algorithms determine where your website ranks in its SERPs based on how SEO-friendly your website is. All you need to do is to create websites that are both SEO and user-friendly to rank higher in the search results pages. You save money in the process because you don’t have to pay search engines to rank at the top of search results.
3. People Trust Organic Results
More than 67% of visitors prefer to click on organic results when searching for information or products on the internet even though Pay Per Click advertisements appear above organic search results. In fact, people trust search engine algorithms more than paid advertisements since they know advertisers are paying for top slots. Instead, they choose to rely on search engines to give them what they want.
4. You Can Stay Ahead Of The Competition
Imagine two businesses in the same niche that offers similar products at similar prices! One company has its website optimized for search engines while the other doesn’t not. When all other factors are equal, which company do you think will attract more customers? Good keyword research will let you know exactly what your customers are searching for, what is your competition, and the keywords you need to target to get the best results.
5. You Can Measure SEO Results
Another important advantage of SEO is it allows you to track the metrics to tell you how successful your campaigns are. You are not in the dark. You know exactly how your marketing campaigns help your business grow. Every aspect of your SEO campaigns can be evaluated, improved, and worked upon. You will know exactly where you stand, how many visitors you get, how long they stay on your site, what key phrases did they search for, and more by using Google Analytics. Learn more about Google Analytics and how you can use it to improve your website by checking out our online Google Analytics course.
6. SEO Is A Long-Term Marketing Strategy
Even though search engine marketing strategies will have an impact on your business during the first couple of years, search engine optimization is a long-term strategy. You can expect improved outcomes for several years with SEO.
Call us or contact us for any help you need with your SEO campaign! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.
Aside from choosing your exact ad spend and only paying for the visitors your site receives, PPC has numerous other benefits. Below are some of the notable benefits you accrue from using PPC.
1. Track Your Goals
When spending marketing dollars, you should have a goal. The goals might be as simple as attracting leads to your site. You might be a business offering a service, and you want to create an email list. With the increased traffic to your site, you can grow your email list by enticing the traffic to sign up to your email list.
Significantly, tools such as Google Analytics can help you track your progress in meeting your goals. They allow you to view the performance of your ads in real-time, allowing you to decide how best to optimize the ad spend to reach your goals faster and more efficiently.
2. Gain Rapid Exposure
PPC allows you to increase your brand’s visibility quicker than traditional modes of marketing. PPC platforms typically approve the ads you set up quickly (usually, the same day), allowing businesses to attain maximum exposure immediately. Whether you’re running image ads on Facebook and Instagram, video ads on YouTube, or text ads on Google, you can have your ads on display much quicker. Additionally, using multiple platforms allows you to reach a broader and more diverse audience.
3. Reach Your Target Audience
In the same way, you can gain rapid exposure by using PPC, this type of ad allows you to reach your target audience more efficiently. Do you want to target women in their early thirties who live in New York, making about $80,000 per year? PPC ads will help you target this specific demographic. You can even target your audience based on social media likes, behaviors, interests, and numerous other data points. In taking this approach, PPC helps you reach a specific demographic likely to convert into paying customers and/or clients.
4. Experimentation
Another benefit of using PPC is the ability to carry our testing. You can opt to conduct elaborate A/B testing between two or more CTA’s to figure out ad structures that work efficiently. An A/B test allows you to find the specific ad that works best over some time. You can also test and eliminate any aspect of your ad campaigns that yield little to no return on investment. For instance, you can test the meta descriptions, headlines, or even landing pages.
5. Become More Competitive
The competition to dominate organic rankings for certain keywords is extremely competitive. As such, if your website does not have domain authority, it will find it difficult, if not impossible rank at the top of search engine results from pages (SERPs) and reach your target audience. At best, your site will appear at the middle or lower ends of SERPs, where conversion rates are dismal. Add the fact that businesses are using PPC to appear first in SERPs, pushing your links further down.
Using PPC allows your site to appear at the top of search engines, which is a competitive advantage. You can attract users who are unaware of your company. Your site can promote your brand, increasing public awareness of your company. Importantly, it can help you rank higher for difficult keywords in the long run.
At its core, PPC is a shortcut to stand out from the sea of your competition. Done right, PPC will prove essential in your inbound marketing strategies.
Not sure where to start? Don’t worry! Our PPC specialist can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented PPC plan. Get in touch with us today and we’ll get started! Visit our blog for more related articles! Missed article one? Click here!
